ʻO Sinopec Charging Station Ka ʻIkona Hōʻailona na Guangzhou Ace he mea lanakila hanohano loa o ka 2026 A' Design Award Keleawe ma ka Māhele Hoʻokūkū Hoʻolālā Hoʻolaha, Kūʻai Aku a me Kamaʻilio.
KeleaweHoʻolaha· 2026
Sinopec Charging Station Ka ʻIkona Hōʻailona
Mea Kūʻai: Sinochem
Mea Lanakila A' Design Award Keleawe ma ka Māhele Hoʻolaha
Mea Lanakila i Hōʻoia ʻIa
Hōʻoia i ke Kūlana Makana no #179976Ka Hoʻolālā
E Pili Ana iā Sinopec Charging Station Ka ʻIkona Hōʻailona
He ʻōnaehana hōʻailona hoʻokaʻawale ka Sinopec Charging Station i hana ʻia no nā kahua hoʻopiha uila o nā kaʻa uila. Ua hoʻoulu ʻia ka hōʻailona e ke kumu pua peony a hoʻololi ʻia ka papa ulu o ka lau pua, ka lau a me ke kāwili i ke aka o kahi pahu hoʻopiha uila. Hoʻopili kahi ʻaniani kala mai ka polū a i ka ʻōmaʻomaʻo i ka papa kala paʻa o ka hui me ka ikehu hoʻōla hou. Mālama ka ʻano hōʻike maʻalahi i ka hiki ke heluhelu ʻia mai kahi mamao a hiki i 50 mika. Hoʻohana hou ʻia nā ʻano lau a me ke kāwili ma ke ʻano he mau hōʻailona honua e alakaʻi ana i nā malihini. Uhi ka ʻōnaehana i nā hōʻailona kuhikuhi, nā ʻaoʻao kikohoʻe, ke kūkulu ʻana o ka mīkini hoʻopiha a me nā mea paʻi.
Ka Hoʻomaikai
E Pili Ana i ka A' Design Award Keleawe
Ua lanakila ka hoʻolālā Sinopec Charging Station Ka ʻIkona Hōʻailona i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Sinopec Charging Station Ka ʻIkona Hōʻailona he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Sinopec Charging Station Ka ʻIkona Hōʻailona i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.
Ma Hope o ka Hoʻolālā
ʻEke Nūhou
Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.
- Nā ʻAno Kūʻokoʻa
- The Sinochem charging station image design continues group culture, featuring minimalist lines, a blue to green gradient color scheme, and auxiliary graphic modules to highlight that the group is shifting the strategic pivot from conventional fuel to sustainable energy. The design extends beyond the logo itself to encompass all touchpoints such as spatial signage, digital interfaces, charger design, and promotional materials, thereby achieving consistency, scalability, and functional aesthetics.
- Nā Ana a me ka Hoʻopili
- Page size 285 mm x 210 mm
242 pages - Nā Lepili
- Visual and Spatial Identity System, Signature Peony Motif of Sinochem Group, Blue to Green Gradient Color Scheme, Auxiliary Graphic Modules, Scalable Identity System, Multi Touchpoint Application
- ʻEnehana Hana
- Blue, from the standard palette for the group, symbolizes professionalism and reliability, while green, a symbol of eco friendliness, embodies a commitment to carbon neutrality. The gradient suggests a strategic evolution fromconventional fuel to sustainable energy. Rigorous prototyping and spectral analysis standardize specific gradient ratios into color block combinations, forming a reusable printing template. RGB precision for digital media addresses the variations typical of physical media.
- Pilikia Hoʻolālā
- The design innovatively transforms a traditional floral motif into a modern industrial symbol through natural growth logic, unifying group culture and brand identity for conceptual coherence. It creates a comprehensive visual identity system encompassing the primary logo, auxiliary graphics, standard colors, and application templates, ensuring consistent expression across media, scales, and materials. This supports a new energy brand image that blends cultural heritage and futuristic aesthetics.
- Noiʻi
- Born against the macro backdrop of an accelerating global energy transition and the dual carbon strategy implementation in China, the design represents a pivotal initiative for the expansion of the conventional energy group into the new energy sector. Through the creative reinterpretation and systematic extension of the signature peony motif, the group has constructed a new energy visual identity system that is globally applicable and culturally distinct without severing ties to existing assets
- Hoʻoulu Manaʻo
- The logo draws inspiration from the signature peony motif, a traditional symbol with profound Eastern cultural significance. It ingeniously transforms the natural growth sequence of petal to leaf to vine into the silhouette of a charging plug. This not only preserves the highly recognizable cultural essence of the group but also underscores its clear identity as a player in the new energy sector, creating a visual language that is both culturally profound and conceptually cohesive.
- Ka Lōʻihi o ka Papahana
- The project started in Beijing in January 2024. The designdebutedin China in February 2025.
- Kaʻina Hana
- The interaction logic emphasizes seamless recognition, ensuring users naturally absorb brand information during their service journey. The logo features an eye catching silhouette and a simplified structure for legibility from up to 50 meters away. Its graphic element can serve as the app icon or mini program entry point for information visualization. Leaf and vine motifs are transformed into ground markings, creating a continuous visual path that directs users effortlessly along their route.
- Nā Lālā Hui
- Shuxia Pang, Xiuping Fan, Jiali Wu, Xingjian Sun
Kākoʻo ʻIa
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