Dedao Focus7 Tshuab Nyeem Ntawv Hluav Taws Xob los ntawm William Volcoff and Yawei Zhang

Qhov qauv tsim Dedao Focus7 Tshuab Nyeem Ntawv Hluav Taws Xob los ntawm William Volcoff and Yawei Zhang yog tus yeej muaj nqis heev ntawm qhov khoom plig 2023 A' Design Award Tooj hauv Pawg Sib Tw Tsim Khoom Siv Hluav Taws Xob.

ToojKhoom Siv Hluav Taws Xob· 2023

Dedao Focus7 Tshuab Nyeem Ntawv Hluav Taws Xob

los ntawm William Volcoff and Yawei Zhang

Tus Neeg Siv: Dedao (Tianjin) Culture & Communication Co., Ltd.

Tus Yeej A' Design Award Tooj hauv Pawg Khoom Siv Hluav Taws Xob

62,758

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #145505

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Dedao Focus7 Tshuab Nyeem Ntawv Hluav Taws Xob

Dedao Focus7 yog ib lub eReader tsim los rau cov neeg nyeem ntawv uas nyiam kev xav tau ntawm phau ntawv luam tseg. Lub thav ua los ntawm cov hlau aluminium alloy uas siv txoj kev CNC machining tsim los, thiab lub npoo anodized tiv thaiv kev nplooj, hnav qub thiab txhuas. Tus qauv ua kom nco txog ib phab ntawv uas tau muab dua nrho, ib qho kev qhia uas siv los tso kev nyeem so. Lub screen 7-inch E Ink muaj iav tiv thaiv duab teeb thiab qhov npoo tiv thaiv tes cim. Qhov hnyav 210 gram zoo ib yam li phau ntawv me hnav hauv hnab, thiab lub qauv sib npaug txo kev mob caj npab. Cov thawv ntim tsis siv cov xim, tsis siv plastic thiab ua los ntawm cov ntawv uas yaj tau.

Qhov Lees Paub

Txog A' Design Award Tooj

Dedao Focus7 Tshuab Nyeem Ntawv Hluav Taws Xob yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Dedao Focus7 Tshuab Nyeem Ntawv Hluav Taws Xob xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Dedao Focus7 Tshuab Nyeem Ntawv Hluav Taws Xob ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Focus 7 eReader aims at book enthusiasts seeking meaningful aesthetics in their products.
Focus 7 eReader reconnects you with the pleasure of holding a paper book. Subtle elements in the design symbolize this connection and leverage the overall reading experience.
Qhov Loj & Ntim: Screen: E Ink with 300 ppi / Antigloss TP glass top + anti finger print coating,
Specs: USB Type-C / Quad Cortex-A55 at 1.8GHz / Android 11 / 2GB RAM + 64GB ROM
eReader Weight: 210 grams
eReader size: 159*140.7*10 mm
Packaging size: 16.5 x 18.5 x 3 cm
10 weeks battery on sleeping mode.
3.5 days battery on full use.
2 weeks battery with 1h use per day.
Cov Ntsiab Lus: ereader, tablet, book, eInk, CNC, aluminium,
Thev Naus Laus Zis Tsim Khoom: The whole frame is made of aluminium alloy using CNC processing. The anodized surface is anti-slippery, wear and corrosion resistant. The fully integrated structure places the centre of gravity inclined to the hand-held side, greatly reducing the wrist pain of long-term use.
The 7-inch screen -mimicking pocket-book size- is ideal for students, office workers and regular readers. It boasts a double coating to prevent fingerprint residue and reduce environmental reflection. The ultra-thin glass backboard is anti-slippery, durable and provides similar tactile feedback as paper.
The entire ink-free and plastic-free packaging is made of degradable pulp grouting process. It is environmentally friendly, and degradable. The eReader weighs like a pocket book (210grm) to enhance further the reading experience.
Kev Sib Tw Tsim Qauv: Our key creative challenge was to differentiate our design without losing on the ergonomics. eReader are usually very sleek and minimalist in their design language. We didn't want to add decorative elements yet we wanted to add elements to visually connect to the universe of books. Traditional books have a tactile sensuality when flipping through pages, these lines created by each pages are our common memories framing the entire reading experience. We kept these lines to give extra tactile feedback to Dedao readers.
Kev Tshawb Fawb: Our research process was rather traditional and down-to-earth to match our client's basic understanding of design. Pushing too much innovation would have scared off their marketing team and alienated their engineers against our design intentions. We worked closely with their production team to solve any potential production issues.
The Covid19 situation in China didn't really help us to meet face-to-face and set-up well organized interviews with group users. We had to change plans due to the massive lock down in Shanghai. We organized online questionnaires through Dedao massive online network to target 3 millions of their users and get some key insights regarding daily usage, key issues with current tablets and key advantages of competitors. To get useful insights, we decided to reach out to people using e-reader from competitors as well as users of Dedao tablets. It was very obvious to see the differences between users and where their needs matched.
Kev Txhawb Siab: Folding a page or the whole book is one of the most usual gesture we do while pausing our reading. The shape of a folding book represents this on-going process put on hold. It is also an invitation to restart the reading, a visual trigger to bring us back to a different world.
Lub Sij Hawm Ua Hauj Lwm: The project started in November 2021 in Shanghai and finished in April 2021 in Shenzhen after final confirmation with all production sites and suppliers. The eReader is going to be launch this October 2022 in China during Dedao annual conference and will be available from November 2022.
Txheej Txheem Ua Hauj Lwm: On/Off button to start. Full touch screen to navigate the various menus and settings. Screen back light could be changed to adjust night reading situation.
Cov Patent: Patent Pending. Patent No 202230506231.5. Dedao (Tianjin) Culture & Education Co., Ltd.
Cov Tswv Cuab Pab: William Volcoff, Yawei Zhang, Shuangtian Lu, Bastien Henry, Yiming Zhou, Xiaosong Wu, Xilun Cao