Dotline Hana Nui: ʻĪkoa ʻOihana na Tomohiro Kaji

ʻO Dotline Hana Nui: ʻĪkoa ʻOihana na Tomohiro Kaji he mea lanakila hanohano loa o ka 2024 A' Design Award Gula ma ka Māhele Hoʻokūkū Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke.

GulaKiʻi· 2024

Dotline Hana Nui: ʻĪkoa ʻOihana

na Tomohiro Kaji

Mea Kūʻai: Dotline Co., Ltd.

Mea Lanakila A' Design Award Gula ma ka Māhele Kiʻi

702,717

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #160477

Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Dotline Hana Nui: ʻĪkoa ʻOihana

Kikokikona: Ua hoʻomaka kēia ʻōnaehana ʻīkoa e hana i kahi hoʻonohonoho ʻoihana laulā a me ka manaʻo o ka hui — Social Heroes e hoʻoulu i ka manaʻo o ka hui i kā lākou mau mea kūʻai, limahana, a me nā moho, a me nā poʻe pili a pau i loko o ka ʻoihana. Ke ʻike nei ʻo Dotline i nā limahana a pau e hele mai e kōkua i loko o ke ola o kekahi i kēlā me kēia lā ma ke ʻano he mau meʻe. He hōʻailona kiʻi ka logo o kahi meʻe e hoʻohuli ana i kahi ʻaʻahu a neʻe i mua, i hoʻolālā ʻia mai nā hua palapala, ʻo D mai "dots" + L mai "line." I ka wā e hāʻawi ai ʻo Dotline i 7 mau māhele ʻoihana, hele mai nā logo i loko o kahi ʻōnaehana kala o 7 mau kala e hōʻike ana i kēlā me kēia māhele ʻoihana i paʻi ʻia me ke ʻano hua palapala kumu o ka brand.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Gula

Ua lanakila ka hoʻolālā Dotline Hana Nui: ʻĪkoa ʻOihana i ka A' Design Award Gula, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā pae mua, kupaianaha a kūʻokoʻa. He mau hana hou loa, ʻike maka a nani hoʻolaʻa nā lanakila Gula e hōʻike ana i ka ʻuhane akamai, ka naʻauao a me ka mākau o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Dotline Hana Nui: ʻĪkoa ʻOihana he mea hoʻokumu i hoʻomaikaʻi nui ʻia, e hoʻokumu ana i nā ʻano hou, he nui, e hāʻawi ana i ka waiwai ʻaʻole i ʻike ʻia ma mua. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Gula he papahana kupaianaha, mahalo ʻia e hāʻawi i ka pōmaikaʻi nui a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. Hoʻāla ka hoʻolālā Dotline Hana Nui: ʻĪkoa ʻOihana i nā manaʻo makemake ikaika, hoʻāla i ka ʻiʻini, hoʻoulu i ka hana noʻeau a hoʻopūliki iā mākou.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: A identity system design with a logo formed as a hero combined with D and L which is initial letters of its company name. The overall image may be unclear, but when people find a face, body and a cloak, they will see a hero flipping a cloak and moving forward. As a system, an original typeface was designed as a complementary elements. All communication graphics are designed with inspirations from the symbol and the original typeface.
Nā Ana a me ka Hoʻopili: Name card: Width 55 mm x Height 91 mm, Book: Width 136 mm x Height 70 mm, Mono Rail: Width 14,800 mm x Height 3,085 mm
Nā Lepili: Connecting dots as one line, Hero, Japan, POP, Happiness, Social Wellness, Diverse, Positive, Hope, Soft, Tough
ʻEnehana Hana: Grid system with the golden section, over ray,
multiplication
Pilikia Hoʻolālā: The most challenging thing in the process was to identify the essential vision of the brand: A social Hero. Yet, hero was one of the key adjectives from the beginning, there were tons of options to chose from as a symbol of the brand. It was in a CEO's mind that how humanity and contribution to a society is important as the brand helping people like a hero with a little sense of humor.
Noiʻi: Competitors research: Social welfare competitors, Start ups, Enterprise companies / mega brands
Hoʻoulu Manaʻo: Japan's aging population is progressing and has become a major social problem. Yet, we luck human resources who work in the welfare industry. Dotline is one of the major companies providing home medical, home care, home nursing, employment support for elderlies and disabilities based in Chiba prefecture. Their stuff come to support their daily life troubles and go back once it will be solved as if they are heroes coming from somewhere to help people.
Ka Lōʻihi o ka Papahana: Brand renewal discussion started from July 2022 and the new logo and communication initiatives launched on August 2023. Mono rail advertisement will finish within 2024.