ʻO Boluo Dan Hoʻolālā Hōʻailona a me ka Pāleka na Guangzhou Cheung Ying Design Co., Ltd. he mea lanakila hanohano loa o ka 2024 A' Design Award Kala ma ka Māhele Hoʻokūkū Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke.
KalaKiʻi· 2024
Boluo Dan Hoʻolālā Hōʻailona a me ka Pāleka
na Guangzhou Cheung Ying Design Co., Ltd.
Mea Kūʻai: Guangzhou Cheung Ying Design Co., Ltd.
Mea Lanakila A' Design Award Kala ma ka Māhele Kiʻi
Mea Lanakila i Hōʻoia ʻIa
Hōʻoia i ke Kūlana Makana no #161340Ka Hoʻolālā
E Pili Ana iā Boluo Dan Hoʻolālā Hōʻailona a me ka Pāleka
ʻO Boluo Dan kahi ahaʻaina heiau o ka tausani makahiki, ua ʻike ʻia he mea waiwai o nā hooilina moʻomeheu ʻaʻohe kino o ka lāhui. Hoʻohui ka hōʻailona i nā mea hōʻailona kuʻuna e like me ka hale nui o ka Heiau Kai Hema a me ka hua palapala Pākē ʻo Nan, pū me nā kiʻi akua kaulana o ka ʻāina, e hoʻonui ana i ka hoʻohana hana noʻeau o ka pāleka. Hoʻokomo ʻia ka manaʻo noʻonoʻo Hikina o ka Lani poepoe a me ka Honua huinahā, e hāpai ana i ka nani kuʻuna a me ka ʻano o kēia au, e kōkua pono ana i ka hoʻolaha ʻana a me ka hoʻomohala ʻana o ka moʻomeheu makaʻāinana.
Ka Hoʻomaikai
E Pili Ana i ka A' Design Award Kala
Ua lanakila ka hoʻolālā Boluo Dan Hoʻolālā Hōʻailona a me ka Pāleka i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Boluo Dan Hoʻolālā Hōʻailona a me ka Pāleka he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Boluo Dan Hoʻolālā Hōʻailona a me ka Pāleka e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.
Ma Hope o ka Hoʻolālā
ʻEke Nūhou
Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.
- Nā ʻAno Kūʻokoʻa
- Boluo Dan, also known as the 'South Sea Divine Birth', is one of the national intangible cultural heritages. It is a folk temple fair formed by people's worship of the South Sea deity and is also the birthplace of the Maritime Silk Road, with a history spanning over a thousand years. The brand construction incorporates distinctive artistic totems such as Vermilion Bird, stone lions, large stone drums, incense burners, ship rudders, and roof tiles, integrating the Eastern philosophical concept of 'Heaven as round and Earth as square'. This creates a brand value system that not only exudes traditional cultural charm but also meets the aesthetic demands of modern audiences.
- Nā Ana a me ka Hoʻopili
- The logo and visual system are designed in vector format to make it suitable for different sizes of digital and printed media. In order to prevent the mis-production of any items, we have prepared a comprehensive brand logo guidelines manual.
- Nā Lepili
- Logo, Branding, Visual Identity, Graphic Design
- ʻEnehana Hana
- Logo and graphics are adapted in various scenarios, such as tickets, stamps, work passes, badges, silk scarves, notebooks, gift box packaging, canvas bags, etc. The process involves foil gold, silk, UV printing, etc.
- Pilikia Hoʻolālā
- The brand has a profound historical and cultural heritage, but it has not formed a complete design system. Therefore, the new image design must be standardized, holistic, and continuous in communication, making it lively and interesting while meeting modern aesthetic standards.
- Noiʻi
- In the past, Boluo Dan lacks a typical visual cultural symbol, therefore, the logo design, font design, brand color, and extended graphics were all integrated with local folk elements, which had strong visual decorativeness and regional characteristics. In particular, the original totems including the Vermilion Bird, stone lions, large stone drums, incense burners, ship rudders, roof tiles, are redesigned through illustrative forms, condensing the spiritual sustenance and beliefs of the people towards the South Sea Temple.
- Hoʻoulu Manaʻo
- The new logo is based on the geometric form of the Chinese diamond-shaped character Fu (Fu, meaning ‘luck’ in Chinese), drawing inspiration from the planar composition and architectural appearance of the South Sea Temple. It integrates elements symbolizing the Chinese character 'Nan' (Nan, meaning ‘South’ in Chinese), the Southern deity 'Vermilion Bird', the hexagram for fire, seals, and currency symbols into artistic expression, highlighting the regional attributes and folk cultural charm of the millennium temple fair. It also reflects the brand's concept of innovation in heritage reshaping.
- Ka Lōʻihi o ka Papahana
- The project started in June 2023 in Guangzhou and finished in November 2023 in Guangzhou.
- Kaʻina Hana
- The new brand image design is specially designed for Boluo Dan folk activities, cultural and creative products, sales outlets, online stores and overseas promotion, facilitating the dissemination and development of traditional culture.
- Nā Lālā Hui
- Creative Director: Zhiji Dong
Designer: Lu Gu
Kākoʻo ʻIa
ʻImi ma ʻō aku o Designers.org
E ʻimi i nā huahana, nā lawelawe a me nā manawa mai kā mākou mau hoa hoʻolaha.
Hou Aku e ʻImi Ai
Nā Hoʻolālā Pili
E ʻimi i nā hoʻolālā lanakila hou mai ka māhele like, i koho ʻia ma ka waiwai.
