Capsules of Wonder Kev Nkag Qhib Ua Ntej los ntawm Hong Kong Trade Development Council

Qhov qauv tsim Capsules of Wonder Kev Nkag Qhib Ua Ntej los ntawm Hong Kong Trade Development Council yog tus yeej muaj nqis heev ntawm qhov khoom plig 2020 A' Design Award Tooj hauv Pawg Sib Tw Tsim Kev Tshwm Sim thiab Kev Ua Koob Tsheej.

ToojKev Tshwm Sim· 2020

Capsules of Wonder Kev Nkag Qhib Ua Ntej

los ntawm Hong Kong Trade Development Council

Tus Neeg Siv: Hong Kong Trade Development Council

Tus Yeej A' Design Award Tooj hauv Pawg Kev Tshwm Sim

24,455

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #90049

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Capsules of Wonder Kev Nkag Qhib Ua Ntej

Capsules of Wonder yog ib txoj kev nkag qhib ua ntej tsim los rau ib lub tsev fai moos (watch fair) hauv Hong Kong. Thaj chaw 1800 square meters no txais tos cov neeg tuaj saib ua ntej lawv mus tshawb 140 lub npe watch brands thoob ntiaj teb. Ib lub qhov rooj hexagonal nrog ib daim LED screen coj mus rau hauv ib txoj kev nkag ntev 45 meters thiab siab 6 meters. Ib chav qhib tuav ib lub rooj tshaj (stage) rau kev qhia khoom lag luam, kev sib tham (seminars) thiab kev tos txais qhua. Plaub qhov rooj hexagonal qhib mus rau hauv cov cheeb tsam muaj lub ntsiab lus xws li Arctic Retreat, Aqua Pod, Botanic Lab thiab Time Observatory. Cov phab ntsa raug tsim los ntawm cov khoom aluminium siv tau dua (reusable) thiab luam nrog cov duab vinyl uas raug rub kom ncaj.

Qhov Lees Paub

Txog A' Design Award Tooj

Capsules of Wonder Kev Nkag Qhib Ua Ntej yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Capsules of Wonder Kev Nkag Qhib Ua Ntej xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Capsules of Wonder Kev Nkag Qhib Ua Ntej ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: The Salon de TE was the only hall opened to the public at this Hong Kong watch fair. Its purpose was to showcase 140 international premium watch brands. The design brief was to create a 1800m2 introductory passageway experience for its visitors. The passageway had to stimulate the feeling of new discoveries before visitors embark to discover the various watch brands. A futuristic theme was created to include a welcome reception, VIP lounge and an open stage area for multifunctional activities.
Qhov Loj & Ntim: Acrylic mirrored cladding was used in the reception and VIP lounge. A 3m high x 5m wide hexagon shaped gateway with a LED screen greeted the visitors into the 45m long x 7.5m wide x 6m high passageway of the Salon de TE hall. An interactive screen at 3m high x 9m wide was placed near the entrance space. Further inside the passageway was an open chamber area 17m diameter that housed a 9m stage wide stage. Multifunctional activities include product parades, cocktails and seminars was used in the space.
Cov Ntsiab Lus: Trade, Hong Kong, Fashion, Music, Installation, Outer Space Journey, Exhibition, Design, Organiser, Fair
Thev Naus Laus Zis Tsim Khoom: The production avoided the use of heavy wooden structures instead, all the walls were made with reusable aluminium systems covered with stretched vinyl prints. The furniture, props, lighting and LED screens were hired. Biodegradable carpets covered the exhibition hall flooring. Experiences such as a fragrant olfactory garden along with augmented and virtual reality technology were integrated into the spatial design.
Kev Sib Tw Tsim Qauv: The most challenging part was finding a design concept different from any previous design concept used for this marketing show. The most important aspect was the design had to heightening the public perception and awareness of the Salon de TE and the watch industry. After analysing various ideology and themes on adventures of new discoveries, a futuristic capsule to take the visitors to different worlds seemed ideal. From this, the whole design process went into development.
Kev Tshawb Fawb: Inspiration to design the introductory passageway derived from the challenge of the brief. The new design was intended to evoke the visitors’ curiosity with new discoveries. This led to the idea of curating a futuristic journey under the main concept Capsules of Wonders. Subsequently, 4 different unique experience named Arctic Retreat, Aqua Pod, Botanic Lab and Time Observatory was created for the visitors before they set out to the different categories into this specialised hall.
Kev Txhawb Siab: Inspiration for the introductory passageway design came from the organiser's requirement of stimulating the imagination of the visitor with the feeling of new discoveries. This led to researching imaginary science fictional worlds of holodecks and time capsules. From this series of futuristic themed experienced was depicted and developed under the concept name Capsules of Wonder.
Lub Sij Hawm Ua Hauj Lwm: The project duration was 3 months from initial briefing to onsite completion. It was launched on the 4th of September 2018 and ran for 5 days. Only 3 days were allowed for the move in and onsite set up. Salon de TE was located at the Hong Kong Convention and Exhibition Centre in Wan Chai, Hong Kong.
Txheej Txheem Ua Hauj Lwm: The flow starts with a futuristic departure lounge to evoke the visitors’ curiosity of new discovery. Inside the introductory passageway, dramatic lighting and interactive experiences enabled a heightened visual story telling experience. An open chamber with a stage was created to house multifunctional promotional activities. Within this, 4 hexagon portals would lead into unique themes such as Artic Retreat, Aqua Pod, Botanic Lab and Time Observatory to reflect the different zones.