Seotun Saram Hana Nui: ʻIkepili ʻOihana na Yangji Kim

ʻO Seotun Saram Hana Nui: ʻIkepili ʻOihana na Yangji Kim he mea lanakila hanohano loa o ka 2020 A' Design Award Keleawe ma ka Māhele Hoʻokūkū Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke.

KeleaweKiʻi· 2020

Seotun Saram Hana Nui: ʻIkepili ʻOihana

na Yangji Kim

Mea Kūʻai: Seotun Saram

Mea Lanakila A' Design Award Keleawe ma ka Māhele Kiʻi

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Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #91596

Kipa i ka Pūnaewele Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Seotun Saram Hana Nui: ʻIkepili ʻOihana

Kikokikona Puke: ʻO Seotun Saram kahi ʻikepili ʻoihana no kahi lawelawe e hoʻopili ana i ka poʻe e ʻimi ana i ke kōkua me nā kākāʻōlelo ʻoihana. ʻO ka inoa e pili ana i kekahi mea ʻaʻole i akamai i kēia manawa, a ua haʻi ʻia ma ka ʻōlelo hoʻolaha he hoʻomaka ʻāhewa nā kānaka a pau. Wehewehe kekahi kaʻao i ke kaʻina kākāʻōlelo no ka poʻe kamaʻāina ʻole i ke kākāʻōlelo. He ʻelua mau meaʻano kēia moʻolelo: ʻo Seotun, he mea ʻimi kōkua e ʻauana ana, a ʻo Gobukki, he kākāʻōlelo lohi akā hilinaʻi pono. ʻO ka ʻiʻo pepa mahana, ke kai uliuli lani pō leʻaleʻa, a me nā kiʻi hoʻoholo lima e hoʻokumu ai i ka ʻōnaehana kiʻi. ʻO ke kumu, e hōʻike i ke kākāʻōlelo ma ke ʻano launa, mahana, a palekana.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Keleawe

Ua lanakila ka hoʻolālā Seotun Saram Hana Nui: ʻIkepili ʻOihana i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Seotun Saram Hana Nui: ʻIkepili ʻOihana he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Seotun Saram Hana Nui: ʻIkepili ʻOihana i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: 'Seotun-saram' means someone who is not skilled and used to, and our slogan means 'Everyone starts clumsily.' We made a fairy tale that expresses the process of counseling metaphorically for people who are not used to counseling. This fairy tale will be given to people who use this service.
Nā Ana a me ka Hoʻopili: This psych consultancy service bring a message of hope and consolation to those in need with the warm paper texture, lyrical navy blue of the night sky, and hand-drawn icons.
Nā Lepili: SeotunSaram, CI, BI, Corporate Identity, Brand Identity
ʻEnehana Hana: We wanted to introduce people to qualified psych consultancy centers to help customers receive professional counseling services in a more secure environment.
Pilikia Hoʻolālā: This is to keep the negative and difficult image of psychological counseling friendly and warm. And to provide accurate psych consultancy information.
Noiʻi: There are two weaknesses in Korea's psychological counseling infrastructure. One is that anyone who doesn't have the right to run a counseling center, and the other is that the public has a negative perception of counseling. Although many people complain of psychological pain, policy is still incomplete and awareness is low. We wanted to introduce people to qualified psych consultancy centers to help customers receive professional counseling services in a more secure environment.
Hoʻoulu Manaʻo: Seotun-saram is a service that connects a counselee with a professional counselor. In Korea, there is no right regulation on psychological counseling, so bad people can open counseling centers with certifications which are easy to obtain. With these problems persisted, people suffered from them, and perception of counseling became bad. We wanted people to get good counseling service through this and hoped their life to be warmer.
Ka Lōʻihi o ka Papahana: The project started in April 2017 and finished in August 2018 in Republic of Korea.
Kaʻina Hana: We wanted to enable clients to get skilled counseling in a safer setting.We tried to convey warmth and give the right direction for counseling. There are two characters in Seotunsaram. 'Seotun' is a counsellee who lost and wandering. 'Gobukki' is a slow but reliable counselor who accompanies him to the end. In addition, the warm paper texture, lyrical navy blue of the night sky, and hand-drawn icons make up our service. This is simple, but valuable work.
Nā Lālā Hui: Creative director : Donggyun Kang
Creative director : Yangji Kim
Designer : Saea Kang
Designer : Jeesun Yim
Designer : Heejin Um
Designer : Habin Ku
Designer : Inhwa Song
Developer : Yumin Kim