Lele i ka ʻike
Florist Wim Van Assem Hoʻololi Hōʻailona na Rebrandt

ʻO Florist Wim Van Assem Hoʻololi Hōʻailona na Rebrandt he mea lanakila hanohano loa o ka 2024 A' Design Award Keleawe ma ka Māhele Hoʻokūkū Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke.


KeleaweKiʻi· 2024

Florist Wim Van Assem Hoʻololi Hōʻailona

na Rebrandt

Mea Kūʻai: Rebrandt®

Mea Lanakila A' Design Award Keleawe ma ka Māhele Kiʻi

49,426

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #160086

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Florist Wim Van Assem Hoʻololi Hōʻailona

Hana ʻia e nā mea hoʻolālā he hōʻailona hou no Wim van Assem, he mea kanu pua kaulana o North Holland, no kona lā hoʻomanaʻo 40 makahiki. ʻO ka pahuhopu, he hōʻailona e hōʻike ana i kāna hana pua hoʻokele ʻeleu a holomua. Ua hoʻonoho ʻia ka hoʻolālā hou ma nā puka aniani nui ma ka hale kahiko makamae, me nā lipine neʻe e hōʻike ana i ke ʻano ikaika a māmā o Van Assem.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Keleawe

Ua lanakila ka hoʻolālā Florist Wim Van Assem Hoʻololi Hōʻailona i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Florist Wim Van Assem Hoʻololi Hōʻailona he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Florist Wim Van Assem Hoʻololi Hōʻailona i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa
Wim van Assem, one of the most progressive florists in North Holland, has significantly influenced Dutch floral art over the past 40 years with his unique style. For the designers the challenge was to develop a visual language for his 40th anniversary that matches his vibrant and uninhibited approach to flower arranging. The design, with eye-catching ribbons on the large windows of the historic building, instantly conveys the joy and free expression of his floral art.
Nā Ana a me ka Hoʻopili
4 Shopping windows 150cm by 250cm
Nā Lepili
Wim van Assem, Rebrandt, rebranding, branding, flowers, florist, Alkmaar, Fnidsen
ʻEnehana Hana
Large, eye-catching lettering that had to be applied manually, featuring a dynamic shape that continues throughout, an old historical building, and a desired outcome of graphic, stylistic, and sleek visual language. Quite a challenge.
Pilikia Hoʻolālā
It was a challenge to keep it simple if you still want to convey a lot from the character and content of this famous florist.
Noiʻi
The research focused on integrating modern design into historical contexts, aiming to bridge traditional aesthetics with contemporary graphic language. The objective was to understand how dynamic, eye-catching lettering could enhance an old building's charm while conveying the modern ethos of joy and creativity found in flower arranging.
Hoʻoulu Manaʻo
With nature as the fundamental basis and dealing with it as a playground for creativity. The new identity was designed with the aim of conveying the joy and uninhibited expression of Wim van Assem's flower arranging. Inspired by the undisturbed energy and craftsmanship with which he continues to create unique combinations with flowers.
Ka Lōʻihi o ka Papahana
The designs can be seen at the old citycentre of Alkmaar, at Fnidsen, The Netherlands.
Kaʻina Hana
The unique and eye-catching line play combines modern typography and graphic design in a historical setting.
Nā Palapala Kuleana
All rights Rebrandt 2024
Nā Lālā Hui
Ruud Winder - Brand Architect and Designer
Peter Puntman - Motion Graphics
GCA Reclame - Signing
Nā Kuleana Kiʻi
Photography: Keesnan Dogger

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Kūpono ka Hoʻolālā Maikaʻi i ka Hoʻomaikaʻi Nui

ʻO ka A' Design Award he makana hoʻomaikaʻi honua, i hoʻoholo ʻia e nā luna, no ka hoʻolālā maikaʻi. E komo i ka A' Design Award e loaʻa ai ka manawa e ʻike ʻia ai kou hana ma ke ʻano kūpono, a e loaʻa ai ka kaulana, ka hanohano a me ka hoʻolaha no kāu hana. E koho inoa i kāu hana no ka A' Design Award a e hoʻokūkū no ka makana A' Design Prize i makemake nui ʻia.

Koho Inoa