Dreavita Mental Wellness Hoʻailona na Cansu Dagbagli Ferreira

ʻO Dreavita Mental Wellness Hoʻailona na Cansu Dagbagli Ferreira he mea lanakila hanohano loa o ka 2024 A' Design Award Keleawe ma ka Māhele Hoʻokūkū Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke.

KeleaweKiʻi· 2024

Dreavita Mental Wellness Hoʻailona

na Cansu Dagbagli Ferreira

Mea Kūʻai: Cansu Dagbagli Ferreira

Mea Lanakila A' Design Award Keleawe ma ka Māhele Kiʻi

20,492

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #158644

Kipa i ka Pūnaewele Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Dreavita Mental Wellness Hoʻailona

ʻO Dreavita he hoʻailona ola pono e hoʻomohala ana a hoʻokomo. Ua hoʻolālā ʻia ka hoʻoiaʻiʻo ʻike maka me ke ʻaʻano, ka hoʻihi a me ka manaʻo pono, e hōʻike ana i ka ʻano hoʻokomo o ka hoʻailona. Ua hānau mai ka manaʻo nui mai ka manaʻo o ke ao nahelehele ikaika a ua kapa ʻia ʻo Ka Maʻalahi i Hoʻoulu i ka Paʻa. E like me nā ʻano o ke ao nahelehele e kuhikuhi ana i ka mau, ka ikaika a me ka ulu, pela ka hoʻailona e manaʻo ana e haʻawi i kēia mau lono ma o nā hōʻoia a me ka ʻano hoʻolālā maʻalahi. Nānā nā kiʻi i nā ʻano o ke ao nahelehele, e hōʻike ana ʻo ka hana hou a me ka paʻa e alakaʻi ana i ka lanakila ma ke ola.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Keleawe

Ua lanakila ka hoʻolālā Dreavita Mental Wellness Hoʻailona i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Dreavita Mental Wellness Hoʻailona he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Dreavita Mental Wellness Hoʻailona i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: Dreavita is a progressive and inclusive wellness brand dedicated to providing empowering mental health services and resources to underserved communities, fostering emotional healing, personal growth, and a sense of belonging, so that every individual can thrive and embrace a life filled with purpose, resilience and joy.

Visual identity was intended to be sensitive, respectful and considerate, reflecting the brand's inclusive character.
Nā Ana a me ka Hoʻopili: The brand was applied on to various sizes of items including printed items and digital. Some examples are business cards, posters, web design and social media designs.
Nā Lepili: wellness, mental, health, psychology, identity, inclusive, community, nature
ʻEnehana Hana: Three logo versions were created to be flexible to adapt in any graphic media and to underline the brand’s inclusivity. The design thinking method of Diverge and Converge was used. All work was done digitally as vector based assets with Adobe Creative Suite.
Pilikia Hoʻolālā: The biggest challenge was to reflect Dreavita’s abstract characteristics and find a way to connect with the audience. The aim was differentiating the brand from the usual self-growth brands to create an identity that feels genuinely intimate. Young adults with mental health issues have strong feelings: they want to be understood, and they’re very sensitive. So, something that doesn’t feel real and intimate would be ingenuine. Nature was the biggest inspiration: life passes by it, and it stays there, strong, but not overwhelmingly in your face. Nature gives you power and support on a deeper level.
Noiʻi: In the research phase, the focus was the needs of people from underserved communities who are looking for emotional support.
Hoʻoulu Manaʻo: The concept was born from the idea of strong nature and we called it "Simplicity inspired resilience". As the patterns of nature hints us to consistency, strength and growth, the branding aims to pass these messages through affirmations and minimal design approach. Frames combined with natural patterns support the growth and resilience feeling. Illustrations are focused on the patterns of nature, demonstrating the repetition and the resilience result in success in life.
Ka Lōʻihi o ka Papahana: 2 months, 2023, United States and France
Kaʻina Hana: Project Steps follows as Brand Strategy, Design Discovery, Presentation, Refinement and Delivery