ʻO Avgoulakia Pūʻolo Kūʻai na Antonia Skaraki he mea lanakila hanohano loa o ka 2021 A' Design Award Hao ma ka Māhele Hoʻokūkū Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke.
HaoKiʻi· 2021
Avgoulakia Pūʻolo Kūʻai
Mea Kūʻai: Zouras Farm
Mea Lanakila A' Design Award Hao ma ka Māhele Kiʻi
Mea Lanakila i Hōʻoia ʻIa
Hōʻoia i ke Kūlana Makana no #94660Ka Hoʻolālā
E Pili Ana iā Avgoulakia Pūʻolo Kūʻai
ʻO wai ka mea i hiki mua: ka moa a i ʻole ka hua? ʻO ia ka nīnau mua e pane pinepine ʻia ai, akā i kēia hihia, aia kekahi nīnau hou. Ke makemake ʻoe e ʻai i ka huahana kuʻuna ma ke ʻano hou a ʻē, he aha kāu mea e pono ai? ʻEā, ʻo ka mea mua loa, he hōʻike hou e hiki ke kū okoa. ʻO ia ka mea i hoʻokumu ʻia no ka brand Avgoulakia, ma o ka manaʻo hoʻokumu e hiki ke hoʻike i ka mea kū okoa o ka brand ma ke ʻano hou, ʻē a paʻani.
Ka Hoʻomaikai
E Pili Ana i ka A' Design Award Hao
Ua lanakila ka hoʻolālā Avgoulakia Pūʻolo Kūʻai i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā Avgoulakia Pūʻolo Kūʻai he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā Avgoulakia Pūʻolo Kūʻai no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.
Ma Hope o ka Hoʻolālā
ʻEke Nūhou
Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.
- Nā ʻAno Kūʻokoʻa
- When you want to taste a classic product in an unexpected way, you need an unexpected presentation. That is what had to be created for Avgoulakia, through a creative concept that could convey the uniqueness of the brand in a modern, different and playful way.
- Nā Ana a me ka Hoʻopili
- kit: paper, 479 x 1157 (mm)
- Nā Lepili
- Avgoulakia, Sales kit, Design, Storytelling, Visual Communication
- ʻEnehana Hana
- Paper. Environmentally friendly.
- Pilikia Hoʻolālā
- Creating an original Sales Kit that would stand out and make the difference. That sense of exclusivity was the guiding star during the research and competition mapping and analysis period.
- Noiʻi
- Creative Director: Antonia Skaraki
Designers: Andreas Deskas, Valia Alousi, Evri Makridis
Copywriter: Sotiria Theodorou - Hoʻoulu Manaʻo
- Struggling with sales enablement? If so, you need to build out a clear and inclusive sales tool kit. Stories are impactful when used in a business context. But only if they are used strategically. In a sea of ads and kits, a well crafted story can be a game changer for companies.
- Ka Lōʻihi o ka Papahana
- The project began in 2018 and finished in 2019 in Athens, Greece.
- Kaʻina Hana
- Which came first: the chicken or the egg? In this sales kit, the chickens definitely steal the show! Enchanted by the power of stories, a visual narrative about chickens with interesting and unusual qualities was created. There is Captain Mahe for free range eggs, Madame Coco for bio eggs and Miss Nelly for barn laid eggs. That’s their story. A story about some heroines and creators that decided to play outside the box! A story about eggs, aka a commodity product, which became a totally unexpected, playful and branded experience.
- Nā Lālā Hui
- Creative Director: Antonia Skaraki
Designers: Andreas Deskas, Valia Alousi, Evri Makridis
Copywriter: Sotiria Theodorou - Nā Kuleana Kiʻi
- A.S. Advertising, 2019
Kākoʻo ʻIa
ʻImi ma ʻō aku o Designers.org
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Hou Aku e ʻImi Ai
Nā Hoʻolālā Pili
E ʻimi i nā hoʻolālā lanakila hou mai ka māhele like, i koho ʻia ma ka waiwai.
