Akbank Mobile Mobile App los ntawm Akbank T.A.S

Qhov qauv tsim Akbank Mobile Mobile App los ntawm Akbank T.A.S yog tus yeej muaj nqis heev ntawm qhov khoom plig 2020 A' Design Award Kub hauv Pawg Sib Tw Tsim Thev Naus Laus Zis Xov Tooj, Apps thiab Software.

KubXov Tooj· 2020

Akbank Mobile Mobile App

los ntawm Akbank T.A.S

Tus Neeg Siv: Akbank

Tus Yeej A' Design Award Kub hauv Pawg Xov Tooj

78,318

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #99903

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Akbank Mobile Mobile App

Kev tsim qauv tshiab ntawm Akbank txawb app muab lub zeem muag tshiab hais txog kev sib raug zoo, ntse, yav tom ntej-pov thawj thiab muaj txiaj ntsig kev txais nyiaj hauv tuam txhab. Nrog rau thaj chaw ntiag tug tsim ntawm nplooj ntawv tseem ceeb, cov neeg siv khoom tuaj yeem saib cov tswv yim ntse kom yooj yim rau lawv lub neej nyiaj txiag. Tsis tas li, nrog qhov kev tsim qauv tshiab no, kev ua lag luam tso nyiaj ib txwm hais cov neeg siv cov lus nrog kev sib chwv sib txuas, pom kev ua tau yooj yim ntws thiab cov ntsiab lus.

Qhov Lees Paub

Txog A' Design Award Kub

Akbank Mobile Mobile App yog tus yeej ntawm A' Design Award Kub, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim qib ib, zoo kawg nkaus thiab tshwj xeeb. Cov neeg yeej Kub yog cov khoom tsim tshiab heev, pom deb heev thiab ci ntsa iab uas qhia txog kev txawj ntse, kev txawj thiab lub zog ntawm cov kws tsim qauv. Akbank Mobile Mobile App xav tias yuav yog ib qho kev tsim uas tau txais kev qhuas ntau, tsim kev nyiam tshiab thiab loj uas ua rau muaj nqi tsis tau muaj dua. Cov qauv tsim yeej A' Design Award Kub no yog ib qho haujlwm zoo kawg nkaus thiab muaj kev hwm uas pab tau ntau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Akbank Mobile Mobile App ua rau muaj kev xav tau heev, txhawb kev mob siab, txhawb kev tsim tshiab thiab ua rau peb xav tsis thoob.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Akbank Mobile provides a new perspective on traditional banking which now speaks the users' language with contact thumbnails, simplified actions, phrases, and concepts that are familiar to the user rather than system-oriented terms. Its strength is the human-first approach to building empathy and trust. With its personalized area on the main page, the users can view smart insights to ease their financial life. Also, the users will save time with the AI that thinks in users’ stead.
Qhov Loj & Ntim: iOS, Android
Cov Ntsiab Lus: Banking, Banking App, Personalized Experience, Personal Finance Assistance, Smart Banking, Social Banking, Future-Proof Banking, Rewarding Banking
Thev Naus Laus Zis Tsim Khoom: The app is available for iOS and Android devices in English and Turkish language versions.
Design Tools: Sketch, After Effects, Principle, Photoshop, Invision, Zeplin
Development tools: Angular JS, React, React native, .Net, PHP, html5, javascript
Kev Sib Tw Tsim Qauv: To enable to communication we envisioned, we had to ask the user to give a portion of their dashboard and trust us that it will be worth it. Since mostly the communication the users expect is related to sales, initially users hesitated to read this area. We did a lot of prototyping to find the right size, look and feel and content curation to help users own and love this communication with the bank. We also had a lot of technical challenges to create insights and place them in a dashboard without negative impacts on the performance of the app.
Kev Tshawb Fawb: With a human-centric approach, we benefited from a wide range of research methods like market research, questionaries, user interviews, shadowing, heuristic evaluation and design workshops to develop better empathy with users. We turned our insights into creating personas, user stories, journey mappings. To validate the new design we ran several user testings. As a result, we verified our hypothesis on what people would expect from smart, social, intuitive and personalized banking experience.
Kev Txhawb Siab: We want to make Akbank customers love everyday banking. Therefore, we've started to reimagine and design all digital channels of Akbank. Akbank Mobile is one of the pillars of this process. After all the studies the team went through, we have been thinking about how to make banking smart, social, future-proof and rewarding. We designed Akbank Mobile. With our product’s personalizations and recommendations, a mobile banking experience has never been so clean and intuitive.
Lub Sij Hawm Ua Hauj Lwm: The design process of the project started in the last quarter of 2018 in Istanbul and had first released in September 2019 in Istanbul. It is an ongoing journey still with updates and user feedback.
Txheej Txheem Ua Hauj Lwm: Normally the communication of users and the bank was mostly composed of one-way interactions. We wanted to create two-way communication and make it free from financial terms. We create a Communication Area on our dashboard. This is an area where our AI engine gives smart insights to the user to reduce stress, help them make more of what they have. Here users are also sharing their feedbacks and needs with the bank. So it is a unique place for valuable two-way conversations.
Cov Patent: Copyrights belong to Akbank T.A.Ş, 2019.
Cov Tswv Cuab Pab: Gizem Öncü
Ayhan Arslan
Anıl Emmiler
Berivan Atik
Dilara Gül
Hande Taner
Mete Eraydın
Itır Akel
Akbank Design and Development Team
R/GA London Team
Kev Qhuas Duab: Image #1: Illustrator Akbank Design Studio, Akbank Mobile, 2019. Image #2: Illustrator Akbank Design Studio, Akbank Mobile, 2019.
Image #3: Illustrator Akbank Design Studio, Akbank Mobile, 2019.
Image #1: Illustrator Akbank Design Studio, Akbank Mobile, 2019.
Video Credits: Illustrator Akbank Design Studio, Akbank Mobile, 2019.