ʻO Green Captain Hana Hoʻolauna a me ka Hoʻolālā Pūʻolo na Anja Zambelli Colak he mea lanakila hanohano loa o ka 2024 A' Design Award Keleawe ma ka Māhele Hoʻokūkū Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke.
KeleaweKiʻi· 2024
Green Captain Hana Hoʻolauna a me ka Hoʻolālā Pūʻolo
Mea Kūʻai: Zambelli Brand Design
Mea Lanakila A' Design Award Keleawe ma ka Māhele Kiʻi
Mea Lanakila i Hōʻoia ʻIa
Hōʻoia i ke Kūlana Makana no #160279Ka Hoʻolālā
E Pili Ana iā Green Captain Hana Hoʻolauna a me ka Hoʻolālā Pūʻolo
He hoʻolālā hoʻolauna a pūʻolo ʻo Green Captain no nā huahana kuʻuna mai ka Mokupuni ʻo Sipan ma Kroasia mai. Hoʻohui ke kiʻi hoʻolauna i ke ʻano o ka lau lāʻau me kahi moku i hūnā ʻia. He kuhikuhi ke kiʻi i ka mea nāna i hoʻokumu, he kāpena kaʻa ʻaila ma mua, a i kēia manawa e mahi ana i nā huahana kuʻuna ma luna o ka mokupuni. ʻIke ʻia nā kiʻi kāpena ma ka ʻāpana holoʻokoʻa, me nā hōʻailona pahupaʻa ma nā ʻōmole ʻaila ʻoliva a me nā kiʻi moku ma nā ʻōmole waina. Hōʻike ka pūʻolo carob i ka waihona kūlohelohe a me ke kūkulu hale kuʻuna o Sipan. Hoʻohana ʻia ka pepa Fedrigoni a me nā pale ʻōniʻoniʻo, me ke kaha paʻi hou e hōʻike pono i nā kikoʻī a me ke kala ikaika.
Ka Hoʻomaikai
E Pili Ana i ka A' Design Award Keleawe
Ua lanakila ka hoʻolālā Green Captain Hana Hoʻolauna a me ka Hoʻolālā Pūʻolo i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Green Captain Hana Hoʻolauna a me ka Hoʻolālā Pūʻolo he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Green Captain Hana Hoʻolauna a me ka Hoʻolālā Pūʻolo i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.
Ma Hope o ka Hoʻolālā
ʻEke Nūhou
Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.
- Nā ʻAno Kūʻokoʻa
- The Green Captain brand's special icon merges a leaf's shape with a hidden ship, symbolizing the founder's journey from seafaring to cultivating treasures on Sipan Island. Each package embodies captain iconography, from suit symbols on olive oil bottles to ship icons on wine bottles. Carob packaging reflects Sipan's natural and architectural heritage, setting this design apart with its seamless integration of narrative and aesthetics.
- Nā Lepili
- brand, packaging design, olive oil packaging, wine packaging, traditional good packaging
- ʻEnehana Hana
- The Green Captain packaging utilizes premium materials such as Fedrigoni paper and foils for a luxurious feel. Cutting-edge printing technologies were leveraged to achieve vibrant colors and crisp detailing, enhancing shelf appeal and brand recognition.
- Noiʻi
- Our methodology began with a thorough brand strategy, exploring brand stories, customers, and competitors. Research on the island's history and founder's legacy ensued. Next came brand naming, followed by design exploration, prototyping, and finally, printing.
- Hoʻoulu Manaʻo
- Green Captain Sipan Island Treasures branding and packaging draw inspiration from its founder's remarkable journey. As the world's youngest tanker captain turned cultivator of traditional products on the serene island of Sipan, Croatia, his story symbolizes a return to roots and heritage preservation. Our design reflects this narrative, honoring tradition with modern elegance.
- Ka Lōʻihi o ka Papahana
- The project started in Croatia in April 2023 and finished in February 2024
- Nā Lālā Hui
- Anja Zambelli Colak
Kākoʻo ʻIa
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Nā Hoʻolālā Pili
E ʻimi i nā hoʻolālā lanakila hou mai ka māhele like, i koho ʻia ma ka waiwai.
