ACP Alpha Container Pictures Kūlana ʻOihana na Julia Hell

ʻO ACP Alpha Container Pictures Kūlana ʻOihana na Julia Hell he mea lanakila hanohano loa o ka 2017 A' Design Award Kala ma ka Māhele Hoʻokūkū Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke.

KalaKiʻi· 2017

ACP Alpha Container Pictures Kūlana ʻOihana

na Julia Hell

Mea Kūʻai: Alpha Container Pictures

Mea Lanakila A' Design Award Kala ma ka Māhele Kiʻi

44,931

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #53240

Komo Papa Kali Kipa i ka Pūnaewele Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā ACP Alpha Container Pictures Kūlana ʻOihana

ʻO ACP Alpha Container Pictures kahi hoʻolālā ʻoihana i hana ʻia no kahi hui hana kiʻiʻoniʻoni ma Berlin. Hoʻohui ka logo i ke ʻano pōkole ACP me ka inoa piha o ka hui. Hoʻohana ʻia ʻelua ʻano huapalapala, kahi huapalapala stencil e like me ke ʻano i hoʻohana ʻia ma nā pahu ukana, a me kahi huapalapala monospace ʻenehana e like me nā huapalapala kikokikona paʻi. Hoʻokomo pū ka logo i ke kāleka waihoʻoluʻu, kahi e ʻike ʻia ai ma nā palapala ʻoihana paʻi a ma ka pūnaewele hoʻi. He 210 a me 297 mika-liliki ka nui o ka pepa leka poʻo, a he 55 a me 85 mika-liliki ka nui o ka kāleka ʻoihana. Hoʻomaka ka pūnaewele hoʻololi (responsive) me nā ʻikeʻike wikiō piha pale.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Kala

Ua lanakila ka hoʻolālā ACP Alpha Container Pictures Kūlana ʻOihana i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā ACP Alpha Container Pictures Kūlana ʻOihana he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā ACP Alpha Container Pictures Kūlana ʻOihana e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: This is a corporate design for a film production company based in Berlin. The Logo is a combination of the short form of the company name ACP and the complete name. I used two fonts, a stencil font which is often used on freight containers for shipping goods overseas plus a monospace typeface analogue to a typewriter but very technical. The Logo introduces also the color scheme of the corporate design which can be found in both, printed business documents and on the website
Nā Ana a me ka Hoʻopili: The Letterhead is a classical DIN A4 Format, 210 mm x 297 mm, the business card has dimensions of 55 mm x 85 mm. The website is fully responsive and adapts to all common device sizes.
Nā Lepili: Corporate Design, Branding, Logo, Business card, Webdesign, Website
ʻEnehana Hana: The Logo was designed in Adobe Illustrator, all print documents were layouted in Adobe InDesign. For the webdesign I tried Adobe XD for the first time to create a fully responsive design for the page. The website was later built in Drupal with SASS and jQuery.
Pilikia Hoʻolālā: The hardest part was to find a typographical solution for the company Logo. In my first drafts I focused on the full name and the shortened Form was more of an accessory accompanying it. Then my client came up wit the idea of an actual container font he really liked and I started playing around with it and this time wit the short form as the center element. I liked the international aspect to the container font since the company is producing contend all around the globe. After some tests I combined it to a monospace font and then we were there.
Noiʻi: After the Briefing, I started a research of german TV and film production companies online. Assuming the websites, branding and identities of these companies to be very creative and up to date, since they produce creative content for a medium with such a high coverage of different target groups like mass medium TV, I was proven to be wrong. Many pages are outdated style wise or also technically. Plus all of these companies produce video content and non of the pages I came across, actually displayed one on their page. This made me decide to open big with actual video content.
Hoʻoulu Manaʻo: The focus during the whole design process was to create a unique corporate design that will work together with moving imagery. ACP has a strong focus on documentary films and coverages. We were aiming for a serious playfullness in a modern but also timeless way. The challenge was to find a way to transport these contrasting views into one design to resemble the brand. The research for the typography mix and color scheme were in the end influenced by the Container part of the companys name.
Ka Lōʻihi o ka Papahana: The Project started in December 2015 in Berlin and is still ongoing, since the company is still growing an I am still in charge of new design tasks. We had two milestones with the release of the Logo and business papers in April 2016 and the launch of the website end of February in 2017.
Kaʻina Hana: In terms of the website, I focused on showing as much video content as possible, since this is what the company produces. Due to my research results this makes a huge difference when it comes to the presentation of the company. It is always valuable to show the actual product. This is why the design uses elements like e.g. navigation, Social Media icons thrifty. The page focuses on video and of course features news of upcoming projects and broadcasts. But the entrance to the website features fullscreen video imagery that show how emotional and impressive the work of acp is. And that at first sight.
Nā Palapala Kuleana: None
Nā Lālā Hui: Full-Stack Web Development: Jannis Hell