Nong Li Lub Ntim Npias los ntawm China Resources Snow Breweries

Qhov qauv tsim Nong Li Lub Ntim Npias los ntawm China Resources Snow Breweries yog tus yeej muaj nqis heev ntawm qhov khoom plig 2025 A' Design Award Platinum hauv Pawg Sib Tw Tsim Ntim Khoom.

PlatinumNtim Khoom· 2025

Nong Li Lub Ntim Npias

los ntawm China Resources Snow Breweries

Tus Neeg Siv: China Resources Snow Breweries

Tus Yeej A' Design Award Platinum hauv Pawg Ntim Khoom

7,685,193

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #163373

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Nong Li Lub Ntim Npias

Nong Li yog ib qho kev tsim lub ntim npias uas tau kev tshoov siab los ntawm Yangshao Culture ntawm Suav teb thaum ub. Lub raj mis npias tau tsim raws li lub Shuang Er Ni Yu, uas yog ib lub laujkaub av uas muaj duab ntses salamander thiab siv los ntim cawv nyob rau tiam neeg thaum ub ntawd. Txoj kev txawj ua laujkaub av dub tau muab sib xyaw nrog tus qauv iav ib txwm muaj, thiab cov xim tsaus tiv thaiv cov npias los ntawm qhov kaj thiab kev hloov ntawm qhov kub thiab txias. Cov duab geometric ntxiv qhov zoo nkauj rau qhov muag thiab pab kom tuav tau ruaj khov. Lub hau raj piav txog plaub kauj ruam ntawm txoj kev cai txhawb khob cawv Suav thaum ub: sim saj, muab pub, teb rov, thiab pauj rov qab.

Qhov Lees Paub

Txog A' Design Award Platinum

Nong Li Lub Ntim Npias yog tus yeej ntawm A' Design Award Platinum, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim zoo kawg nkaus, zoo nkauj thiab ci ntsa iab tiag tiag. Cov neeg yeej Platinum yog cov khoom xav tsis thoob ntawm kev tsim, yog cov pov thawj ntawm qhov kawg ntawm kev txawj tsim ntawm tib neeg, thiab qhia txog kev tshaj lij uas tsis muaj leej twg piv tau thiab kev txawj ntse ntawm cov kws tsim qauv. Cov qauv tsim no xav tias yuav yog cov haujlwm muaj koob npe tshaj plaws uas txiav txim lub caij nyoog txoj kev zoo nkauj, pab rau zej zog txoj kev noj qab haus huv thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Nong Li Lub Ntim Npias qhia txog qib zoo tshaj plaws thiab tsis muaj kev xyem xyav ua rau lub ntiaj teb zoo dua nrog nws cov yam ntxwv muaj txiaj ntsig thiab muaj nqi. Nong Li Lub Ntim Npias yog ib qho haujlwm uas yeej A' Design Award Platinum, uas txhawb kev xav, tshoov siab, ua rau zoo siab thiab ua rau muaj kev xyiv fab loj.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Nong Li epitomizes Chinese brewing culture, enchanting from brew to packaging. It combines a recipe from the Yangshao Culture and the ancient grain fermentation technique called Nie Zao, celebrating Chinese brewing tradition. The bottle is shaped after the Shuang Er Ni Yu (salamander fish) patterned pottery vessel iconic in the Yangshao Culture. The cap is adorned with the scenes of ancient Chinese drinking etiquette. Every detail reflects the reverence and inheritance of history and culture.
Qhov Loj & Ntim: product dimensions, 355 mm x 355 mm x 120 mm
Cov Ntsiab Lus: Beer packaging, Ancient grain fermentation, Yangshao culture, Chinese drinking etiquette, Integration of classical art
Thev Naus Laus Zis Tsim Khoom: The bottle is a blend of black pottery craftsmanship and traditional glass form, exuding a timeless allure as if suspending the ephemeral moment in perpetuity. Its dark hue protects the beer from light and temperature fluctuations, complemented by a meticulous seal to preserve the prime flavor over time.
Kev Sib Tw Tsim Qauv: The challenge was to distill the essence of Yangshao Culture into an accessible form, and stay attuned to modern aesthetics. To this end, this packaging integrates the silhouette of Neolithic painted pottery vessel, geometric patterns from the Yangshao Culture, and illustrations of a genteel toast ritual when hosting guests. These elements, presented in a vivid, intuitive manner, transform Nong Li into a piece of cultural art, enriching beer enjoyment with cultural value and aesthetic allure.
Kev Tshawb Fawb: By delving deep into the Yangshao Culture and Chinese liquor culture, this packaging design merges classical elements with modern aesthetics. This fusion giving birth to Nong Li, a product steeped in cultural depth and artistic charm. It celebrates the ancient brewing technique, while also embodying an innovative extension of contemporary drinking culture, seamlessly bridging the past with the present.
Kev Txhawb Siab: This packaging embodies the idea that Nong Li: Embracing Tradition and Elegance in Every Sip, aiming to promote Chinese liquor culture and drinking etiquette. The bottle deign draws on the culturally rich form and patterns of the Shuang Er Ni Yu (salamander fish) patterned pottery vessel, an iconic liquor container in the Yangshao Culture. The cap is illustrated with four steps of a genteel toast ritual in ancient China, highlighting the cultural depth and artistic value of Nong Li.
Lub Sij Hawm Ua Hauj Lwm: The design and development of Nong Li was completed in January, 2023. It was introduced the market in September of the same year.
Txheej Txheem Ua Hauj Lwm: The cap is adorned with the scenes of ancient Chinese drinking etiquette, illustrating four steps of a toast ritual: taste, offer, respond, and reciprocate. Each sip becomes a journey through this drinking tradition.
The geometric patterns on the bottle add an aesthetic appeal, and secure a grip free from slipping.
Presented in a gift box alongside the traditional Gu drinking vessels, Nong Li is steeped in the echoes of antiquity, perfect for gifting friends and family or treating guests.
Cov Tswv Cuab Pab: Qiguang Li, Celine Zhou, Yan Yang