ʻO Nunn Bush 3D Product Animation na Mateus Morgan he mea lanakila hanohano loa o ka 2023 A' Design Award Kala ma ka Māhele Hoʻokūkū Hoʻolālā Kiʻiʻoniʻoni, Wikiō a me Hoʻonaninani.
KalaKiʻiʻoniʻoni· 2023
Nunn Bush 3D Product Animation
Mea Kūʻai: Morgan Studio
Mea Lanakila A' Design Award Kala ma ka Māhele Kiʻiʻoniʻoni
Mea Lanakila i Hōʻoia ʻIa
Hōʻoia i ke Kūlana Makana no #150585Ka Hoʻolālā
E Pili Ana iā Nunn Bush 3D Product Animation
Ua hanaʻia ka papahana e hōʻike i nā hiʻohiʻona a pau o ka huahana ma keʻano leʻaleʻa ma kaʻikeʻana akā me ka hoʻonāukiukiʻole. ʻO ke kumu no ka hōʻike ʻana i ke kūkulu ʻia ʻana o ka kāmaʻa. Ua loaʻa mai ka manaʻo hoʻoikaika ma o ka noiʻi e pili ana i nā mea e hiki ke hōʻike i ka huahana, e like me ke ʻano me nā kala a me nā ʻano. Hoʻohālike ʻia ka kāmaʻa me ka hoʻohana ʻana i nā kiʻi ma ke ʻano he kuhikuhi a me nā ʻenehana hoʻohālike 3D ʻili paʻa. No ka hoʻohālike, hoʻohana nā mea hoʻolālā i ka polokalamu C4D. Ua hana ʻia nā ʻano hana a pau me ka hoʻohana ʻana i ka ʻili ʻili a me kekahi mau palaki photoshop. Ua hoʻohana ʻia ʻo Vray no ka unuhi ʻana a me Houdini no nā hoʻohālikelike.
Ka Hoʻomaikai
E Pili Ana i ka A' Design Award Kala
Ua lanakila ka hoʻolālā Nunn Bush 3D Product Animation i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Nunn Bush 3D Product Animation he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Nunn Bush 3D Product Animation e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.
Ma Hope o ka Hoʻolālā
ʻEke Nūhou
Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.
- Nā ʻAno Kūʻokoʻa
- The project was made to show all the features of the product in a fun way. Being a informative but without being annoying. The purpose was to show the construction of the shoe.
- Nā Lepili
- shoe, 3d animation, shoe animation, product animation, 3D, lookdev
- ʻEnehana Hana
- The shoe was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software C4D. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering and Houdini for Simulations
- Pilikia Hoʻolālā
- The hardest part was making the simulations, considering that there's a lot of elements that hard to be perfectly represented as the real world
- Noiʻi
- The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
- Hoʻoulu Manaʻo
- The inspiration came through the research about elements that could represent the product, like the nature with all the colors and mood.
- Ka Lōʻihi o ka Papahana
- 2 months
- Kaʻina Hana
- The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
- Nā Lālā Hui
- Director: Mateus Morgan
Client: Nunn Bush
Briefing: Whitney Theriot
3D modelling and texturing: Mateus Morgan, Otavio Silveira, Carlos Masson
Animation: Mateus Morgan
Simulations José Rafael, Cadu Rosa
Sound Design Samuel Simionato
Motion Design: Vitor Fonseca
Kākoʻo ʻIa
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