Ride on the Right Track Caij Raws Txoj Kev Ncaj los ntawm Tai Yuan Chiou and Chien Chun Feng

Qhov qauv tsim Ride on the Right Track Caij Raws Txoj Kev Ncaj los ntawm Tai Yuan Chiou and Chien Chun Feng yog tus yeej muaj nqis heev ntawm qhov khoom plig 2023 A' Design Award Tooj hauv Pawg Sib Tw Tsim Kev Tshaj Tawm, Kev Lag Luam thiab Kev Sib Txuas Lus.

ToojKev Tshaj Tawm· 2023

Ride on the Right Track Caij Raws Txoj Kev Ncaj

los ntawm Tai Yuan Chiou and Chien Chun Feng

Tus Neeg Siv: Momentum Bikes

Tus Yeej A' Design Award Tooj hauv Pawg Kev Tshaj Tawm

34,302

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #149139

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Ride on the Right Track Caij Raws Txoj Kev Ncaj

Ride on the Right Track yog ib qho kev tshaj tawm ntawm social media tsim los rau ib lub tswv yim kauj lag luam kauj tsheb kauj los txhawb cov kev coj ua txhua hnub uas muaj txiaj ntsig ruaj khov rau ib puag ncig. Qhov kev tshaj tawm no siv cov duab kos ntawm xwm ceev keeb kwm, cov xim ntsuab, cov duab qauv txawv txav ntawm cov nroj tsuag, thiab cov lus sib raug zoo los ua kom qhov ruaj khov rau ib puag ncig yooj yim los txais yuav. Cov ntsiab lus muaj xws li cov ntaub ntawv qhia txog kev lom zem (infographic), cov story stickers rau Instagram thiab Facebook, ib qho kev tshaj tawm live stream, thiab ib qho social media filter. Kev txhawb siv tsheb thauj mus los uas zoo rau ib puag ncig thiab kev ua liaj ua teb hauv nroog tau raug txhawb los ntawm cov kev ua me me thiab yooj yim. Lub hom phiaj yog kom muaj kev cuam tshuam ua ke los ntawm cov kev xaiv txhua hnub.

Qhov Lees Paub

Txog A' Design Award Tooj

Ride on the Right Track Caij Raws Txoj Kev Ncaj yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Ride on the Right Track Caij Raws Txoj Kev Ncaj xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Ride on the Right Track Caij Raws Txoj Kev Ncaj ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Momentum is committed to empowering consumers to contribute to sustainability through education and practical tools. We aim to create a collective impact on the world by encouraging small actions that compound over time. Momentum uses organic shapes, green elements, and friendly messaging in its design and communication to make sustainability accessible and inviting. Building a more sustainable future, one pedal at a time.
Qhov Loj & Ntim: To engage our younger target audience, we have devised a multi-faceted campaign that includes infographic fun facts, Instagram/Facebook story stickers, a live stream event, and a filter to promote environmentally conscious actions.
Cov Ntsiab Lus: Social Media Campaign, Illustration Design, Eco-friendly, Green
Thev Naus Laus Zis Tsim Khoom: To capture the warm and inviting essence of spring and Earth Day, we have incorporated plant-inspired imagery and a green color palette into our design. We have opted for organic illustrations, friendly infographics, relatable storytelling, and attractive call-to-actions as our primary visual elements. These illustrations make the design more approachable and eye-catching and align with our environmentally friendly ethos.
Kev Sib Tw Tsim Qauv: We conducted A/B testing and found that graphics and illustrations led to a better response than scenario photos. We designed interactive and creative content that utilizes these elements to stimulate positive consumer engagement. The main visual elements of the campaign were activated across multiple social media formats, maintaining a user-friendly approach.
Kev Tshawb Fawb: We conducted extensive research to understand our audience and promote eco-friendly practices effectively. We developed a comprehensive understanding of the market by analyzing macro-trends, micro-trends, competitor outlooks, and consumer trends. We have also conducted several interviews and UX fieldwork to understand user insight. Our campaign content resonated with consumers by approaching sustainability in a more accessible and fun way.
Kev Txhawb Siab: After the pandemic, governments and corporations pledge to create a greener future as the world becomes more conscious of our impact on the planet. Momentum strives to make sustainability more accessible to its consumers, starting with small, simple steps toward an eco-friendly mindset. By changing the perceptions of how people live and sharing in their communities their environmental efforts, we can make a collective impact. When we let nature guide us, we are on the Right Track.
Lub Sij Hawm Ua Hauj Lwm: The project started in April and ended in May 2022 in North America and Europe.
Txheej Txheem Ua Hauj Lwm: Our campaign promoted green lifestyles through habit-building and daily actions. We partnered with Brooklyn Grange and hosted social media events promoting greener transportation methods and urban farming. We also created an Instagram/Facebook filter to encourage green actions. Our multi-faceted approach engaged everyone who wanted to participate on various platforms and inspired positive behavior change toward a sustainable future.
Cov Patent: Copyrights belong to Momentum Bike, 2023.
Cov Tswv Cuab Pab: CEO: Silvia Yu
Creative Director: Chris Chung
Senior Account Manager: Anew Yu Hsin Lin
Senior Strategists: Marco Negri, Lucas Willery
Senior Designers: Tai Yuan Chiou, Chien Chun Feng
Kev Qhuas Duab: Image Credits:
Primary Image: Model - Jared Chiou
Optional image 1: Model - Tina Feng, Jared Chiou, Stacey Yu
Optional image 2: Model - Stacey Yu
Optional image 3: Model - Jared Chiou
Optional image 4: Model - Tina Feng
Client: Giant Manufacturing Co. Ltd.
Agency: RedPeak