Absolut Lab Ka Hana Nui: Hoʻolālā Loko no ka Hale Kūʻai Pop-Up na Moneys Studio

ʻO Absolut Lab Ka Hana Nui: Hoʻolālā Loko no ka Hale Kūʻai Pop-Up na Moneys Studio he mea lanakila hanohano loa o ka 2023 A' Design Award Keleawe ma ka Māhele Hoʻokūkū Hoʻolālā Loko Hale a me Hōʻike.

KeleaweLoko Hale· 2023

Absolut Lab Ka Hana Nui: Hoʻolālā Loko no ka Hale Kūʻai Pop-Up

na Moneys Studio

Mea Kūʻai: Moneys Studio

Mea Lanakila A' Design Award Keleawe ma ka Māhele Loko Hale

12,755

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #147287

Kipa i ka Pūnaewele Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Absolut Lab Ka Hana Nui: Hoʻolālā Loko no ka Hale Kūʻai Pop-Up

Kikokikona Puke: ʻO Absolut Lab kahi hale kūʻai pop-up a me kahi wahi hōʻike ma Shanghai, Kina. Ua hana ʻia ka loko mai nā ʻāpana modula, kahi e hiki ai ke wāwahi ʻia, hana hou ʻia, a hoʻohana hou ʻia ka wahi. Ua loaʻa ka hoʻoulu hoʻolālā mai ka Mobius Strip. Hōʻike ka wahi komo i kahi ala pio i hana ʻia mai nā pale polycarbonate a me nā mea aniani, e hana ana i kahi ala kaʻa lana. Hoʻemi kahi kaupaku aniani i ka manaʻo ʻōwili. ʻO ka pepa kraft hiki hana hou ʻia, ke kila kūpaʻa, a me nā pale polycarbonate nā mea nui. Ua hana mua ʻia nā ʻāpana āpau, a ua hoʻopau ʻia ke kūkulu ma kahi wahi i loko o 60 hola.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Keleawe

Ua lanakila ka hoʻolālā Absolut Lab Ka Hana Nui: Hoʻolālā Loko no ka Hale Kūʻai Pop-Up i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Absolut Lab Ka Hana Nui: Hoʻolālā Loko no ka Hale Kūʻai Pop-Up he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Absolut Lab Ka Hana Nui: Hoʻolālā Loko no ka Hale Kūʻai Pop-Up i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: ABSOLUT's century-old brand culture was communicated in this space through a low-carbon and environment-friendly way. Formed by modular components, the space showed a sense of lightness and fluidity. The modular elements are reusable, which transcend time and echo the everlasting charm of the century-old brand. Besides, the modular design approach created a modern shopping experience, and produced a space featuring a distinctive style and a sense of free fusion just like the Mobius Strip.
Nā Ana a me ka Hoʻopili: Low-carbon and eco-friendly design was highlighted in the project. Recyclable kraft paper, stainless steel, and polycarbonate sheets were chosen as the main materials. Papers rolls were used for a large area of walls, which avoided pollution brought by oil painting. Modules in the interior space were mainly made of stainless steel. The entrance featured a corridor made of curved polycarbonate sheets and mirrored materials. All the props could be recycled after the temporary space was dismantled.
Nā Lepili: Sustainable materials, Green, Recyclable kraft paper, Modular design, Classless space, Innovation, Diversity, Equality, Mobius Strip
ʻEnehana Hana: The entrance featured a corridor made of curved polycarbonate sheets and mirrored materials, which extended from the indoors to the public outdoor spaces. It formed a structure similar to the Mobius Strip, which broke the spatial boundary and created a curving circulation route. A mirrored ceiling was adopted in the interior, to erase the sense of narrowness in the space and showcase a new and diversified image of the brand. All modules were prefabricated, which were efficient and eco-friendly.
Pilikia Hoʻolālā: Creating a pop-up store that reflects the brand's features in a space less than 150 square meters through a low-carbon and environment-friendly way was a big challenge. Besides, the tight construction schedule made the task even challenging.

In response, the designers innovatively adopted modular components to construct the space. The modular approach maximized the protection of environment while satisfying functional needs. Finally, the construction of the store was completed in just 60 hours.
Noiʻi: This pop-up store was transformed from a narrow space, and was required to finish on-site construction in merely five days. At the beginning of the project, the designers envisioned a new space image that echoed with the surrounding neighborhood and community, and reconsidered the social boundary between people from the perspective of contemporary art and creative culture.
Hoʻoulu Manaʻo: ABSOLUT LAB is a global program of Sweden vodka brand Absolut, and this project was the first experiential store of ABSOLUT LAB. Renovated from an existing site, this pop-up store showcased a free and artistic lifestyle through a modular system. Drawing design inspiration from the Mobius Strip, the space created a fluid shopping experience and conveyed the brand's spirit of striving for excellence to Chinese consumers.
Ka Lōʻihi o ka Papahana: The project started in May 2019 and finished in July 2019 in Shanghai, China.
Kaʻina Hana: The image of Absolut's typical bottles was refreshed in the space through new materials and forms. The multiple curved surfaces expressed a sense of infinity of the iconic bottles. Stainless steel, which features a sense of technology, endowed the space with a unique temperament. The material was hollowed out, producing an integration of lightness and solidness and creating open views in the space. The formal design of details fully manifested the characteristics of the brand.
Nā Lālā Hui: Joyce Dong
Yue Qian
Wenhao Liu
Shijie Li
Ting-yu Chen
Nā Kuleana Kiʻi: YKS