Movie Boxed Kev Tshaj Tawm Khoosneesteev los ntawm Shaoyang Chen

Qhov qauv tsim Movie Boxed Kev Tshaj Tawm Khoosneesteev los ntawm Shaoyang Chen yog tus yeej muaj nqis heev ntawm qhov khoom plig 2023 A' Design Award Tooj hauv Pawg Sib Tw Tsim Kev Tshaj Tawm, Kev Lag Luam thiab Kev Sib Txuas Lus.

ToojKev Tshaj Tawm· 2023

Movie Boxed Kev Tshaj Tawm Khoosneesteev

los ntawm Shaoyang Chen

Tus Neeg Siv: AyDaDa

Tus Yeej A' Design Award Tooj hauv Pawg Kev Tshaj Tawm

32,739

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #146280

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Movie Boxed Kev Tshaj Tawm Khoosneesteev

Movie Boxed yog ib qho kev tshaj tawm khoosneesteev tsim los rau kev qhib tshiab ntawm zaj yeeb yaj kiab Boxed. Qhov kev tshaj tawm no coj lub ntsiab lus piv txog lub thawv los ntawm txhua qhov kev siv. Cov ntawv qhia npe pib, cov ntawv qhia npe kawg, ib daim ntawv tshaj tawm, ib daim pib, ib daim ntawv pass rau xov xwm, ib txoj siv tes thiab ib daim ntawv tshaj tawm ntawm chaw nres tsheb npav ua raws li ib lub tswv yim. Cov ntawv sau muab tso rau hauv cov duab thawv nruj, suav nrog cov cim sau lus. Ib hom ntawv keeb kwm nruj thiab hnyav ua kom haum nrog cov xim qub qub ntawm zaj yeeb yaj kiab. Cov siv tes uas zoo li tej kauj tes muab rau cov neeg tuaj saib ntawm qhov chaw nkag mus rau hauv chav saib yeeb yaj kiab.

Qhov Lees Paub

Txog A' Design Award Tooj

Movie Boxed Kev Tshaj Tawm Khoosneesteev yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Movie Boxed Kev Tshaj Tawm Khoosneesteev xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Movie Boxed Kev Tshaj Tawm Khoosneesteev ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: In this campaign, we aim to bring an immersive experience to the audience at the premiere of the movie Boxed, written and directed by Alam Virk. As we follow the main character, Andy Whiteman, we are forced to confront the reality that we too are often fed with modern culture and trapped in a vacuum of superficial living. Through various mediums, including posters and wristbands with curated copywriting, we seek to reinforce the movie's theme and deepen the audience's understanding of the void state of being portrayed on the screen.
Qhov Loj & Ntim: 27 x 40 inch Poster, 14 seconds of Title Sequence, 8 seconds of Ending Credits, 6 seconds of Bus Stop Motion Poster, 1 Wristband, 1 Ticket,
Cov Ntsiab Lus: Branding, Campaign, Graphic Design
Thev Naus Laus Zis Tsim Khoom: VFX for Title Sequence and End Credits, Poster, Ticket, Press Pass, Wristband, and Motion Graphics for the Trailer and Bus Stop Advertisement
Kev Sib Tw Tsim Qauv: We are faced with the challenge of how to intrigue the audience without telling the full story of the movie.
Kev Tshawb Fawb: For the typeface choice, since the movie color plate is quite vintage and the plot is suffocating, I chose a condensed, thick and historical typeface that fits the movie's story.

This campaign also tries to carry the box metaphor throughout. As for the ending credits, most typography layouts are rigid box shapes, including punctuation marks, to emphasize the box concept. Wristbands look similar to handcuffs. And from an architectural standpoint, the screening room is a box made of concrete. To leave more impression on the audience, we also distribute wristbands that say" boxed, aren't we" as they enter the screening room.
Kev Txhawb Siab: All applications are reinforcement of the idea of being boxed. For the opening title, the main character rips off the film title. For the ending credits, to emphasize the box concept, most typography layouts are rigid box shapes, including punctuation marks. At the premiere night, the stuff pass is tagged with the slogan we are boxed as the punchline for the event. Waistbands that say boxed, aren't we are distributed as the audience enters the screening room.
Lub Sij Hawm Ua Hauj Lwm: This project started in August 2022 and finished in November 1, 2022 in New York, NY.
Txheej Txheem Ua Hauj Lwm: Considering this movie is the second film from an award-winning indie director, the whole campaign needs to be tailor-made. The logic of this campaign is to serve the story. Each application speaks to the scene in the movie and emphasizes the box metaphor.
Cov Patent: Copyrights belong to Alam Virk and Shaoyang Chen
Kev Qhuas Duab: Writer and Director / Alam Virk
Executive Producer / Guljar Singh
Produceder / JR Cardona
First Associate Director / Sarab Sahni
Second Associate Director / Vittoria Giacomini
Script Supervisor / Vittoria Giacomini
Production Designer / Ant Ma
Production Design Assistants / Erica Zhang & Shuquing Zhang & Laila Matuk
Director of Photography / Yuanhao Zhang
First Assistant Camera / Ananyaa Dave
Gaffer / Aman Tulsian
Key Grip / Kgositielle Maleka
Best Person / Justin Cambrelen
Production Sound / Trevor Misplay & Daniel DeGeorges
Coloris / Yuanhao Zhang & Sarab Sahni
Editor / Sarab Sahni & Alam Virk
Sound Synching / Reuben Rojak
Sound FX/ Design Sound Mixing & Music / Marlon Fraser
Make-up/Hair / Kelli Hauber