Yic Barbecue Market Vizualni identitet – dizajner Youjia Gu

Dizajn Yic Barbecue Market Vizualni identitet čiji je autor Youjia Gu iznimno je cijenjeni dobitnik prestižne nagrade 2020 Brončana nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Grafike, Ilustracije i Vizualne Komunikacije.

BroncaGrafika· 2020

Yic Barbecue Market Vizualni identitet

autor/ica Youjia Gu

Klijent: MET Creative Brand

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Grafika

10,351

Potvrđeni dobitnik nagrade

Provjerite status nagrade za #100459

Posjetite stranicu Pogledajte na A' Design Award Priopćenje za medije Značka nagrade

Boje

Dizajn

O dizajnu Yic Barbecue Market Vizualni identitet

Yic Barbecue Market vizualni je identitet stvoren za roštiljnicu. Identitet je izgrađen oko zvuka pečenja na roštilju, izraženog kao Zila, koji oblikuje brend slogan i širi sustav copywritinga. Mali mesožderski lik po imenu Zila beast služi kao maskota brenda, sa slatkim licem i otvorenim ustima. Kružni oblici poput zvijezda i klupka vune podsjećaju na planete i svemir, podržavajući temu "planet roštilja". Svijetlonarančasti i plavo-zeleni tonovi identitetu daju razigran i moderan stil. Identitet je primijenjen na unutarnjem prostoru površine 280 četvornih metara.

Priznanje

O nagradi Brončana nagrada A' Design Award

Yic Barbecue Market Vizualni identitet je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Yic Barbecue Market Vizualni identitet bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Yic Barbecue Market Vizualni identitet sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: In order to distinguish itself from the traditional barbecue shop, designers carried out strategy output and IP creation for the whole brand of Yic BBQ Market. At the same time, they have also carried out brand differentiation positioning, through the cross-border integration of IP and space, to create a unique brand image. Therefore, this case is not only a barbecue shop, but also an alien small dinosaur IP trend shop.
Dimenzije i pakiranje: The project covers a total of 280 square meters. The concept of "barbecue planet" is created through planet, space, aerospace and other elements in space to give consumers immersive real sensory experience.
Oznake: Visual Identity, Commercial, Restaurant, Modern, Fashion, IP, Barbecue, Planet Space Station
Proizvodna tehnologija: The design of Yic BBQ Market starts from the auditory part of the five senses experience, and extracts the sound of barbecue as the main line throughout the brand and the basis of the construction of copywriting system. Designers hope to use the voice heard in the process of "Zila" consumer experience as the starting point of their design to build the auditory experience of the whole scene.
Dizajnerski izazov: If the brand wants to reach the consumers' heart accurately, it needs a spokesperson who takes IP as the carrier and speaks out. Barbecue is about the pleasure of eating meat, so the designers have designed Zila beast, a small monster image of eating meat. Its appearance is cute, with an opening mouth indicates its identity is a carnivore.
Istraživanje: When hearing the sound like "Zila" everyone can think of Yic Barbecue Market. This is not only the sound of grilled meat, but also the sound of heartbeats. Therefore, the brand's slogan "love is Zila Zila" describes the common points of love and barbecue. In this direction, through a series of copywriting system to create close to the emotional needs and psychology of female consumers.
Inspiracija: Yic BBQ Market focuses on the female groups who love to eat, play and have a passion for life, it strives to satisfy new and interesting user experiences and enjoy high cost-effective enjoyment, creating a lovely and fashionable "barbecue planet" theme interactive IP restaurant.
Trajanje projekta: The project started in October 2018 in Suqian and finished in December 2018 in Suqian.
Tijek rada: On the touch line of in store consumption, designers have also created an eye-catching space sense IP punch point, as well as an open file area, implanting interesting copywriting, such as "the beauty of under the moon is unparalleled, eating meat tonight is not fat" and other emotional interactions with consumers.
Patenti: Copyrights belong to Youjia Gu, 2018
Članovi tima: Youjia Gu
Yun Liu
Siyu Xu
Lei Chen
Yuting Wang
Xin Wei
Zasluge za fotografije: Image #1: Photographer MET Creative Brand, Yic, 2018.
Image #2: Photographer MET Creative Brand, Yic, 2018.
Image #3: Photographer MET Creative Brand, Yic, 2018.
Image #4: Photographer MET Creative Brand, Yic, 2018.
Image #5: Photographer MET Creative Brand, Yic, 2018.