Modulabs Hana Nui: ʻŌnaehana Hōʻike Kikohoʻe na Wonseon Yu and Yoonhee Jeong

ʻO Modulabs Hana Nui: ʻŌnaehana Hōʻike Kikohoʻe na Wonseon Yu and Yoonhee Jeong he mea lanakila hanohano loa o ka 2023 A' Design Award Hao ma ka Māhele Hoʻokūkū Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke.

HaoKiʻi· 2023

Modulabs Hana Nui: ʻŌnaehana Hōʻike Kikohoʻe

na Wonseon Yu and Yoonhee Jeong

Mea Kūʻai: Modulabs

Mea Lanakila A' Design Award Hao ma ka Māhele Kiʻi

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Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #148300

Kipa i ka Pūnaewele Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Modulabs Hana Nui: ʻŌnaehana Hōʻike Kikohoʻe

Kikokikona Puke: ʻO Modulabs kahi ʻōnaehana hōʻike kikohoʻe i hana ʻia no kahi kaiāulu noiʻi. Ua kūkulu ʻia ka ʻōnaehana hōʻike me kahi kikohuna huaʻōlelo loli kūikawā. He kaʻa ulu hoʻokahi ko ke kikohuna me 300 ʻanuʻu, kahi e ʻae ai i nā ʻano hua palapala like ʻole he nui. Ua kaha akahele ʻia kēlā me kēia hua palapala ma mua o ka hana ʻia mai nā ʻano huahelu, e hāʻawi ana i kahi ʻano kanaka. ʻO nā hua palapala haʻalulu iki e hōʻike ana i ka hana a me ka ʻimi noiʻi ma kahi o nā hopena hemolele. Hiki i nā lālā ke hoʻohana i ke kikohuna e kūlike me ka hōʻike, a kōkua nā mea hana kūloko iā lākou e hana maʻalahi i nā inoa.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Hao

Ua lanakila ka hoʻolālā Modulabs Hana Nui: ʻŌnaehana Hōʻike Kikohoʻe i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā Modulabs Hana Nui: ʻŌnaehana Hōʻike Kikohoʻe he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā Modulabs Hana Nui: ʻŌnaehana Hōʻike Kikohoʻe no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: Modulabs' visual identity system embodies the values of growth, co-prosperity, and challenge. The "Next step forward tomorrow" rule inspires continuous progress and limitless potential. Co-prosperity is emphasized through the collaborative nature of the new typeface, creating a cultural fit within the community. The unique shape of the typeface reflects the value of challenge, encouraging risk-taking and exploration of new frontiers. The visual identity system at Modulabs represents a commitment to creating a culture of innovation and learning, driving positive change for the future.
Nā Lepili: Identity, Typeface, System
ʻEnehana Hana: The identity system is built with a dedicated variable typeface. It has a single "Growth" axis, which has 300 steps to express all kinds of different shapes while growing experience. Each letter is carefully drawn to give a humanistic vibe instead of generating shapes geometrically.

We intentionally avoided geometric shapes to give a more humanistic vibe rather than giving too much systematic look. The letters are designed to be wobbly at first sight to show that the community is not about making perfect results but more about action and adventure.
Pilikia Hoʻolālā: Developing Modulabs' new visual identity was challenging, as we had to persuade the community to embrace a logo without a symbol. We showed examples of how the system could be used extensively and created a jingle to demonstrate its versatility. Our commitment to transparency and inclusivity helped us create a visual identity that represents our values in a dynamic and adaptable way. The result fosters a culture of innovation and learning, and our community is proud to embrace the new visual identity system.
Noiʻi: We recognized the need for a visual identity that reflects our community's values. Extensive research, including surveys and interviews, helped us understand our members. We identified our core values and mission and translated them into keywords that guided our new identity system. Mood boards helped us experiment with different looks, resulting in a design that reflects our unique philosophies. Our thoughtful approach created a visual identity that fosters innovation and learning, truly representing our community.
Hoʻoulu Manaʻo: Modulabs is a research community that fosters growth, co-prosperity, and challenge. Its visual identity reflects its values, which include innovation, experimentation, and learning. Modulabs believes that everyone can make a difference and encourages its passionate community to pursue their goals. The new identity system aims to inspire and empower members to take bold steps towards realizing their true potential.
Ka Lōʻihi o ka Papahana: The project started in September 2022 in Seoul and finished in November 2022. The rebranding process had to be swift and straightforward because only two graphic designers were working for the whole company.
Kaʻina Hana: Since the whole system is realized with the dedicated typeface, members of Modulabs can easily align with the identity's tone by using the typeface. We also integrated some internal tools to create names of community members with ease for those who are not designers.
Nā Palapala Kuleana: trademarks: Modulabs (2023)
Nā Lālā Hui: Creative Director: Wonseon Yu
Designer: Yoonhee Jeong