Seoul Auction The Concierge Hoʻolālā Loko Hale na Hyunju Julia Lee

ʻO Seoul Auction The Concierge Hoʻolālā Loko Hale na Hyunju Julia Lee he mea lanakila hanohano loa o ka 2025 A' Design Award Keleawe ma ka Māhele Hoʻokūkū Hoʻolālā Loko Hale a me Hōʻike.

KeleaweLoko Hale· 2025

Seoul Auction The Concierge Hoʻolālā Loko Hale

na Hyunju Julia Lee

Mea Kūʻai: Seoul Auction

Mea Lanakila A' Design Award Keleawe ma ka Māhele Loko Hale

11,246

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #164380

Kipa i ka Pūnaewele Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Seoul Auction The Concierge Hoʻolālā Loko Hale

Hoʻololi hou ʻo The Concierge ma Seoul Auction i ka kūʻai waiwai ma o ka manaʻo wahi māmā i loko o kahi wahi. Ua hoʻohui pololei ʻia i loko o ka lumi hoʻokipa e like me ka hale kiʻi, hāʻawi ʻo ia i kahi kāhei malie a akamai kahi e hoʻonui ai ka māmā i ka ʻike nānā. Hoʻokuʻikahi kahi puka aniani nui a me ka puka mākanikani ākea i ka wehe a me ka malu, ʻoiai alakaʻi mālie nā hana noʻeau i waiho pono ʻia a me nā pākaukau lana i nā malihini. Ma ka hoʻopulapula ʻana i ka nani o ka wahi hakahaka, hoʻokiʻekiʻe ʻo The Concierge i ka manaʻo o ka waiwai, e waiho ai i nā huahana e kū i ke kikowaena.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Keleawe

Ua lanakila ka hoʻolālā Seoul Auction The Concierge Hoʻolālā Loko Hale i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Seoul Auction The Concierge Hoʻolālā Loko Hale he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Seoul Auction The Concierge Hoʻolālā Loko Hale i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: Located in Seoul Auction's lobby, The Concierge embodies minimalist architecture, seamlessly integrated with the white gallery. Designed as a space within a space, it balances openness and privacy with a large glass door and strategically placed artwork. Luxury products are showcased in rectangular boxes against all-white walls, emphasizing the beauty of blank space. This design highlights minimalist beauty, where every element serves a purpose and enhances the elegance of the space.
Nā Ana a me ka Hoʻopili: The Concierge is W4590mm x L5550mm x H3000mm, situated within a lobby with an overall height of 4300mm. To optimize the space, we integrated the lobby’s air circulation and air conditioning system using an exposed ceiling structure. This design not only ensures effective air flow but also enhances a sense of openness and continuity. As a result, the space feels more expansive and inviting, complementing the minimalist aesthetic.
Nā Lepili: MinimalistInteriorDesign, RetailInteriorDesign
ʻEnehana Hana: The design required high-precision craftsmanship to achieve a minimalist aesthetic within the existing lobby. We used a seamless joint technique to integrate new walls with existing ones. Lacking an electrical floor box, we routed electric and fire lines from the ceiling along the existing column, seamlessly concealing them to preserve the minimalist design. Located at the lobby corner with two sides facing the unmodifiable facade, we planned construction meticulously to avoid impact.
Pilikia Hoʻolālā: One challenge was maintaining openness while ensuring privacy in a compact space. We achieved this by strategically placing the reception desk and using a transparent glass door and window that balance visibility and discretion, offering a serene consultation experience. Another challenge was making the space discreet by day but a showcase at night. We used the building's perforated skin and wood display shelves to control visibility, allowing The Concierge to softly glow at night, drawing attention subtly.
Noiʻi: An in-depth study of minimalism in traditional Korean art and architecture influenced the concept of beauty of blank space, showing that simplicity enhances the perceived value of luxury products. This insight guided the use of blank space to highlight watches and jewelry. The concept of space within a space emphasized harmony with the surrounding environment, leading to the seamless integration of The Concierge with the gallery of Seoul Auction's lobby with carefully positioned artwork.
Hoʻoulu Manaʻo: The design of The Concierge was inspired by creating a serene, sophisticated environment that reflects the values of Seoul Auction. We aimed for a space that showcases luxury items while enhancing the viewing experience through simplicity. The space within a space concept fosters intimacy, inviting visitors while maintaining privacy. Our research into minimalist architecture emphasized light and space, leading us to embrace the beauty of blank space to elevate the perception of luxury.
Ka Lōʻihi o ka Papahana: This project started in May 1 and finished in June 3, in Seoul, Korea.
Kaʻina Hana: The large glass door and window create an open, inviting atmosphere, reducing psychological barrier to entry. Strategically positioned, the reception desk ensures privacy during consultations, offering comfort for high-end clients. This balance of openness and privacy enhances customer interaction. The layout guides visitors through a rhythmic sequence of display areas, encouraging exploration without overwhelming them.
Nā Lālā Hui: Designer: Hyunju Julia Lee
Nā Kuleana Kiʻi: Photographer: Teo