Culture to Technology Identity Daim Duab Loj Lo Lus Tshaj Tawm los ntawm Lei Wang

Qhov qauv tsim Culture to Technology Identity Daim Duab Loj Lo Lus Tshaj Tawm los ntawm Lei Wang yog tus yeej muaj nqis heev ntawm qhov khoom plig 2025 A' Design Award Platinum hauv Pawg Sib Tw Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom.

PlatinumDuab Kos· 2025

Culture to Technology Identity Daim Duab Loj Lo Lus Tshaj Tawm

los ntawm Lei Wang

Tus Neeg Siv: Hefei High Tech Digital Technology Co., LTD.

Tus Yeej A' Design Award Platinum hauv Pawg Duab Kos

1,514,114

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #172335

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Culture to Technology Identity Daim Duab Loj Lo Lus Tshaj Tawm

Culture to Technology Identity yog ib daim duab loj lo lus tshaj tawm uas tsim los rau kev tso saib hauv cov thawv teeb ntawm cov chaw nres npav. Nyob rau sab saud, tus ntawv suav uas txhais tias Anhui raug puab los ntawm cov duab cim qub ntawm Huizhou tej vaj tse, uas ua rau nco txog cheeb tsam no li keeb kwm thiab kab lis kev cai. Tus ntawv ntawd maj mam hloov mus ua ib txoj kab hluav taws xob (circuit), thiab xaus rau plaub tus ntawv suav uas txhais tias Hefei High Tech. Daim duab no muaj qhov ntsuas 60 los ntawm 90 xees tis mev. Cov xim xiav uas maj mam hloov xim raug luam nrog kev luam xim tshwj xeeb tshooj (spot color overprinting), thiab cov kab hluav taws xob raug pleev nrog UV varnish rau tej qhov chaw (local UV varnish) kom tawm los ua ib qho tsawv siab.

Qhov Lees Paub

Txog A' Design Award Platinum

Culture to Technology Identity Daim Duab Loj Lo Lus Tshaj Tawm yog tus yeej ntawm A' Design Award Platinum, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim zoo kawg nkaus, zoo nkauj thiab ci ntsa iab tiag tiag. Cov neeg yeej Platinum yog cov khoom xav tsis thoob ntawm kev tsim, yog cov pov thawj ntawm qhov kawg ntawm kev txawj tsim ntawm tib neeg, thiab qhia txog kev tshaj lij uas tsis muaj leej twg piv tau thiab kev txawj ntse ntawm cov kws tsim qauv. Cov qauv tsim no xav tias yuav yog cov haujlwm muaj koob npe tshaj plaws uas txiav txim lub caij nyoog txoj kev zoo nkauj, pab rau zej zog txoj kev noj qab haus huv thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Culture to Technology Identity Daim Duab Loj Lo Lus Tshaj Tawm qhia txog qib zoo tshaj plaws thiab tsis muaj kev xyem xyav ua rau lub ntiaj teb zoo dua nrog nws cov yam ntxwv muaj txiaj ntsig thiab muaj nqi. Culture to Technology Identity Daim Duab Loj Lo Lus Tshaj Tawm yog ib qho haujlwm uas yeej A' Design Award Platinum, uas txhawb kev xav, tshoov siab, ua rau zoo siab thiab ua rau muaj kev xyiv fab loj.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: In the upper section, the Chinese character for Anhui is framed by the classic contours of Huizhou architecture, underlying the profound historical and cultural legacy. This character gradually transforms into a circuit, symbolizing technological advancement, culminating in the four Chinese characters for Hefei High Tech. This progression illustrates the shift from cultural imagery to technological representation, forming the visual centerpiece of the entire composition.
Qhov Loj & Ntim: 60X90cm
Cov Ntsiab Lus: Anhui, Hui Style Architecture, Traditional Culture, Hefei High Tech Zone, Technology, Innovation, History, Future, Convergence
Thev Naus Laus Zis Tsim Khoom: The design features high precision drawings at 300dpi. For the bus stop light box, the dimensions are set at 60×90cm, reserving a 3mm bleed and crease for die cutting. The gradient blues utilize spot color overprinting, while circuit lines are enhanced with UV local varnish to create a 3D effect. The production process rigorously ensures color calibration and alignment accuracy to fulfill the requirements for long-term outdoor display.
Kev Sib Tw Tsim Qauv: Creating a seamless transition between the traditional profiles of Huizhou architecture and modern circuit designs poses a significant challenge for designers. This requires a command in proportion, structural arrangement, and color application. The background features a gradient of blue tones, capturing the essence of Jiangnan, where Huizhou culture thrives, and symbolizing a forward looking perspective filled with endless possibilities in science and technology.
Kev Tshawb Fawb: In recent years, Anhui has leveraged scientific and technological innovation to drive new quality productivity, achieving remarkable results in sectors such as NEVs, intelligent manufacturing, quantum information, and green energy. This focus on innovation has established science and technology as a new hallmark for Anhui. The Hefei High Tech Zone stands at the forefront of this wave of technological advancement in the region.
Kev Txhawb Siab: The advancement of the Hefei High Tech Zone, which facilitates the transition of. Anhui Province from a culturally rich region to a hub of science and innovation, serves as the central theme of this poster. As the capital of Anhui Province, Hefei boasts a rich heritage of Huizhou culture, where traditional Huizhou architecture seamlessly merges with modern technology and innovation, as if it were starting a dialogue that bridges the past and the future, and painting a vibrant scene at their intersection.
Lub Sij Hawm Ua Hauj Lwm: The project commenced in Hefei in February 2025 and wrapped up in March 2025, with its application in various scenarios commencing the same month.
Txheej Txheem Ua Hauj Lwm: The layout design adheres to the principles of simplicity, emphasizing unity and purity. Coupled with the gradient blues that permeate the entire image, it fosters an aesthetic appeal with an oriental influence. The dynamic flow of the circuit lines enhances the visual guidance, encouraging viewers to follow the designated path and delivering an engaging reading experience.
Cov Patent: Hefei High Tech Digital Technology Co., LTD.
Cov Tswv Cuab Pab: Creative Director: Ji Chao
Design Director: Xu Ning
Designers: Jin Lei, Wang Lei
Copywriting planning: Zhou Jiaxiang
Kev Qhuas Duab: Hefei High Tech Digital Technology Co., LTD.