ʻO Lao Huotang Hōʻailona Waihoʻoluʻu Hōʻike Hōʻoia Hōʻailona (Brand Identity) na Bi Cheng Zhong he mea lanakila hanohano loa o ka 2026 A' Design Award Keleawe ma ka Māhele Hoʻokūkū Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke.

KeleaweKiʻi· 2026

Lao Huotang Hōʻailona Waihoʻoluʻu Hōʻike Hōʻoia Hōʻailona (Brand Identity)

na Bi Cheng Zhong

Mea Lanakila A' Design Award Keleawe ma ka Māhele Kiʻi

7,401

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #181844

Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Lao Huotang Hōʻailona Waihoʻoluʻu Hōʻike Hōʻoia Hōʻailona (Brand Identity)

He hōʻailona hōʻoia hōʻailona ʻo Lao Huo Tang no kahi hale ʻaina ipu wela ma Taiwan. Hōʻike ka logo i kahi ipu hao i paʻa ʻia e kahi lima hoʻokahi, me kahi laina mahu e piʻi ana e hōʻike ana i ka hoʻolapalapa mālie. Ua kaha ʻia nā huapalapala Pākē me nā kaha pulupulu ʻano lapalapa ahi a ua hui pū ʻia me ke kākau kikokiko hou. Hoʻopili ka pālela waihoʻoluʻu i ka ʻulaʻula paila, ka ʻulaʻula ʻalani, ka ʻulaʻula pōhaku ʻula a me ke beige mahana, e alakaʻi ana i ka maka mai ke kapuahi a i ka papaʻaina. Hoʻohana ʻia ke keʻokeʻo no ka logo a me nā huapalapala e hoʻomaikaʻi i ka maopopo. Hoʻohana ʻia kēia hōʻoia hōʻailona ma nā hōʻailona hale, nā papa kuhikuhi meaʻai, nā kāleka ʻoihana a me nā mea paʻi.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Keleawe

Ua lanakila ka hoʻolālā Lao Huotang Hōʻailona Waihoʻoluʻu Hōʻike Hōʻoia Hōʻailona (Brand Identity) i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Lao Huotang Hōʻailona Waihoʻoluʻu Hōʻike Hōʻoia Hōʻailona (Brand Identity) he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Lao Huotang Hōʻailona Waihoʻoluʻu Hōʻike Hōʻoia Hōʻailona (Brand Identity) i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: The logo shows a cast iron pot held by a single hand, symbolizing the artisan's careful control and devotion to slow-cooked broth. Steam rising from the lid evokes simmering charm. The Chinese characters of 'Lao Huo Tang' feature brushstroke flames, reflecting the stove's flicker, paired with modern typography for professionalism and approachability. This cohesive identity spans signage, menus, business cards, and DM materials.
Nā Ana a me ka Hoʻopili: The project required rebuilding brand identity and spatial perception on an existing operational base. Visual design had to adapt to limitations such as signage not extending to the second floor. Instead, the designer enhanced visibility with strategic color use and lightbox signage. Brand elements were incorporated into placemats, soup ladles, and sauce dishes-transforming every detail into a statement of culinary discernment.
Nā Lepili: Hot pot, Cantonese soup, cast iron pot, flame, warm color palette, rebranding
ʻEnehana Hana: The visual palette centers on red (C34M100Y100K0), representing boiling broth and the passion of craftsmanship. It is complemented by saturated orange-red (C0M73Y92K0), brick red (C34M54Y80K0), and warm beige (C5M32Y18K0), forming a gradient from fire to table. White is used in the logo and typography to enhance clarity and modernity. Applications on red backgrounds, menu covers, and digital media enhance recognizability. Materials include matte foil stamping and spot UV finish, aligning with the brand's 'refined within affordability' philosophy.
Pilikia Hoʻolālā: The main challenge was the site's physical limits and repositioning the brand. With a low storefront ceiling, vertical signage was impossible, so recognizability relied on a vivid red lightbox and precise color system. Simultaneously, the design needed to convey the artisanal, slow-simmered identity within a space historically perceived as a budget hot pot chain, elevating the brand without expanding its physical footprint.
Noiʻi: The redesign transforms hot pot dining perception by making flavor layering visually expressive, centering the identity on the cast iron pot and artisan hand. Swirling steam evokes slow simmering, while flame-inspired typography animates 'LAO HUO TaNG.' A palette of boiling red, brick, and warm beige evokes heat from stove to table. The refreshed identity feels 'adorable yet professional,' boosting recognition, social sharing, and establishing a new classic within Taiwanese hot pot culture.
Hoʻoulu Manaʻo: In Taiwan's competitive hot pot market, Lao Huo Tang emphasizes 'broth as the protagonist,' rooted in Hong Kong and Macau Cantonese soup traditions. The brand revamp challenges low-cost hot pot stereotypes, highlighting the sincerity of slow cooking. The designer crafted a visual identity that conveys depth and layered flavor, blending tradition with innovation to establish a distinctive, atmospheric presence within Taiwan's hot pot industry.
Ka Lōʻihi o ka Papahana: The project finished in July 2021 in Taiwan.
Kaʻina Hana: Following its launch, the brand's refreshed look drew attention from both loyal and new customers. The design was praised as 'adorable yet professional,' memorable, and full of sincerity. Customers noted that every detail-from the red visual theme to the white logo-reflected thoughtful design. The owner shared that many guests photographed and shared the restaurant on social media, commenting that it 'understands both soup and design.' The result: affordable, yet anything but ordinary-truly classic.'
Nā Lālā Hui: BI-CHENG ZHONG
Nā Kuleana Kiʻi: Amazing Design