ʻO Dalian Seafood Ka Hoʻolālā Logo a me ka Waihona na Ju Jijing he mea lanakila hanohano loa o ka 2023 A' Design Award Keleawe ma ka Māhele Hoʻokūkū Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke.

KeleaweKiʻi· 2023

Dalian Seafood Ka Hoʻolālā Logo a me ka Waihona

na Ju Jijing

Mea Kūʻai: Northeastern University of China

Mea Lanakila A' Design Award Keleawe ma ka Māhele Kiʻi

11,406

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #148231

Kipa i ka Pūnaewele Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Dalian Seafood Ka Hoʻolālā Logo a me ka Waihona

He hōʻike waiwai puke ʻo Dalian Seafood a me ka hoʻolālā waihona no nā huahana kai mākaukau ʻai koke. Hoʻohana ʻia ka logo a me kāna mau kiʻi hoʻohua ma luna o hoʻokahi waihona pākahi, he pahu makana lōʻihi e huki ʻia mai e paʻa ana i ʻekolu pahu liʻiliʻi, a me nā ipu kini waihona. Ua kāhāhā ʻia nā kiʻi hoʻohālikelike mai nā ʻano o nā mea ola kai like ʻole, a hoʻonohonoho ʻia ma ke ʻano hana hou ʻia a kāʻei kekahi i kekahi. Hāʻawi ka hoʻohālikelike waiho kala ʻālohilohi i ke ʻano hou o kēia ʻano hui. Ua paʻi lima ʻia ka waihona ma ke ʻano digital me kahi hopena mattē ma luna o nā mea hoʻohana hou ʻia, a maʻalahi ke wehe ʻana o ka pahu makana huki ʻia.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Keleawe

Ua lanakila ka hoʻolālā Dalian Seafood Ka Hoʻolālā Logo a me ka Waihona i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Dalian Seafood Ka Hoʻolālā Logo a me ka Waihona he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Dalian Seafood Ka Hoʻolālā Logo a me ka Waihona i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: The work uses graphic language to draw seafood packaging vision. The packaging illustrations are abstracted and graphically displayed according to various characteristics of marine products, and the repeated and staggered layout style is adopted; The contrast of color levels is bright and fresh, showing a sense of vitality of the series. The graphic design of the brand font is carried out to spread the brand culture of seafood in a way that suits the modern aesthetic.
Nā Ana a me ka Hoʻopili: label:69mmx117mm Small packing box:120mmx120mmx120mm
can:110mmx110mmx60mm Set box:360mmx120mmx120mm
Nā Lepili: Food, logo, packaging, brand, image, graphic design
ʻEnehana Hana: The logo and derivative graphics of the brand are applied to a set of packaging, consisting of a single package, a long pull-out gift box, containing three small packaging boxes and packaging cans, which are printed by digital printing with the matte process, and the packaging is made of environmentally friendly and recyclable materials.
Pilikia Hoʻolālā: The difficulty of this project design is how to make the product brand have its unique performance style and artistic effect. It not only meets the aesthetic acceptance effect of young people, but also can obtain social feedback after sales.
Noiʻi: The ready-to-eat marine products on the market do not pay attention to the packaging vision, which leads to the reduction of the purchase degree. The user's emotional experience is not satisfied, which is not paid attention to the public consumers. Therefore, through this modern and simple visual expression form, the visual packaging will be carried out again, and the marine organisms will have emotional resonance with the consumers through the graphic language, meet the consumer's visual emotional experience, and improve the brand's uniqueness and popularity.
Hoʻoulu Manaʻo: Through the visual design of packaging and the extension design of cultural and creative packaging for the brand of Dalian Seafood, explore the presentation mode of visual novelty of seafood packaging, extract abstract graphics according to the characteristics of different seafood elements, and form its unique order by using repeated and staggered layout patterns, and use graphic language to express the characteristics of different seafood products, attracting the love of young consumers.
Ka Lōʻihi o ka Papahana: The project was launched in September 2022 and completed in November 2020.
Kaʻina Hana: Pull-out packaging is convenient for consumers to open. The packaging material and process are simple and easy to mass production. Brand element graphics can be used in many ways.
Nā Kuleana Kiʻi: Ju Jijing，2022.