TECO Endorser Kev Tshaj Tawm Kev Lag Luam los ntawm Fundesign.tv

Qhov qauv tsim TECO Endorser Kev Tshaj Tawm Kev Lag Luam los ntawm Fundesign.tv yog tus yeej muaj nqis heev ntawm qhov khoom plig 2026 A' Design Award Tooj hauv Pawg Sib Tw Tsim Kev Tshaj Tawm, Kev Lag Luam thiab Kev Sib Txuas Lus.

ToojKev Tshaj Tawm· 2026

TECO Endorser Kev Tshaj Tawm Kev Lag Luam

los ntawm Fundesign.tv

Tus Neeg Siv: Teco

Tus Yeej A' Design Award Tooj hauv Pawg Kev Tshaj Tawm

6,796

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #182343

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog TECO Endorser Kev Tshaj Tawm Kev Lag Luam

TECO Endorser yog ib qhov kev tshaj tawm kev lag luam uas tsim rau ib lub npe khoom siv hauv tsev ntawm Taiwan. Qhov kev tshaj tawm no muaj tus neeg ntaus pob ncaws pob baseball Chen Chieh-hsien, uas paub zoo li Captain Taiwan, ua tus sawv cev ntawm lub npe. Kev thaij duab lag luam theem siab muab kev pom teeb ntawm kev ua si sib xyaw nrog kev zoo nkauj ntawm khoom siv hauv tsev. Cov khoom xa tawm muaj xws li ob qhov kev tshaj tawm hauv TV, plaub qhov yeeb yaj kiab luv luv rau social media thiab ntau tshaj 500 daim duab tseem ceeb uas muaj qhov meej siab, hloov kho rau kev luam ntawv thiab digital hom. Lub hom phiaj yog txuas lub npe keeb kwm nrog cov neeg saib hluas.

Qhov Lees Paub

Txog A' Design Award Tooj

TECO Endorser Kev Tshaj Tawm Kev Lag Luam yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. TECO Endorser Kev Tshaj Tawm Kev Lag Luam xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. TECO Endorser Kev Tshaj Tawm Kev Lag Luam ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: This campaign marks the historic inaugural endorsement for Teco, a legacy Taiwanese appliance leader, featuring icon Chen Chieh-hsien. By leveraging Chen’s persona as Captain Taiwan, the design synthesizes Teco’s authority with national unity. Unlike standard ads, this strategy positions the brand as the embodiment of Taiwanese resilience. It bridges generations, aligning reliability with our national sport’s determination, cementing Teco’s identity as the definitive indigenous champion.
Qhov Loj & Ntim: As a non-physical multimedia campaign, the technical deliverables encompass 2 broadcast-quality TV commercials and 4 short videos optimized for social media algorithms. The visual production scale includes over 500 high-resolution master images. These graphical assets were technically adapted across various aspect ratios and color profiles, CMYK for print/POSM, RGB for digital web, to ensure seamless cross-platform integration and strictly consistent brand identity.
Cov Ntsiab Lus: Teco, Taiwan, Baseball, Home Appliances, Brand Ambassador, Commercial Production, Visual Communication Design
Thev Naus Laus Zis Tsim Khoom: They utilized brand archetyping and semiotic analysis to decode Teco’s legacy and Chen's Captain Taiwan persona. The creative methodology centered on cultural anchoring, transforming abstract national resilience into a concrete visual rhetoric. Their key visual synthesis involved high-end commercial photography, integrating dynamic sports lighting with sleek home appliance aesthetics. This overarching narrative was systematically adapted into an omnichannel matrix.
Kev Sib Tw Tsim Qauv: The core challenge was uniting two demographics: Teco’s traditional 35 to 60 family base and a 28 to 34 trend-conscious generation. Internally, we had to overcome the brand's aging historical perception. Externally, we leveraged Captain Taiwan Chen Chieh-hsien's immense social influence. The obstacle was translating his Taiwan Value—resilience and national unity—into a cohesive narrative that modernizes Teco’s image without alienating its loyal users, merging legacy with modern appeal.
Kev Tshawb Fawb: Qualitative trend analysis via social listening was utilized to modernize Teco. Results showed Taiwan's historic Premier12 victory made MVP Captain Chen a symbol of resilience. The key insight revealed his "Taiwan Value" perfectly aligns with Teco. Ultimately, this endorsement bridged generational gaps, rejuvenated Teco's legacy image, and set a new standard for sports marketing.
Kev Txhawb Siab: The inspiration stems from Taiwan’s profound cultural unity during national baseball tournaments. Our research indicated that modernizing a legacy brand like Teco required emotional resonance, not just technical promotion. We sought a figure embodying resilience and leadership. Motivated by this, we selected Captain Taiwan, Chen Chieh-hsien. His unwavering dedication perfectly mirrors Teco’s heritage of durable engineering and its enduring status as the domestic market leader.
Lub Sij Hawm Ua Hauj Lwm: The project started in February 2025 and finished in January 2026 in Taiwan.
Txheej Txheem Ua Hauj Lwm: They executed a three-tier omni-channel strategy. Air operations used TVCs and social platforms to capture the younger, trend-focused demographic. Ground operations revitalized physical retail with immersive in-store materials, directly interacting with traditional family buyers. This culminated in a major ambassador event uniting dealers and VIPs. This seamless online-to-offline loop transforms passive viewing into active engagement, maximizing cross-generational market penetration.
Cov Tswv Cuab Pab: GM: Carrie Chang
CD: SK Chen
Designer: Simon Wang
Photographer: Kidensha
Video: Hank Su
CG: Oliver Zhu