Pop Up Magazine Ke Kumu I Wehe na Rafael de Araujo

ʻO Pop Up Magazine Ke Kumu I Wehe na Rafael de Araujo he mea lanakila hanohano loa o ka 2020 A' Design Award Kala ma ka Māhele Hoʻokūkū Hoʻolālā Kiʻiʻoniʻoni, Wikiō a me Hoʻonaninani.

KalaKiʻiʻoniʻoni· 2020

Pop Up Magazine Ke Kumu I Wehe

na Rafael de Araujo

Mea Kūʻai: Pop Up Magazine

Mea Lanakila A' Design Award Kala ma ka Māhele Kiʻiʻoniʻoni

47,465

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #97126

Kipa i ka Pūnaewele Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Pop Up Magazine Ke Kumu I Wehe

ʻO ka papa hana he huakaʻi e makaʻala i nā pilikia Nā pakele (kumuhana no 2019) me ka hoʻohālikelike a me ke kahe, e hōʻike ana i nā loli, nā mea hou a me nā hopena mai ia. He maemae nā hiʻohiʻona a pau e nānā, hoʻohālikelike me ka ʻoiaʻiʻo ʻaʻole kūpono mai ka hana holo. Hoʻololi mau ka hoʻolālā ana a me nā ʻano hana morphing i ka hoʻonaninani ʻana i ka hana o ka heluhelu ʻana, ma muli o kekahi ʻano ʻano. Ua pakele nā ʻano ʻona like ʻole, ka wehewehe ʻana a me ke ʻano o ka nānā ʻana mai ka pāʻani me ke koʻikoʻi.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Kala

Ua lanakila ka hoʻolālā Pop Up Magazine Ke Kumu I Wehe i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Pop Up Magazine Ke Kumu I Wehe he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Pop Up Magazine Ke Kumu I Wehe e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: Escaping a room, escaping work, city, nature, escaping a mindset, identity, escaping from your past and future? Escape was the theme chosen for 2019, it takes on different meanings and interpretations, from playful to serious. The project was a journey to explore escape issues in abstract ways. This ride suggests to escape all the time, but at the same time, we are opening doors to discover something new, out of our comfort zone and learning from that.
Nā Ana a me ka Hoʻopili: We did variations for the delivery: 1 minute piece, 1 bumper of 10 seconds and 3 bumpers of 3 seconds. All done in fullHD 1920 x 1080 pixels.
Nā Lepili: illustration, art design, escape, minimalist, flow, morph, animation, 2d, abstract, fluid
ʻEnehana Hana: The project was done 100% Digital. For Animation, I mixed cel animation techniques with keyframes interpolations, done with Adobe Photoshop and Adobe After Effects.
Pilikia Hoʻolālā: The only challenge here was in the creative process, how to create an abstract piece in 1 minute and keep the storytelling making sense. So was divided by introduction, with the doors opening, (which can be interpreted as ''escaping''), then presenting the main character, in a shape of a circle, escaping from a pattern of squares, falling and getting stuck in a puzzle, escaping from other eyes, cities, natures and going on.
Noiʻi: I did a narrative review of the relationship between the concept ''escape'' and the stories from the contributors, so me and Annie, Art director from Pop-Up magazine, did some sketches and collected examples from all stories, like, escape from a situation, from the city, from nature, etc.. with all ideas selected, we started to produce the piece.
Hoʻoulu Manaʻo: The idea for this project was to create a contemplative piece to watch.
We wanted to transform the scene, show different perspectives and new paths.
We were inspired by minimal and clean shapes, like doors and eyes, but for the most part, abstract forms. In the animation, we were looking for organic and smooth transitions, morphing all the time.
The design, animation, and music were synced in perfect harmony, leading a poetic flow for the entire piece.
Ka Lōʻihi o ka Papahana: The project started in June 2019, I was based in Los Angeles, and Annie based in San Francisco, and the exhibition started in California in September 2019.
Kaʻina Hana: Keyframes interpolation was used in some situations, basically, you define point A and B, and the software creates the in-between. For cel animation, you draw every frame, using the animation principles.
The project was done in 12 frames per second, so the piece looks more craft hand and less digital.
Nā Lālā Hui: Pop-Up Magazine Art Direction:Annie Jen
Music:Magik*Magik Orchestra
Composer:Minna Choi
Design / Animation / Direction:Rafael de Araujo
Created by Pop-Up Magazine
Nā Kuleana Kiʻi: Rafael de Araujo, 2019.