The National Gallery Hana Mua: ʻAno Hōʻike Kiʻi na Meng Chu Huang

ʻO The National Gallery Hana Mua: ʻAno Hōʻike Kiʻi na Meng Chu Huang he mea lanakila hanohano loa o ka 2024 A' Design Award Hao ma ka Māhele Hoʻokūkū Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke.

HaoKiʻi· 2024

The National Gallery Hana Mua: ʻAno Hōʻike Kiʻi

na Meng Chu Huang

Mea Lanakila A' Design Award Hao ma ka Māhele Kiʻi

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Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #160417

Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā The National Gallery Hana Mua: ʻAno Hōʻike Kiʻi

Kikokikona Puke: ʻO The National Gallery kahi ʻano hōʻike kiʻi i hana ʻia no ka hale kiʻi lāhui ma Lākana. Hoʻololi kēia ʻano hōʻike i kahi hōʻailona palapala wale nō me kahi hōʻailona kiʻi kūʻokoʻa. ʻO ka hōʻailona hou he anaina L pālua i hana ʻia e nā laina ʻehiku. Hōʻike nā laina ʻehiku i ka hōʻiliʻili kiʻi pena, mai ke kenekulia 13 a hiki i ke kenekulia 19. Hiki ke heluhelu ʻia ka hōʻailona ma ka laulā liʻiliʻi loa o 0.75 iniha. Hoʻokau ka hua wikiō i ke kaupoku ma luna o "London" i mea e hoʻomaikaʻi ai i ka ʻikea ʻana i loko o nā ʻimi pūnaewele. ʻO ka manaʻo nui, e hoʻomākaukau i ka hale kiʻi i mea maʻalahi e ʻike ʻia ai a puni ka honua.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Hao

Ua lanakila ka hoʻolālā The National Gallery Hana Mua: ʻAno Hōʻike Kiʻi i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā The National Gallery Hana Mua: ʻAno Hōʻike Kiʻi he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā The National Gallery Hana Mua: ʻAno Hōʻike Kiʻi no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: The National Gallery (London) brand redesign is to move beyond the typography-only logo and elevate the institution's visibility and international recognition as a national art gallery. The new logo, a double “L” frame composed of seven lines, represents the collection's paintings spanning the 13th to 19th centuries. The museum's mission is to preserve and enrich this distinct collection, offering a unique view of art history.
Nā Ana a me ka Hoʻopili: The minimum size requirement for the logo is 0.75 inches wide or smaller.
Nā Lepili: Identity Design, Meng Chu Huang, The National Gallery
ʻEnehana Hana: I began by researching the history of The National Gallery, identifying key themes and concepts that best represent the institution. Subsequently, I engaged in brainstorming sessions and ideation, continuously refining the logo design to ensure it encapsulated the essence of the institute. My aim was to craft a logo that resonated with the values and identity of The National Gallery.
Pilikia Hoʻolālā: Transform a typography-based logo into an iconic logo.
Noiʻi: The National Gallery holds significant historical value, housing Western painting collections from the 13th to the 19th centuries. It distinguishes itself from the Tate museum, which focuses on art collections from the 19th century onwards, particularly emphasizing classic aesthetics. While most national galleries highlight initials or architectural features in their logos, The National Gallery's architecture lacks distinctiveness. Hence, I opted to integrate painting elements into the logo, accentuating its unique focus on paintings. The addition of seven lines and framing elements further enhances the logo's representation of The National Gallery. Additionally, we decided to remove "The" and add "London" to improve online visibility, as search results often prioritize galleries from other countries over the London-based institution. We envision the final logo to preserve the classic characteristics of the National Gallery while giving it a more modern direction for global promotion.
Hoʻoulu Manaʻo: The remarkable painting collection housed at The National Gallery inspired my mission to boost its global recognition. Upon noticing that online searches often led users to other National Galleries, I saw an opportunity to rebrand and increase its distinctiveness. Drawing from its extensive painting collection, I sought to infuse this essence into the logo design. My goal was to ensure that the logo immediately resonated with visitors as belonging to The National Gallery.
Ka Lōʻihi o ka Papahana: This project started in Feburary 2023 and finished in May 2023.
Kaʻina Hana: Creating an iconic logo ensures instant recognition, fostering a lasting impression among audiences. With this rebranding logo, our aim is to enhance The National Gallery's global visibility and recognition.
Nā Lālā Hui: Meng Chu Huang
Nā Kuleana Kiʻi: Meng Chu Huang, 2023