ʻO Onshore Roasters Hōʻailona Waihona na Cansu Dagbagli Ferreira he mea lanakila hanohano loa o ka 2025 A' Design Award Kala ma ka Māhele Hoʻokūkū Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke.
KalaKiʻi· 2025
Onshore Roasters Hōʻailona Waihona
Mea Kūʻai: Cansu Dagbagli Ferreira
Mea Lanakila A' Design Award Kala ma ka Māhele Kiʻi
Mea Lanakila i Hōʻoia ʻIa
Hōʻoia i ke Kūlana Makana no #168645Ka Hoʻolālā
E Pili Ana iā Onshore Roasters Hōʻailona Waihona
ʻO ka ʻike hōʻailona o Onshore Roasters e hōʻike ana i ka lokahi o ka hanohano, ke ʻano kūlohelohe, a me ka hoʻomau ʻana. Hoʻohui ka hōʻailona i ka hua kope, nā kukuna lā, a me nā nalu, e hōʻike ana i ka hana kuʻuna o kekahi kakahiaka kūpono ma ke kai. ʻO ka palette honua i koho pono ʻia a me ka pahu ʻōmole pepa i hana hou ʻia e hoʻoikaika i ka hoʻokō ʻana o ka hōʻailona i ka nani a me nā waiwai mālama ʻāina. Hoʻoulu ʻia e ke ʻano nohona moku peʻa, ke kaulike nei ka hoʻolālā i ka maʻalahi a me ka noʻeau, e hana ana i kahi pilina kūpaʻa ma waena o ke kope maikaʻi a me nā wai ākea.
Ka Hoʻomaikai
E Pili Ana i ka A' Design Award Kala
Ua lanakila ka hoʻolālā Onshore Roasters Hōʻailona Waihona i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Onshore Roasters Hōʻailona Waihona he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Onshore Roasters Hōʻailona Waihona e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.
Ma Hope o ka Hoʻolālā
ʻEke Nūhou
Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.
- Nā ʻAno Kūʻokoʻa
- Onshore Roasters brand identity captures the essence of luxury, sustainability, and simplicity. Designed for the yachting world, the refined logo seamlessly merges a coffee bean, sunbeams, and sea waves, symbolizing a morning ritual on the open waters. The packaging, crafted from recycled paper, reinforces the brand’s eco-conscious values, while a soothing, earthy color palette enhances the sense of purity and sophistication.
- Nā Ana a me ka Hoʻopili
- The brand was applied on to various sizes of items including printed items and digital. Some examples are business cards, posters, web design and packaging designs. Packaging designs are 1 kg pouches and metal tins.
- Nā Lepili
- coffee, yacht, sea, logo design, branding, packaging
- ʻEnehana Hana
- The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and then physical items such as coffee bean pouches were produced by 4 color printing technique.
- Pilikia Hoʻolālā
- The challenge was finding a supplier for recyclable paper pouches that also keeps the freshness of the product.
- Noiʻi
- Interviews with head management of luxury yachts were conducted to better understand the needs of consumers. Thanks to the qualitative interviews the confirmed the need and the idea was validated. Indeed, the luxury yacht owners are complaining of not being able to find good quality coffee constantly when they're on the sea.
- Hoʻoulu Manaʻo
- The brand draws inspiration from the serene beauty of mornings at sea, where the first light meets the horizon, and a perfect cup of coffee sets the tone for the day. The interplay of natural elements sun rays, sea waves, and a coffee bean guides the logo design, evoking a harmonious balance between indulgence and sustainability. Through minimalist elegance, Onshore Roasters encapsulates the art of slow living, transforming coffee into a refined experience for the luxury yacht lifestyle.
- Ka Lōʻihi o ka Papahana
- From September 2023 to March 2024
France - Kaʻina Hana
- Onshore Roasters provides consistent quality coffee to premium yacht owners, wherever they're in the world.
Kākoʻo ʻIa
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