ʻO Pepsi Black x Digital Shanghai FW Ka Pahu Wahī Inu na PepsiCo Design and Innovation he mea lanakila hanohano loa o ka 2023 A' Design Award Hao ma ka Māhele Hoʻokūkū Hoʻolālā Pakahi a me Hoʻolālā Kūikawā.
HaoPakahi· 2023
Pepsi Black x Digital Shanghai FW Ka Pahu Wahī Inu
na PepsiCo Design and Innovation
Mea Lanakila A' Design Award Hao ma ka Māhele Pakahi
Mea Lanakila i Hōʻoia ʻIa
Hōʻoia i ke Kūlana Makana no #149741Ka Hoʻolālā
E Pili Ana iā Pepsi Black x Digital Shanghai FW Ka Pahu Wahī Inu
ʻO Pepsi Black x Digital Shanghai FW he pahu wahī inu paʻa liʻiliʻi i hana ʻia no ka Shanghai Fashion Week. Hōʻike ke kāʻei i ke kumumanaʻo o ka hanana, ʻO Ke Kumu Hana Hou ʻAno. Puni ana kekahi apo waihoʻoluʻu i ka hōʻailona Pepsi, a ua kīkoʻo ʻia ke kiʻi ma kekahi ʻaoʻao hoʻokahi e hōʻike ana i ka hoʻonui ʻana o ka manawa a me ka wahi. Hoʻonoho ʻia nā pōʻai waihoʻoluʻu i wāwahi ʻia, i ke ʻano ʻākala a ʻōmaʻomaʻo, ma luna o ke kua ʻeleʻele no kekahi nānā koa a paʻa pālua. Hana ʻia kekahi hopena "digital glitch" ma o ka hui ʻana o nā kiʻi kīkoʻo like ʻole, e hōʻike ana i ka hui pū ʻana o ke ao kikohoʻe a me ke ao maoli.
Ka Hoʻomaikai
E Pili Ana i ka A' Design Award Hao
Ua lanakila ka hoʻolālā Pepsi Black x Digital Shanghai FW Ka Pahu Wahī Inu i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā Pepsi Black x Digital Shanghai FW Ka Pahu Wahī Inu he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā Pepsi Black x Digital Shanghai FW Ka Pahu Wahī Inu no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.
Ma Hope o ka Hoʻolālā
ʻEke Nūhou
Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.
- Nā ʻAno Kūʻokoʻa
- This year, the Design Team wanted to visually capture the valuable role technology plays in our lives. Technology transforms the way we communicate and has the ability to enhance the natural reality we live in. In these designs, we explored the specific impact of technology on the world of fashion, retail, and innovation, and embraced the unlimited possibilities for the future.
- Pilikia Hoʻolālā
- With the limited-edition packaging visuals reflecting the theme ‘Originate New Nature,’ we wanted consumers to feel a sense of extension of time and space. We paired the logo with experimental illustrations and a natural color palette of pink and green against the Pepsi Black background for a bold, multi-layered look. A colorful ring surrounds the signature Pepsi logo, with the graphic stretched in a single, futuristic direction. On pack, deconstructed color blocks were paired together to represent the beauty of breaking boundaries and the reorganization of information. We also stretched the overlapping green and pink graphics to create a feeling of a digital glitch, and the merging of virtual and reality.
- Hoʻoulu Manaʻo
- For eight years now, Pepsi has been a proud strategic partner at Shanghai Fashion Week (SHFW), and the Design Team has played a crucial role in celebrating the latest innovations in fashion. Inspired by the SHFW Spring/Summer 2023 theme of ‘Originate New Nature’, Pepsi Black launched fashion-forward limited-edition packaging and an engaging, on-site virtual experience video.
Kākoʻo ʻIa
ʻImi ma ʻō aku o Designers.org
E ʻimi i nā huahana, nā lawelawe a me nā manawa mai kā mākou mau hoa hoʻolaha.
Hou Aku e ʻImi Ai
Nā Hoʻolālā Pili
E ʻimi i nā hoʻolālā lanakila hou mai ka māhele like, i koho ʻia ma ka waiwai.
