Grundig Heinzelmann Limited Edition Zaj Yeeb Yaj Kiab Animation Tshaj Tawm los ntawm Digital Panorama

Qhov qauv tsim Grundig Heinzelmann Limited Edition Zaj Yeeb Yaj Kiab Animation Tshaj Tawm los ntawm Digital Panorama yog tus yeej muaj nqis heev ntawm qhov khoom plig 2021 A' Design Award Platinum hauv Pawg Sib Tw Tsim Yeeb Yaj Kiab, Vis Dis Aus thiab Duab Txav.

PlatinumYeeb Yaj Kiab· 2021

Grundig Heinzelmann Limited Edition Zaj Yeeb Yaj Kiab Animation Tshaj Tawm

los ntawm Digital Panorama

Tus Neeg Siv: Digital Panorama

Tus Yeej A' Design Award Platinum hauv Pawg Yeeb Yaj Kiab

252,882

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #118526

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Grundig Heinzelmann Limited Edition Zaj Yeeb Yaj Kiab Animation Tshaj Tawm

Grundig Heinzelmann Limited Edition yog ib zaj yeeb yaj kiab animation tshaj tawm uas tsim los rau ib lub xov tooj cua uas tau txais kev tshoov siab los ntawm ib qho kev tsim qauv keeb kwm. Lub xov tooj cua Heinzelmann tau nthuav tawm thawj zaug xyoo 1946 ua ib lub xov tooj cua thawv ntoo uas tsim tsis siv cov hlab tubes. Zaj yeeb yaj kiab no txhais dua qhov keeb kwm no los ntawm ib lub ntiaj teb ntawm ntoo thiab hlau txhuam kom sib haum xeeb. Txhua yam khoom tau raug tsim qauv thiab ua kom txav tau hauv qhov chaw peb-fab (three-dimensional) siv computer graphics. Zaj yeeb yaj kiab no ntev rau caum feeb hauv qhov pom tseeb siab tag nrho (full high definition) thiab xaus rau hauv ib chav uas muaj huab cua qub qub tab sis niaj hnub nyoog.

Qhov Lees Paub

Txog A' Design Award Platinum

Grundig Heinzelmann Limited Edition Zaj Yeeb Yaj Kiab Animation Tshaj Tawm yog tus yeej ntawm A' Design Award Platinum, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim zoo kawg nkaus, zoo nkauj thiab ci ntsa iab tiag tiag. Cov neeg yeej Platinum yog cov khoom xav tsis thoob ntawm kev tsim, yog cov pov thawj ntawm qhov kawg ntawm kev txawj tsim ntawm tib neeg, thiab qhia txog kev tshaj lij uas tsis muaj leej twg piv tau thiab kev txawj ntse ntawm cov kws tsim qauv. Cov qauv tsim no xav tias yuav yog cov haujlwm muaj koob npe tshaj plaws uas txiav txim lub caij nyoog txoj kev zoo nkauj, pab rau zej zog txoj kev noj qab haus huv thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Grundig Heinzelmann Limited Edition Zaj Yeeb Yaj Kiab Animation Tshaj Tawm qhia txog qib zoo tshaj plaws thiab tsis muaj kev xyem xyav ua rau lub ntiaj teb zoo dua nrog nws cov yam ntxwv muaj txiaj ntsig thiab muaj nqi. Grundig Heinzelmann Limited Edition Zaj Yeeb Yaj Kiab Animation Tshaj Tawm yog ib qho haujlwm uas yeej A' Design Award Platinum, uas txhawb kev xav, tshoov siab, ua rau zoo siab thiab ua rau muaj kev xyiv fab loj.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Grundig Intermedia roots lie in the traditional German company Grundig, which was founded in 1945 and achieved world fame with its radios and televisions. After the Second World War Germany was in ruins and so were most radios but new production was tightly controlled by the allies. Radio dealer Max Grundig saw an opportunity and built Heinzelmann, a Grundig radio without tubes that was not officially a radio. And this was the same legendary design that was brought to life today.
Qhov Loj & Ntim: 1920 1080 Full HD Duration 60 seconds Frame Rate 25Fps
Cov Ntsiab Lus: Grundig, Heinzelmann, Radio, Animation, Digital Panorama
Thev Naus Laus Zis Tsim Khoom: %100 CGI animation. All elements were modelled in 3d space and animated in Maxon’s Cinema 4D software. Compositing was made in Adobe After Effects.
Kev Sib Tw Tsim Qauv: The main objective was to support Grundig’s motto, Embracing change is good if you remain true to yourself in a convincing plus entertaining way. The world of this product had to be mysterious and simple. The main elements of the animation were the wooden and brushed metallic materials that was used to build the classic design. They had to look real to convince the audience. Combining all these with a dramatic music in harmony, was the main challenge. The room we saw at the ending, had to reflect a feeling for a timeless, retro looking but modern life ambiance. We believe that we could achieve this.
Kev Tshawb Fawb: Sales reports and benchmarks were examined to filter the most known designs of radios. We came across the fact that Grundig Heinzelmann is very well known product since 1946. Our client briefed us about the history of this product and we leveled this up. The animation was planned to be aired on social media such as Grundig’s Youtube channel and retail stores in all around Europe. The store visitors were subjected to a questionairre to measure the effectiveness of the film.
Kev Txhawb Siab: Grundig introduced its legendary Heinzelmann product in 1946. It was designed as a wooden box tubeless radio. This wooden design inspired us and we built the way over the wood idea. We dreamed a world of wood and metal in harmony without loosing the roots of Grundig brand.
Lub Sij Hawm Ua Hauj Lwm: Our first presentation of the idea to the client was in the first week of December 2020. Production started within a week. We finished and delivered the final film at the end of December 2020.
Txheej Txheem Ua Hauj Lwm: This is a CG Animation video. Planned to be played on social media platforms such as Youtube, Vimeo, Facebook, Instagram and Grundig’s web site.
Cov Patent: Copyrights belong to Arcelik A.S, 2019
Cov Tswv Cuab Pab: Client - Arcelik Global Content Studio
Agency - Digital Panorama
Creative – Emre GOREN
3D Supervisor - Emre GOREN
3D Artist - Emre GOREN
3D Modeling - Teberdar GURBEY
3D Modeling - Emre GOREN
Sound Mix – Emre GOREN
Account Manager (Agency) - Pinar DINCER
Account Specialist (Agency) - Gozde MENTESE
Account Director (Agency) - Sevilay KOP
IT (Agency) - Kaan METEER
Executive Producer (Client) - Tayfun UGUZLUOGLU
Executive Producer (Client) - Gorkem GOR
Kev Qhuas Duab: Video Credits: Emre GOREN