Spot On Kev Sib Tham Sib Lub Teeb Installation los ntawm Responsive Spaces and Michael Holzer

Qhov qauv tsim Spot On Kev Sib Tham Sib Lub Teeb Installation los ntawm Responsive Spaces and Michael Holzer yog tus yeej muaj nqis heev ntawm qhov khoom plig 2023 A' Design Award Kub hauv Pawg Sib Tw Tsim Kev Teeb Tsa.

KubKev Teeb Tsa· 2023

Spot On Kev Sib Tham Sib Lub Teeb Installation

los ntawm Responsive Spaces and Michael Holzer

Tus Neeg Siv: Creative Region / City of Linz

Tus Yeej A' Design Award Kub hauv Pawg Kev Teeb Tsa

540,171

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #144465

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Spot On Kev Sib Tham Sib Lub Teeb Installation

Lub qhov rais khoob khoob yog tho txawv. Tshwj xeeb tshaj yog vim Covid-19 kis thoob qhov rai qhov rais qhib qhov rais tseem ceeb dua rau lub nroog Linz. Tab sis tshwj xeeb tshaj yog, nyob rau hauv cov chaw zoo thoob plaws hauv lub nroog cov, cov chaw no kuj yog cov chaw nthuav qhia tsis tau siv uas tuaj yeem siv tau zoo nyob rau lub sijhawm no. Yog li no qhov tshwj xeeb khw qhov rais installation thiab lub tswv yim ntawm "Spot On"; qab nws tau tsim. Kev sib tham sib teeb pom kev zoo tig lub qhov rais khoob rau hauv kev sib koom tes thiab kos duab zoo nkauj, thaum tseem muab cov lag luam hauv zos muaj txiaj ntsig ib ntus. Peb. Kev hlub. Linz.

Qhov Lees Paub

Txog A' Design Award Kub

Spot On Kev Sib Tham Sib Lub Teeb Installation yog tus yeej ntawm A' Design Award Kub, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim qib ib, zoo kawg nkaus thiab tshwj xeeb. Cov neeg yeej Kub yog cov khoom tsim tshiab heev, pom deb heev thiab ci ntsa iab uas qhia txog kev txawj ntse, kev txawj thiab lub zog ntawm cov kws tsim qauv. Spot On Kev Sib Tham Sib Lub Teeb Installation xav tias yuav yog ib qho kev tsim uas tau txais kev qhuas ntau, tsim kev nyiam tshiab thiab loj uas ua rau muaj nqi tsis tau muaj dua. Cov qauv tsim yeej A' Design Award Kub no yog ib qho haujlwm zoo kawg nkaus thiab muaj kev hwm uas pab tau ntau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Spot On Kev Sib Tham Sib Lub Teeb Installation ua rau muaj kev xav tau heev, txhawb kev mob siab, txhawb kev tsim tshiab thiab ua rau peb xav tsis thoob.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Empty shop windows are boring. But especially in good locations, they are also unused presentation areas that can be put to good use in the meantime. For example, to offer local businesses a valuable temporary stage. Best of all in the form of this interactive shop window installation. Due to the Covid-19 pandemic additional empty shop windows happened to pop up in our hometown Linz. Therefore, in the summer of 2021, the concept of 'Spot On' was born.
Qhov Loj & Ntim: The whole installation has a size-flexible setup. The initial installation was 4 meters in width, 2 meters in height and 1.2 meters in depth.
Cov Ntsiab Lus: interactive installation, light installation, mobile interface, shop window, art installation, digital installation
Thev Naus Laus Zis Tsim Khoom: The whole installation consists of a easy to setup and remove wooden frame to which 24 DMX-controllable LED tubes with single RGB Pixel control are mounted.
The mobile website that lets everybody interact with the light installation has a MQTT based backend that is parked in the cloud, so every bypasser can reach it with his or her smartphone.
The light installation itself is also connected to the internet via a SIM card and mobile internet to receive commands from all users that a surfing the mobile website.
Kev Sib Tw Tsim Qauv: It was the goal to positively utilise ugly (because empty) shopwindows in the inner areas of Linz. We needed a flexible hardware setup to adapt to different measurements of shopwindows as well as add extra value to argue funding. Therefore we integrated the presentation of local businesses which were also hit hard by the COVID-19 pandemic. To engage with bypassers we offered them a mobile interface that let them easily take creative control of the light installation and display short messages.
Kev Tshawb Fawb: As a studio for interactive brand experiences we were able to apply our learnings from other projects in the B2B field to this public space installation. The overall creative process to design the setup, the light effects as well as the possibilities of interaction was done within the creative team of the project. This process benefitted from our interdisciplinary team setup and approach.
Kev Txhawb Siab: The heart of the installation was a voluminous arrangement of controllable LED lights. When viewers were 'on spot', they could design individual messages using their smartphones and send them directly to the system. A jury regularly selected new young companies and startups from among all the applicants, for whom this consequently meant to be in the spotlight in the shop windows.

WE. LOVE. LINZ.
Lub Sij Hawm Ua Hauj Lwm: Since August 2021 in Linz
Txheej Txheem Ua Hauj Lwm: As soon as one stands on a marked point in front of the shop window, the complex arrangement of lamps and light unravel for the viewer and an interactive ticker become legible. Via QR code and smartphone, own messages and crazy light effects can be controlled in the shop window.
Cov Tswv Cuab Pab: Creative Lead: Markus Pargfrieder
Design Lead: Michael Holzer
Projectmanager: Nazila Shamsizadeh
Development: Katharina Mayrhofer
Development: Martin Zeplichal
Development: Julian Reil
Web-Development & -Design: Andrea Maderthaner
Kev Qhuas Duab: Photo Credits: Responsive Spaces
Video Credits: Eyup Kus