Future Tribes Kev Tsim Qauv Chaw Rooj Sib Tham los ntawm Hong Kong Trade Development Council

Qhov qauv tsim Future Tribes Kev Tsim Qauv Chaw Rooj Sib Tham los ntawm Hong Kong Trade Development Council yog tus yeej muaj nqis heev ntawm qhov khoom plig 2021 A' Design Award Tooj hauv Pawg Sib Tw Tsim Kev Tshwm Sim thiab Kev Ua Koob Tsheej.

ToojKev Tshwm Sim· 2021

Future Tribes Kev Tsim Qauv Chaw Rooj Sib Tham

los ntawm Hong Kong Trade Development Council

Tus Neeg Siv: Hong Kong Trade Development Council

Tus Yeej A' Design Award Tooj hauv Pawg Kev Tshwm Sim

24,484

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #106405

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Future Tribes Kev Tsim Qauv Chaw Rooj Sib Tham

Future Tribes yog ib qho kev tsim qauv chaw rooj sib tham uas tsim los rau Centrestage, ib qho kev qhia khaub ncaws plaub hnub hauv Hong Kong uas tau nthuav tawm 240 lub npe khaub ncaws hauv ib qho chaw loj 9000 metres square. Qhov kev tsim qauv no npog thoob plaws thawj txoj kev nkag mus, ib qho chaw nthuav qhia nruab nrab thiab ib thaj chaw catwalk. Cov cim ntawv pom yog sib xyaw cov cim keeb kwm txheej txheem, xws li runes, hieroglyphs thiab tattoos, nrog cov thev naus laus zis tshiab. Muaj kev siv cov holographic fan displays, LED screens thiab cov teeb sib txawv triangular uas txav mus los. Txhua yam khoom siv tau ua tiav thaum tseem nyob deb ntawm qhov chaw thiab lawm tuaj sib txuas ua ke rau ntawm qhov chaw hauv peb hnub xwb.

Qhov Lees Paub

Txog A' Design Award Tooj

Future Tribes Kev Tsim Qauv Chaw Rooj Sib Tham yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Future Tribes Kev Tsim Qauv Chaw Rooj Sib Tham xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Future Tribes Kev Tsim Qauv Chaw Rooj Sib Tham ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Centrestage was a 4-day fashion event held at the Hong Kong Convention and Exhibition Centre. With 240 contemporary fashion brands housed within a 9000m2 space, the event organizer wanted to create an eye-catching theme to elevate the show ambience and reflect its core mission of finding new fashion talent. Three areas were provided: the entrance concourse then inside the exhibition hall central display and catwalk area. Besides this task, the onsite set-up time was limited to only 3 days.
Qhov Loj & Ntim: The 1000m2 entrance concourse space had four 3m high x 2.5m wide freestanding holographic fan displays, colourful super graphics vinyl walls and carpets and a 5m (w) x 3m (h) LED screen completed the entry. Inside the hall, a 185m2 central display with suspended moving triangle shaped LEDs hovered above mannequins on wooden LED plinths. A 2m dia. wide x 4m high 3D LED display unit sits centrally on the 210m2 catwalk arena. The 4m high catwalk backdrop is finished with mirror on plywood backing.
Cov Ntsiab Lus: Centrestage, Hong Kong, Fashion, Future Tribes, Exhibition, HKTDC, Organiser, Fair, Culture, Catwalk
Thev Naus Laus Zis Tsim Khoom: Due to the tight 3-day set up, all the design formats were prefabricated off site and reassembled onsite. All the walls were made from reusable aluminium structural frames covered with stretched vinyl graphics, mesh, polycarbonate sheets and mirror finish. Audio and visual equipment, LED screens, mechanical moving technology with triangulated shaped lights, free standing holo fan and 3D holograph LEDs were hired. Biodegradable carpets and LED to mimic neon lights were also applied.
Kev Sib Tw Tsim Qauv: The challenging for the creative research was defining a design language to position a fresh contemporary feel for this show. By discovering and examining the roots of many different human cultures helped us to define a new look. For example, taking influence from Viking runes, ancient hieroglyphics, tattoos and mixing these to create a new design language and typography. Our purpose was to uplift and differentiate the image of Centrestage from other fashion trade shows in the region.
Kev Tshawb Fawb: The concept Future Tribes stems from the mission of Centrestage to discover the most contemporary fashion talents in Asia. Echoing the shows pioneering spirit, our team research envisaged a new future look by learning from the past. We researched into various cultural origins, symbolisms, runes, belief system and aesthetic details mixed with technology to create a new visual identity and reality for the show. Our design was aimed to create a radical and fearless future in fashion for a new generation.
Kev Txhawb Siab: The concept Future Tribe was inspired from Centrestage main mission to be a platform for discovering the latest upcoming fashion brands and talents in Asia under one roof. From this, a narrative was developed about future tribalism by mixing new and traditional cultural roots, symbolism, belief systems and new technology to create a radical and contemporary visual to uplift the event organiser’s space. These include the entry concourse, a central display and a catwalk space.
Lub Sij Hawm Ua Hauj Lwm: The project duration was 3 months from initial briefing to onsite completion. It was launched on the 4th of September 2019 and ran for 4 days. Limited to only 3 days for the onsite set up. Centrestage was located at the Hong Kong Convention and Exhibition Centre in Wan Chai, Hong Kong.
Txheej Txheem Ua Hauj Lwm: The first impression of Future Tribes concept starts at the entry concourse with 4 holo fan display units emitting images of random typography and symbolisms. Leading pass a large LED screens and a series of 3m high graphic panels. Inside the hall central display, a suspended motorized triangulated LED shapes hovered above the central display. Followed by an open catwalk space with a 3D holograph LEDs display unit, emitting messages or pulsating titles of upcoming fashion shows.
Cov Patent: Copyrights belong to Hong Kong Trade Development Council, 2019
Cov Tswv Cuab Pab: Jason Cheung
Dury Chin
Eddie Chak
Stephen Wong
Wayne Wong
Phyllis Ng
Kev Qhuas Duab: Hong Kong Trade Development Council