MG Next Generation Ka Polokalamu Hoa no nā Kaʻa na Star and Saic Oimt

ʻO MG Next Generation Ka Polokalamu Hoa no nā Kaʻa na Star and Saic Oimt he mea lanakila hanohano loa o ka 2024 A' Design Award Gula ma ka Māhele Hoʻokūkū Hoʻolālā Pilina, Launa a me ʻIke Mea Hoʻohana.

GulaPilina· 2024

MG Next Generation Ka Polokalamu Hoa no nā Kaʻa

na Star and Saic Oimt

Mea Kūʻai: SAIC Overseas Intelligent Mobility Technology Co., Ltd.

Mea Lanakila A' Design Award Gula ma ka Māhele Pilina

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Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #159578

Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā MG Next Generation Ka Polokalamu Hoa no nā Kaʻa

He polokalamu hoa ʻo MG Next Generation no ka poʻe nona nā kaʻa, i hana ʻia no nā kelepona paʻalima a me nā uaki akamai. Hoʻohui ka polokalamu i nā polokalamu kūloko like ʻole i loko o hoʻokahi huahana honua. Hiki ke hoʻoponopono ʻia nā hiʻohiʻona ma muli o ka wahi a me ke ʻano o ke kaʻa, no laila loaʻa i kēlā me kēia mea nona ke kaʻa kahi pūʻulu hāmeʻa i hoʻopilikino ʻia. Hōʻike ʻia kahi kiʻi kaʻa ʻekolu ana i loko o kahi hale kaʻa kikohoʻe, a hahai nā wiketi ʻaoʻao ʻeono i ke ʻano hōʻailona o ka hōʻailona kālepa. Hiki i ka poʻe ʻaʻohe o lākou kaʻa ke ʻimi i nā hiʻohiʻona nui ma o ke ʻano malihini ma mua o ka hoʻoholo ʻana.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Gula

Ua lanakila ka hoʻolālā MG Next Generation Ka Polokalamu Hoa no nā Kaʻa i ka A' Design Award Gula, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā pae mua, kupaianaha a kūʻokoʻa. He mau hana hou loa, ʻike maka a nani hoʻolaʻa nā lanakila Gula e hōʻike ana i ka ʻuhane akamai, ka naʻauao a me ka mākau o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā MG Next Generation Ka Polokalamu Hoa no nā Kaʻa he mea hoʻokumu i hoʻomaikaʻi nui ʻia, e hoʻokumu ana i nā ʻano hou, he nui, e hāʻawi ana i ka waiwai ʻaʻole i ʻike ʻia ma mua. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Gula he papahana kupaianaha, mahalo ʻia e hāʻawi i ka pōmaikaʻi nui a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. Hoʻāla ka hoʻolālā MG Next Generation Ka Polokalamu Hoa no nā Kaʻa i nā manaʻo makemake ikaika, hoʻāla i ka ʻiʻini, hoʻoulu i ka hana noʻeau a hoʻopūliki iā mākou.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: The MG app is a mobile and watch companion for car owners. Our main objective was to create a more holistic mobile experience by integrating existing apps from various markets into a unified global application. The new app aims to boost the adoption of companion devices, allowing users to customize features based on their location and specific vehicle model, delivering a personalized experience.
Nā Lepili: mobile, apple watch, 3D, car, automotive, companion app, design system, EV
ʻEnehana Hana: We aimed to mimic real car experience digitally using a 3D model, giving users a real sense of their vehicle on their screens. We placed the car in a virtual garage inspired by futuristic and sci-fi concepts.
We adopted a clear black and white palette, with hints of metallic and vibrant orange for contrast. Elevating surfaces and visual effects added tangible materiality to the interface, intensified by fluid animations and interactions that emulate real-world functionality.
Hexagon widgets, echoing MG's logo, maintain coherence and reinforce the brand's identity.
Pilikia Hoʻolālā: We've segmented users into two distinct groups: car owners and non-owners. Each group has unique informational needs and preferred functionalities.
For car owners, access is provided to a customizable My MG screen, offering swift vehicle control along with personalized features and essential data.
Non-owners utilize a guest mode to preview key features and gather information about MG cars. This mode enables potential buyers to explore the advantages of informed decision-making.
One of the significant challenges faced by the client was managing separate regional apps, leading to maintenance issues and limited scalability. In response, we executed a comprehensive revamp of the app's design approach to address this issue.
Noiʻi: Our team thoroughly analyzed vehicle-related apps, identifying market trends, strengths, areas for improvement, and potential innovations. We employed card sorting exercises to grasp user navigation preferences, collaborating with the client team to prioritize features aligning with business goals. Utilizing insights from these exercises, we crafted an interactive prototype showcasing 8 core use cases. Testing this prototype with car owners worldwide uncovered usability issues and app pain points. Leveraging these insights, we refined and improved the app's design to meet user expectations, ensuring a seamless and satisfying experience.
Hoʻoulu Manaʻo: To address the scattered UX complexity present across multiple MG apps, our team developed a unified app using a modular approach. This design empowers users to customize features according to their location and specific vehicle model, delivering a personalized experience. The reimagined structure now incorporates all pre-existing functionalities, guaranteeing clarity, predictability, simplicity, scalability, and substantial value for both users and the business.
Ka Lōʻihi o ka Papahana: up to 6 month, China
Kaʻina Hana: Incorporating real-life patterns and metaphors makes the design clear and intuitive. We based the placement of frequently used functions on user research and ergonomic principles, ensuring easy accessibility. Feedback from validation sessions led to refinements for more clear controls. Careful attention was given to the first-time experience to assist users in binding the car and exploring features. Furthermore, we introduced a guest mode, enabling potential buyers to explore the app's advantages for more informed decision-making. Finally, the watch app offers essential features precisely when users need them.
Nā Lālā Hui: Viacheslav Shkolnyi, Anastasiia Gryshchenko, Kate Hutenieva, Nikolay Apostol, Maryna Ionova, Ivan Shvarov, Bao Yidan, Tang Shenghao, Wu Donghai, Lu Min, Xu Jie, Ruan Bo
Nā Kuleana Kiʻi: Star