The Book That Grew Phau Ntawv Qhia Txog Kev Yug Tsiaj Noj Zaub los ntawm Fabiano Dalmacio

Qhov qauv tsim The Book That Grew Phau Ntawv Qhia Txog Kev Yug Tsiaj Noj Zaub los ntawm Fabiano Dalmacio yog tus yeej muaj nqis heev ntawm qhov khoom plig 2021 A' Design Award Platinum hauv Pawg Sib Tw Kev Kos Duab Zoo thiab Kev Teeb Tsa Duab Kos.

PlatinumKev Kos Duab Zoo· 2021

The Book That Grew Phau Ntawv Qhia Txog Kev Yug Tsiaj Noj Zaub

los ntawm Fabiano Dalmacio

Tus Neeg Siv: Rothco, part of Accenture Interactive

Tus Yeej A' Design Award Platinum hauv Pawg Kev Kos Duab Zoo

322,102

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #122969

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog The Book That Grew Phau Ntawv Qhia Txog Kev Yug Tsiaj Noj Zaub

Phau Ntawv Uas Loj Hlob (The Book That Grew) yog ib phau ntawv qhia txog kev yug tsiaj noj zaub uas ua rau cov neeg ua liaj ua teb nyob rau tebchaws Ireland. Phau ntawv no muaj kaum zaj kev qhia thiab kaum yam tswvyim siv tau uas npaj los pab txhim kho kev ruaj ntseg mus ntev thiab kev tau nyiaj ntau ntxiv. Kaum kauj ruam no coj cov neeg ua liaj ua teb mus rau kev sib hlov tsiaj noj zaub kaum zaug hauv ib xyoos thiab tau zaub kaum tuj (tons) rau ib hectare. Txhua nplooj ntawv, txhua lo lus thiab txhua daim duab qhia tau raug tsim los ntawm cov cag zaub uas tseem ciaj sia, uas raug coj kev raws cov kwj mus rau lub sijhawm loj hlob ntev li ob peb lub lis piam. Cov txheej txheem ua liaj ua teb uas nyuaj to taub raug piav qhia los ntawm cov cim tshwj xeeb, thiab muaj ib nplooj ntawv nthuav tawm uas muaj tus yuam sij piav txog cov cim ntawd.

Qhov Lees Paub

Txog A' Design Award Platinum

The Book That Grew Phau Ntawv Qhia Txog Kev Yug Tsiaj Noj Zaub yog tus yeej ntawm A' Design Award Platinum, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim zoo kawg nkaus, zoo nkauj thiab ci ntsa iab tiag tiag. Cov neeg yeej Platinum yog cov khoom xav tsis thoob ntawm kev tsim, yog cov pov thawj ntawm qhov kawg ntawm kev txawj tsim ntawm tib neeg, thiab qhia txog kev tshaj lij uas tsis muaj leej twg piv tau thiab kev txawj ntse ntawm cov kws tsim qauv. Cov qauv tsim no xav tias yuav yog cov haujlwm muaj koob npe tshaj plaws uas txiav txim lub caij nyoog txoj kev zoo nkauj, pab rau zej zog txoj kev noj qab haus huv thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. The Book That Grew Phau Ntawv Qhia Txog Kev Yug Tsiaj Noj Zaub qhia txog qib zoo tshaj plaws thiab tsis muaj kev xyem xyav ua rau lub ntiaj teb zoo dua nrog nws cov yam ntxwv muaj txiaj ntsig thiab muaj nqi. The Book That Grew Phau Ntawv Qhia Txog Kev Yug Tsiaj Noj Zaub yog ib qho haujlwm uas yeej A' Design Award Platinum, uas txhawb kev xav, tshoov siab, ua rau zoo siab thiab ua rau muaj kev xyiv fab loj.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: This one-of-a-kind book contains 10 tangible lessons and 10 pieces of practical advice designed to help maximize sustainability and increase profitability. These 10 steps enable farmers to achieve a 'perfect' 10 rotations of grass grazing per year, and produce 10 tons of grass per hectare - a truly powerful number that will massively improve the sustainability of even the most efficient farm.
Qhov Loj & Ntim: Book closed: A3 - 29.7 x 42cm
Book open: A2 - 59.4 x 42cm
Cov Ntsiab Lus: book, design, Ireland, grass, farming, bank
Thev Naus Laus Zis Tsim Khoom: We used grass to grow a book. This is a genuine world first - with each page, each word, and each diagram shaped by real grass roots as they grew. Manipulated by a unique fusion of gardening and meticulous craft, the 'printing process' was fulfilled by nature itself - shaping the grass roots into legible symbols over a growth period of several weeks.
Kev Sib Tw Tsim Qauv: This is a book that has completely come from grass itself. Designing for a root-based 'printing process' presented many challenges unique to this project. Every element from words to symbols to borders had to be inter-connected by channels for the roots to navigate. Complex farming processes were compressed into a bite-sized visual language of bespoke symbols, with the design of each individual glyph informed by the action or process it represented. A unique fold-out page allowed the reader quickly reference the symbol key while reading.
Kev Tshawb Fawb: The first step was to analyse the latest government reports and agricultural studies to identify the key areas of inefficiency in farming. Using the latest research and data on sustainability we isolated the 10 most effective methods of reducing emissions relevant to our target audience of Irish farmers. The application of each step was assigned a specific percentage of carbon savings, giving clear targets for farmers to reach, and a clear result that would translate into profitability through reaching these targets.
Kev Txhawb Siab: The roots of Ireland's economy are in agriculture, but if farming is to survive, it must become more sustainable. AIB, Ireland's largest bank for farmers, in partnership with Teagasc - the Irish Agriculture and Food Development Authority - wanted to enable farmers to maximize sustainability, by changing how they see our greatest resource: grass.
Lub Sij Hawm Ua Hauj Lwm: From October 2018 to May 2019, in Dublin and Amsterdam.
Txheej Txheem Ua Hauj Lwm: Not only does this book lay out a practical plan of action, it symbolises the power of our natural resources. When grass is managed correctly, it can work wonders.
Cov Tswv Cuab Pab: Agency: Rothco, part of Accenture Interactive
Client: AIB
Executive Creative Director: Alan Kelly
Creative Director: Ray Swan
Art Director: Fabiano Dalmácio
Copywriter: Rob Maguire
Design Director: Shane O'Riordan
Designer: Diogo Dias
Business Director: Jimi McGrath
Account Director: Alan McQuaid
Project Manager: Irene Sharkey
Executive Producer: Alan Byrnes
Artist: Diana Scherer
Book Designer: Jamie Murphy
Publisher: The Salvage Press
Kev Qhuas Duab: Photographer: Diana Scherer
Filmmaker: Jake Viramontez