Neon Nights Primary Function: Chaw Rau Cov Neeg Npaj Kev Muag Khoom los ntawm Hong Kong Trade Development Council

Qhov qauv tsim Neon Nights Primary Function: Chaw Rau Cov Neeg Npaj Kev Muag Khoom los ntawm Hong Kong Trade Development Council yog tus yeej muaj nqis heev ntawm qhov khoom plig 2021 A' Design Award Nyiaj hauv Pawg Sib Tw Tsim Kev Tshwm Sim thiab Kev Ua Koob Tsheej.

NyiajKev Tshwm Sim· 2021

Neon Nights Primary Function: Chaw Rau Cov Neeg Npaj Kev Muag Khoom

los ntawm Hong Kong Trade Development Council

Tus Neeg Siv: Hong Kong Trade Development Council

Tus Yeej A' Design Award Nyiaj hauv Pawg Kev Tshwm Sim

48,301

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #106406

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Neon Nights Primary Function: Chaw Rau Cov Neeg Npaj Kev Muag Khoom

Neon Nights yog ib qho kev tsim cej luam kev sib tw uas raug tsim los rau ib qho kev muag khoom hnav khaub ncaws hauv Hong Kong. Lub tswv yim muab cov xim hnav khaub ncaws niaj hnub no coj los sib xyaw nrog cov paib neon qub hauv txoj kev hauv Hong Kong. Peb thaj chaw raug tsim. Ib qho kev tsim tos txais sawv ntawm lub qhov rooj loj ntawm qhov chaw. Qhov chaw nkag mus rau hoob khoom nthuav qhia tau txais kev kho zoo ib yam. Hauv lub hoob, ib qho chaw ntau yam siv tau 300 metre² tuav cov kev qhia hnav khaub ncaws, cov rooj sab laj thiab cov kev sib ntsib tsis raug cai. Cov ncej hlau nrog cov qauv txiav, cov phiaj xim ci pom nrog teeb tom qab thiab cov paib style neon tsim tau qhov zoo nkauj muaj zog.

Qhov Lees Paub

Txog A' Design Award Nyiaj

Neon Nights Primary Function: Chaw Rau Cov Neeg Npaj Kev Muag Khoom yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Neon Nights Primary Function: Chaw Rau Cov Neeg Npaj Kev Muag Khoom xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Neon Nights Primary Function: Chaw Rau Cov Neeg Npaj Kev Muag Khoom yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: A thematic concept called Neon Nights was used to uplift the image of the 2019 HK Fashion Week from a sourcing fair into a marketing show. Three areas were provided, first a welcome installation at the venue main entrance, then the entry treatment of the exhibition hall. Lastly, inside of the hall a 300m2 multifunctional space dedicated for fashion shows, seminars and informal meetings activities to occurred was built.
Qhov Loj & Ntim: For the welcome installation (25m2 x 5m high) and main entry treatment, metal frames with die cut patterns and backlit 10mm thick opaque coloured twin wall sheets were used as backdrops. Along with LED signages, digital stickers biodegradable carpet and dressed mannequins complete the set. For the multifunctional space (300m2 x 5m high), the same materials and finishes for the first 2 installations were used. The main stage backdrop contained a (2m x 3.5m) LED screen.
Cov Ntsiab Lus: Trade Fair, Hong Kong, Neon Nights, Signboards, Installation, Fashion, Exhibition, HKTDC, Show
Thev Naus Laus Zis Tsim Khoom: All 3 areas, the welcome installation, the hall main entry and multifunctional space were made with metal frames with die cut patterns and backlit 10mm thick opaque coloured twin wall sheets. Neon signages made from LED light strip, digital stickers, biodegradable carpet and dressed mannequins complete the set. Inside the hall, a 300m2 multifunctional area, a 2.5m x 5m LED screen with 2 three-tiered wooden seating modules with fabric cushions were added.
Kev Sib Tw Tsim Qauv: The most challenging part was finding a design concept that could transform the perception of this annual fashion trade fair into a marketing show. After being inspired by the uniqueness of Hong Kong street signboards and vintage shop fronts, a core concept began to develop. With a low budget and short onsite move in period of 3 days, a simple, refreshing and effective approach was required to make the organiser’s area different from previous designs.
Kev Tshawb Fawb: Working with the latest fashion trends forecast company, we developed a new concept by depicting elements of Hong Kong famous night time neon signboards that are still visible in old parts of the city. A modernised version was created with the prescribed fashion industry forecast colours. With a limited budget, a simple and vibrant solution was offered to uplift the image of this trade fair. Henceforth, the design concept of Neon Nights came to life.
Kev Txhawb Siab: The Neon Nights concept was inspired by Hong Kong renowned neon signboards. A modernistic interpretation was used to uplift the fair’s image. Adding to this, the latest colours trends of the fashion industry had to be integrated into our design. Bespoke metal frames with die cut patterns reminiscent of vintage shop fronts of Hong Kong interlaced with opaque colored panels and faux neon signs was used to produce a cool and vibrant aesthetic effect.
Lub Sij Hawm Ua Hauj Lwm: The project duration was 3 months from initial briefing to onsite completion. It was located at the Hong Kong Convention and Exhibition Centre in Wan Chai Hong Kong and the event ran for 4 days starting from the 8th - 11th of July 2019.
Txheej Txheem Ua Hauj Lwm: The flow was important, and both the welcome installation and entry treatment was created to visually heighten the visitors first impression of the Neon Night concept. Once inside the hall, the attendees can easily locate and recognise the central multi functional space as it carries through the concept theme. The design work was a transformative contribution in uplifting the overall image of this fashion trade fair.
Cov Patent: Copyrights belong to Hong Kong Trade Development Council, 2019
Cov Tswv Cuab Pab: Jason Cheung
Dury Chin
Eddie Chak
KK Cheung
Cherry Chan
Elite Wong
Kev Qhuas Duab: Hong Kong Trade Development Council