South Branch Sign Unutarnje uređenje restorana – dizajner Tiao Ouyang

Dizajn South Branch Sign Unutarnje uređenje restorana čiji je autor Tiao Ouyang iznimno je cijenjeni dobitnik prestižne nagrade 2020 Brončana nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Unutarnjeg Prostora i Izložbi.

BroncaInterijer· 2020

South Branch Sign Unutarnje uređenje restorana

autor/ica Tiao Ouyang

Klijent: Oytt Design

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Interijer

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Dizajn

O dizajnu South Branch Sign Unutarnje uređenje restorana

Book Text: South Branch Sign je unutarnje uređenje restoranskog lanca u hongkonškom stilu u Changzhouu. Projekt obuhvaća ukupno 500 četvornih metara. Različiti materijali i boje definiraju funkcionalna područja, čime se smanjuje broj fizičkih pregrada, a raspored prostora čita se kroz nevidljive podjele. Terrazzo, drvo, koža i zrcala stvaraju bogatu i raznoliku prostornu teksturu. Glatke linije prostiru se preko zidova i stropa, dok ugrađena rasvjeta ističe fine detalje. Rezultat je smiren i transparentan prostor jednostavne teksture te racionalnog, modernog karaktera.

Priznanje

O nagradi Brončana nagrada A' Design Award

South Branch Sign Unutarnje uređenje restorana je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da South Branch Sign Unutarnje uređenje restorana bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. South Branch Sign Unutarnje uređenje restorana sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: In this case, the design team follows the brand's consistent concise approach, focusing on highlighting the virtual and real space and liquidity. With transparent, pure and delicate visual presentation, in a rational and fashionable style, the designers get rid of the public's inherent impression of Hong Kong-style restaurants, which is flexible and comfortable.
Dimenzije i pakiranje: The project covers a total of 500 square meters. As far as the eye can see, the smooth lines are laid out on the facade and the top, outlining the delicate texture details, and the inlaid exquisite lighting makes the texture sublimate.
Oznake: Interior, Restaurant, Commercial, Modern, Simple, New Hong Kong Style, South Branch Sign, Fashionable
Proizvodna tehnologija: The designers uses different materials and colors to distinguish different functional areas, which reduces the physical partition in space and makes the functional layout appear in the invisible partition, and has a great sense of bulk. At the same time, it shows a simple texture in the design.
Dizajnerski izazov: Compared with last year's South Branch Sign Jiangyin project, although this case is more concise and low-key, its temperament is more mature and stable, just like the process of brand growth, from immature to mature, step by step, with the trend, and with the time. Here, we can not find the old Hong Kong-style noise, both the implicit tenderness of the East and the classical rhythm of the West, so compatible and new style, like the heart of Hong Kong.
Istraživanje: The quality and variety of products are only the basic demands of diners, while situational environment, personalization and brand aesthetics are the important factors of brand circle fans. Therefore, how to have both "authentic Hong Kong taste" and a new perspective and thinking has become the focus of space expression in this case.
Inspiracija: This is a branch design of Hong Kong-style chain brand restaurant. The designer starts from the inner dimension of environmental construction, through in-depth thinking and combing the relationship between food and culture, fashion and tradition, and disseminates the emotional communication channel to the heart.
Trajanje projekta: The project started in March 2019 in Changzhou and finished in May 2019 in Changzhou.
Tijek rada: With the help of terrazzo, wood, cortex and mirror, the interface between the two rooms is not only transitional extension, but also detail level, which sets off a rich and diverse spatial texture.
Patenti: Copyrights belong to Tiao Ouyang, 2019.
Članovi tima: Tiao Ouyang
Danfeng Zhou
Yang Li
Zasluge za fotografije: Image #1: Photographer Yiwen Xu, South Branch Sign, 2019.
Image #2: Photographer Yiwen Xu, South Branch Sign, 2019.
Image #3: Photographer Yiwen Xu, South Branch Sign, 2019.
Image #4: Photographer Yiwen Xu, South Branch Sign, 2019.
Image #5: Photographer Yiwen Xu, South Branch Sign, 2019.