China Moutai Hoʻolālā Kūloko o ka Hale Kūʻai na Scene Aesthetics Design Co., Ltd

ʻO China Moutai Hoʻolālā Kūloko o ka Hale Kūʻai na Scene Aesthetics Design Co., Ltd he mea lanakila hanohano loa o ka 2026 A' Design Award Keleawe ma ka Māhele Hoʻokūkū Hoʻolālā Loko Hale a me Hōʻike.

KeleaweLoko Hale· 2026

China Moutai Hoʻolālā Kūloko o ka Hale Kūʻai

na Scene Aesthetics Design Co., Ltd

Mea Kūʻai: Scene Aesthetics Design Co., Ltd

Mea Lanakila A' Design Award Keleawe ma ka Māhele Loko Hale

6,326

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #181493

Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā China Moutai Hoʻolālā Kūloko o ka Hale Kūʻai

He hoʻolālā kūloko ʻo China Moutai no kahi hale kūʻai he 317 mika kuea i hana ʻia no kahi wahi ʻike hoʻonaʻauao no ka hōʻailona baijiu. Hoʻohui ka hoʻolālā i ka hōʻike huahana me nā mea hoʻonohonoho pili launa. Ua hoʻonohonoho ʻia ka sorghum a me ka palaoa ma nā lālani pana e hōʻike i ke ʻano kūloko o ka ʻāina. Hōʻike kekahi huila waihoʻoluʻu i ka loli ʻana o ke kala o ka waiʻona me kona mau makahiki, a wehewehe kekahi pā ʻono i nā ʻala like me ka sauce ma o nā kiʻi a me nā ʻāpana ʻala. Hoʻomanaʻo nā pale puka liʻiliʻi i nā puka liʻiliʻi o nā ipu lepo a lilo i mau mea hoʻokaʻawale. ʻO nā lāʻau māmā, nā kikoʻī metala, ke kala ʻoliwa hina a me ke keʻokeʻo mālamalama ka papa waihoʻoluʻu.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Keleawe

Ua lanakila ka hoʻolālā China Moutai Hoʻolālā Kūloko o ka Hale Kūʻai i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā China Moutai Hoʻolālā Kūloko o ka Hale Kūʻai he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā China Moutai Hoʻolālā Kūloko o ka Hale Kūʻai i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: This project reimagines the Moutai brand experience space around emotional resonance. Moving beyond traditional liquor retail, it creates an immersive setting where personal memories and cultural identity come alive. The design transcends product display by blending narrative, interactivity, and ritual. Through an intuitive design language, it embodies the brand ethos of celebrating defining life moments and honoring personal stories, turning a simple transaction into an emotional bond.
Nā Ana a me ka Hoʻopili: 317 square meters
Nā Lepili: Moutai Brand Experience Space, Ecological Logic of Water, Soil, Air, and Microflora, The Chishui River, Brewing Ingredients, and Liquor Flavor Profile, Traditional Chinese Patterns, Wood Application, Soft Color Scheme, Tiered Brand Element System
ʻEnehana Hana: Light natural woods like maple, oak, and beech account for 45 percent of the palette, evoking warm Eastern elegance. Metal makes up 20 percent, used for joints and detailing to enhance modern sophistication. Oyster gray and off white finishes comprise 30 percent, evoking visual calm and spatial breathability. Signature brand red is kept under 5 percent, reserved for key identifiers or focal installations. All materials prioritize environmental responsibility, durability, and tactile quality.
Pilikia Hoʻolālā: The core innovation is a living, interactive space that translates the biological traits of baijiu, such as respiration and evolution, into spatial forms and sensory engagement for the first time. Moreover, a tiered brand element system ensures consistency and adaptability across flagship stores, boutiques, and dedicated zones. Meanwhile, three traditional Chinese patterns are reimagined to seamlessly blend intangible cultural heritage aesthetics with modern retail contexts.
Noiʻi: As consumption upgrades and the experience economy grows, premium baijiu brands must move from functional value to emotional resonance. As a national cultural symbol, Moutai aims to enhance cultural depth and contemporary relevance through spatial expression. To support brand strategic transformation, the design aligns with the desires of Generation Z and high net worth individuals for ritual, personalization, and cultural belonging, redefining the relationship between the brand and consumers.
Hoʻoulu Manaʻo: The design grows from the living nature of Moutai baijiu, expressing its continuous respiration through earthenware micropores and the gradual flavor evolution over time. It also draws on the natural logic of the Chishui River Basin, integrating water, soil, air, and microflora into spatial design and installations. Three traditional Chinese patterns symbolize hospitality, craft heritage, and flowing sauce aromas. Together, they form a spatial language that blends nature, time, and culture.
Ka Lōʻihi o ka Papahana: The first flagship store is expected to open in Singapore in June 2026.
Kaʻina Hana: The space features multiple interactive installations. Sorghum and wheat are arranged in rhythmic arrays to reinforce regional identity. A dynamic color wheel illustrates how the Moutai hue evolves with age. A flavor wall decodes the complexity of sauce aromas through visual graphics and scent modules. Perforated screens inspired by the micropores of earthenware jars emulate the slow breathing of aging baijiu, functioning as both spatial dividers and poetic metaphors.
Nā Lālā Hui: Wendong Zhou,
Liandan Cui,
Qilin Yang,
Jingfan Chen,
Rugui Qiu,
Shuidong He,
Zuoxiu Zhang