Remaking Art Hōʻailona Hōʻike Hōʻailona Kālepa na Meng Shenhui

ʻO Remaking Art Hōʻailona Hōʻike Hōʻailona Kālepa na Meng Shenhui he mea lanakila hanohano loa o ka 2024 A' Design Award Kala ma ka Māhele Hoʻokūkū Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke.

KalaKiʻi· 2024

Remaking Art Hōʻailona Hōʻike Hōʻailona Kālepa

na Meng Shenhui

Mea Kūʻai: Shenzhen Chengmei Culture Communication Co., Ltd

Mea Lanakila A' Design Award Kala ma ka Māhele Kiʻi

147,007

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #152015

Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Remaking Art Hōʻailona Hōʻike Hōʻailona Kālepa

He hōʻailona hōʻike kālepa ʻo Remaking Art i hana ʻia no kahi hui kamaʻilio moʻomeheu. Hoʻohui ka hōʻailona i nā hua mua ʻo R a me A i hōʻailona kaulike like, i hoʻopili ʻia e nā laina e hōʻike ana i ke aka ma ka wai. Hoʻomanaʻo kahi laina moe i ke kaupaona a ua mālama ʻia mai ka hōʻailona mua e hōʻike i ke kaulike a me ka pono. Hoʻohana ka ʻōnaehana ʻikemaka i nā laina e māhele i nā mea paʻi, nā ʻeke a me nā hōʻikeʻike o loko, no laila mālama ʻia ka nānā like ma nā nui a me nā mea like ʻole. Hōʻike ka hoʻolālā i ke kaulike like, ka hoʻohui ʻana a me ka hoʻōla hou ʻana.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Kala

Ua lanakila ka hoʻolālā Remaking Art Hōʻailona Hōʻike Hōʻailona Kālepa i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Remaking Art Hōʻailona Hōʻike Hōʻailona Kālepa he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Remaking Art Hōʻailona Hōʻike Hōʻailona Kālepa e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: The logo design takes the initial letters R and A of the brand name Remaking Art, forming a symmetrical logo image up and down, using lines to connect the two letters, like a reflection in water, reflecting the brand concept“Remaking”.
The overall VI visual system is focus on the concepts of symmetry, fusion, and innovation, making full use of lines to separate plane materials, product design, and interior display.
Nā Ana a me ka Hoʻopili: The overall design utilizes lines to connect two letters, resembling a reflection in water, highlighting the concept of brand reshaping. The design team focuses on the concepts of symmetry, integration, and innovation, using lines to separate different sizes of flat materials, packaging, and interior displays to convey the brand spirit in a concise and clear manner. Appropriate printing techniques and materials are chosen to ensure integrity across different sizes and materials.
Nā Lepili: Logo, Brand, Branding, Identity, Brand Identity, Logo Design, Creative, Visual Identity, Advertising,
ʻEnehana Hana: In the new design ,the horizontal line in the logo symbolized a scale, expressing the brand's principles of fairness and integrity. Client wanted to retain the brand style, concept and some elements during rebranding, which has been taken into consideration as well.
Pilikia Hoʻolālā: The client wanted to keep the scale element line from the previous logo but in a more seamless and integrated manner within the new design.
Noiʻi: The previous logo of Remaking Art incorporated the initials "R" and "A" from the brand name. The letter "R" also resembled the Chinese oracle-bone inscription of character"human (pronounces Ren, means human)", representing the idea that "design should be people-oriented" The horizontal line in the logo symbolized a scale, expressing the brand's principles of fairness and integrity. Client wanted to retain the brand style, concept and some elements during rebranding, which has been taken into consideration as well.
Hoʻoulu Manaʻo: The design inspiration comes from water reflection, using lines to connect the two obverse and reverse letters, and make full use of lines to separate plane materials, product design, and interior display. Clearly and concisely convey the spirit of re-inheriting brand culture, re-creating art, and re-integrating creativity.
Ka Lōʻihi o ka Papahana: The project started in January 2022 and was completed in Shenzhen in May 2022
Kaʻina Hana: First, the design team conducted in-depth research on the brand's history, values, and goals, determining the direction of brand integration and innovation. For the previous image, the design team retained the line elements and reimagined them into symmetrical forms to create new logos and visual elements, showcasing the brand's transformation and innovation. Subsequently, the design team continuously adjusted the design using design tools to ensure its consistency across different platforms and materials, allowing for smooth application in printed materials, product packaging, and spatial design to provide the audience with a tangible experience of the brand concept.
Nā Kuleana Kiʻi: Copyright：CM Design