ʻO Macy’s Website Pūnaewele Kūʻai Kālepa Uila na Willy Lai and Dave Torres he mea lanakila hanohano loa o ka 2020 A' Design Award Gula ma ka Māhele Hoʻokūkū Hoʻolālā Pūnaewele a me Hoʻolālā Pūnaewele.
GulaPūnaewele· 2020
Macy’s Website Pūnaewele Kūʻai Kālepa Uila
Mea Kūʻai: Macy's
Mea Lanakila A' Design Award Gula ma ka Māhele Pūnaewele
Mea Lanakila i Hōʻoia ʻIa
Hōʻoia i ke Kūlana Makana no #93996Ka Hoʻolālā
E Pili Ana iā Macy’s Website Pūnaewele Kūʻai Kālepa Uila
ʻO ka pūnaewele o Macy's he kahua kūʻai kālepa uila e hiki ai i nā mea kūʻai ke kūʻai i nā waiwai o Macy's ma ka pūnaewele. Ua hoʻolālā hou ʻia ka pūnaewele i ka makahiki 2019 ma muli pono o ka manaʻo o nā mea kūʻai, a ʻo ka hopena he hoʻolālā maʻemaʻe, maʻalahi a hoʻoulu ʻia e ke kaila lole. Ua kiʻi ka hoʻonohonoho ʻana i nā ʻike mai ka pāpaho kaila lole a me nā huahana ʻenehana no ka lehulehu, a ʻo kona pahuhopu ka hoʻokaʻawale ʻana iā Macy's mai nā hale kūʻai hoʻokūkū ʻē aʻe. Ua hoʻohana ʻia nā ʻenehana pūnaewele pane hou, no laila hiki ke nānā ʻia ka pūnaewele ma nā kamepiula lawe lima, nā papa kamepiula a me nā kelepona akamai. Ua alakaʻi ʻia ka hoʻolālā hou ʻana e ka noiʻi ʻike o ka mea hoʻohana, e komo pū ana nā nīnau anamanaʻo, nā nīnauele a me ka hoʻāʻo ʻana i ka maʻalahi o ka hoʻohana.
Ka Hoʻomaikai
E Pili Ana i ka A' Design Award Gula
Ua lanakila ka hoʻolālā Macy’s Website Pūnaewele Kūʻai Kālepa Uila i ka A' Design Award Gula, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā pae mua, kupaianaha a kūʻokoʻa. He mau hana hou loa, ʻike maka a nani hoʻolaʻa nā lanakila Gula e hōʻike ana i ka ʻuhane akamai, ka naʻauao a me ka mākau o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Macy’s Website Pūnaewele Kūʻai Kālepa Uila he mea hoʻokumu i hoʻomaikaʻi nui ʻia, e hoʻokumu ana i nā ʻano hou, he nui, e hāʻawi ana i ka waiwai ʻaʻole i ʻike ʻia ma mua. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Gula he papahana kupaianaha, mahalo ʻia e hāʻawi i ka pōmaikaʻi nui a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. Hoʻāla ka hoʻolālā Macy’s Website Pūnaewele Kūʻai Kālepa Uila i nā manaʻo makemake ikaika, hoʻāla i ka ʻiʻini, hoʻoulu i ka hana noʻeau a hoʻopūliki iā mākou.
Ma Hope o ka Hoʻolālā
ʻEke Nūhou
Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.
- Nā ʻAno Kūʻokoʻa
- In 2019, Macys website was redesigned in direct response to customer feedback, resulting in a clean, simple, and fashion-inspired design that dramatically improved user engagement.
- Nā Ana a me ka Hoʻopili
- We developed reponsive web design across different devices.
- Nā Lepili
- Macys, macys.com, Web, Website, Redesign, UX, user experience, fashion, e-commerce
- ʻEnehana Hana
- We utilized modern responsive web technologies.
- Pilikia Hoʻolālā
- The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
- Noiʻi
- Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
- Hoʻoulu Manaʻo
- The design of our new website was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
- Ka Lōʻihi o ka Papahana
- The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
- Kaʻina Hana
- Users can access the website via a laptop computer, tablet, or smartphone. The new website design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
- Nā Lālā Hui
- Willy Lai
Dave Torres
Agata Krol
Ricky J Li
Hafez Janssens
Philis Liu
Elena Rubtsova
Stephanie Houle - Nā Kuleana Kiʻi
- Images courtesy of Macys.
Kākoʻo ʻIa
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Hou Aku e ʻImi Ai
Nā Hoʻolālā Pili
E ʻimi i nā hoʻolālā lanakila hou mai ka māhele like, i koho ʻia ma ka waiwai.
