Dizajn You and We Vizualni Jezik čiji je autor Yujin Jung iznimno je cijenjeni dobitnik prestižne nagrade 2020 Željezna nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Grafike, Ilustracije i Vizualne Komunikacije.
ŽeljezoGrafika· 2020
You and We Vizualni Jezik
autor/ica Yujin Jung
Klijent: Korea Volunteer Center(KVC).
Dobitnik nagrade Željezna nagrada A' Design Award u kategoriji Grafika
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Provjerite status nagrade za #100136Dizajn
O dizajnu You and We Vizualni Jezik
Projekt je da se volonteri smještaju u svakodnevni život i nadaju se pozitivnim društvenim promjenama. Vizualna im je imovina svih 83 reprezentativne slike dobrovoljaca i sastoji se od 54 grafike, 15 ilustracija i 14 ikona. Osmišljeno je tako da ljudi mogu lako razumjeti kakvu vrstu volonterskog rada čine za svaku kategoriju. Grafika se temelji na modularnom dizajnu s temom volonterskog rada i ljudi, a Ilustracija prikazuje razne vrste volonterskog rada koje svatko može raditi, pružajući poznati osjećaj.
Priznanje
O nagradi Željezna nagrada A' Design Award
You and We Vizualni Jezik je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaratelja. Očekuje se da You and We Vizualni Jezik bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. You and We Vizualni Jezik se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvalitete života koja pomažu da svijet postane bolje mjesto.
Iza dizajna
Komplet za medije
Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.
- Jedinstvena svojstva
- Visual Assets are all 83 volunteer representative images and consists of 54 graphics, 15 illustrations, and 14 icons. It is designed that you can easily understand what kind of volunteer work is for each category.
The graphic is based on modular design with the theme of volunteer work and people, and Illustration shows various kinds of volunteer work that anyone can do, delivering a familiar feeling. - Dimenzije i pakiranje
- Visual Assets: 54 graphics, 15 illustrations, 14 icons. Manual book: 210mm x 297mm. Format: AI, SVG, PNG, JPG, PDF.
- Oznake
- Volunteer, Graphic, Illustration, Icon, Visual Assets, Visual language, Manual Book.
- Proizvodna tehnologija
- Research the image to figure out a common pattern among volunteers. Used Adobe Illustrator to work on a vector-based basis, so that people could use it in a multi-purpose way.
- Dizajnerski izazov
- It was face to challenge for the volunteer to be active and communicate with volunteers, rather than to be pitiful and passive. In general, there is a stereotype that volunteer work helps people in need. Breaking my stereotype, I re-configured it over and over again how far I can express the "interaction between the volunteer and the recipient" I'm trying to convey.
- Istraživanje
- Survey, interviews, and discussions were conducted on those who volunteer for the image of volunteer work. Based on the data collected, 83 items were categorized to better communicate volunteer work. I collected the photos and images from each item to determine what actions or objects are in common. Based on this data, I simplified the behavior, mood, environment, and characteristic props of the person acting based on this data so that each item can select appropriate keywords and visualize the meaning in one cut.
- Inspiracija
- This project is that volunteers settle into daily life and hope to bring about positive social change. For those who find it difficult to volunteer, focused on attracting interest by reducing the distance and clearly showing the positive image of volunteering. All visual elements are inspired by basic shapes that are easy to see around and LEGO, a toy that is familiar to everyone. In particular, using modular elements such as LEGO, it is designed for easy recombination and expansion.
- Trajanje projekta
- The project started in April 2019 and finished in June 2019 in the Republic of Korea.
- Tijek rada
- To celebrate the 10th anniversary of the establishment of the Korea Central Volunteer Center, I reconsidered the positive image of volunteer work and designed it to make the public feel familiar.
The graphic, illustration, and icon focused on clarifying the mood and meaning of the design and communication for each role. It took a lot of trial and error to collect a lot of data, pick the key, and visually simplify it so that you can see the image of each volunteer activity.
For anyone who needs an image related to volunteer work, it has been distributed on its website to download.
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