ʻO Transatlantic Innovation Week Hoʻolaha Hanana na Stefan Maier-Wimmer he mea lanakila hanohano loa o ka 2024 A' Design Award Hao ma ka Māhele Hoʻokūkū Hoʻolālā Hoʻolaha, Kūʻai Aku a me Kamaʻilio.
HaoHoʻolaha· 2024
Transatlantic Innovation Week Hoʻolaha Hanana
Mea Kūʻai: U.S. Konsulat München
Mea Lanakila A' Design Award Hao ma ka Māhele Hoʻolaha
Mea Lanakila i Hōʻoia ʻIa
Hōʻoia i ke Kūlana Makana no #153141Ka Hoʻolālā
E Pili Ana iā Transatlantic Innovation Week Hoʻolaha Hanana
ʻO ka Pule Hoʻonui Hou o ka Moana ʻĀkelanika (Transatlantic Innovation Week), i hoʻonohonoho ʻia e ka Hale Elele o ʻAmelika Hui Pū ʻIa a me nā hale konekule nui ʻelima a pau, he hanana o nā lā he nui e kau ana i ka hui pū ʻana o Kelemānia a me ʻAmelika a me kona mana hoʻonui hou ākea. Ma lalo o ka ʻōlelo hoʻolaha o kēia makahiki "creativity unbound," ua hoʻolālā ʻia kahi kiʻi hoʻolaha hanana, ʻaoʻao kūmole, a me ka papa hana pūnaewele kaiāulu piha no nā hoa o ka hanana. Hoʻohui ka hiʻohiʻona nui o ka hanana i ka ʻōlelo hoʻolaha me ka manaʻo o ka hui pū ʻana ma ke ʻano he lono nui.
Ka Hoʻomaikai
E Pili Ana i ka A' Design Award Hao
Ua lanakila ka hoʻolālā Transatlantic Innovation Week Hoʻolaha Hanana i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā Transatlantic Innovation Week Hoʻolaha Hanana he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā Transatlantic Innovation Week Hoʻolaha Hanana no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.
Ma Hope o ka Hoʻolālā
ʻEke Nūhou
Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.
- Nā ʻAno Kūʻokoʻa
- The key visual gives the Transatlantic Innovation Week event series its face. The landing page serves as a central communication platform with a teaser video. It tells the story of the current motto creativity unbound and the overarching goal of the event series: A bridge between partners. At the same time, the creative communication concept encourages others to become part of the event. An advertising toolset helps them to present themselves perfectly and promote own events. The landing page is also the event calendar with all event key dates.
- Nā Lepili
- Logo Design, Brand Imagery, Web Design, Interface Design, Moving Pictures & Movies
- ʻEnehana Hana
- The teaser video was edited with the programs After Effects and Premiere Pro. Moving image material as well as text and image animations were used for the storytelling.
- Pilikia Hoʻolālā
- The main challenge was to merge the fundamental approach of the transatlantic partnership with the event-specific concept, while still delineating each independently. An additional hurdle involved visualizing the idea of partnership as the overarching message.
- Hoʻoulu Manaʻo
- Colorful, loud, innovative. The key visual with message is the focus of this cross-media communication and was inspired by the partnership and innovative strength to be emphasized. It shows the impulse power of unleashed creativity. In the event trailer on the landing page, key concepts and futuristic image impressions tell the central idea, inspired by innovative startup industries in areas such as healthcare, fashion, food as well as art and content creation.
- Ka Lōʻihi o ka Papahana
- The project kicked off in mid-March and concluded on April 28 with the last day of the event. The event landing page went live in early April, and the digital promotional materials and tools were provided to partners shortly before the start of the event. With the support of the participating partners, over 50 events took place throughout Germany as part of the "Transatlantic Innovation Week," under the theme "creativity unbound."
- Kaʻina Hana
- The transatlantic partnership exemplifies collaborative efforts in policies, resources, and technologies to fuel innovation for a better tomorrow. The Transatlantic Innovation Week aims to harness the creativity of future generations, encouraging them to take risks and generate ideas to address global challenges. Investing in and supporting young innovators is crucial for advancing progress and securing a sustainable future.
- Nā Lālā Hui
- Creative Director: Stefan Maier-Wimmer
Art Director: Sebastian Hudl
Graphic Designer: Jana Himmel
Motion Graphics: Sabine Glaßl
Text: Jakob Wassenaar
Account Manager: Bruna de Morais Soares
Account Manager: Eva-Maria Engelbrecht
Kākoʻo ʻIa
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