Dizajn Pop Pop Dizajn događaja čiji je autor Tist iznimno je cijenjeni dobitnik prestižne nagrade 2020 Brončana nagrada A' Design Award u natjecateljskoj kategoriji Događaj i Manifestacija.

BroncaDogađaj· 2020

Pop Pop Dizajn događaja

autor/ica Tist

Klijent: Tist

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Događaj

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Dizajn

O dizajnu Pop Pop Dizajn događaja

Pop Pop je zimski sezonski dizajn događaja kreiran za osam trgovina bez carine u Koreji. Projekt kombinira kulturne elemente s maloprodajnim prostorom kako bi ponudio više od iskustva kupovine. Tema Djedove Mrazice sela spaja zimu, Božić i poklone, prizivajući dragocjene trenutke putovanja. Ilustracije likova, životinja i drveća povezane su preklapajućim linijama, tako da se slike mogu čitati poput slagalice. Neon-flex rasvjeta, akril i fomeks koriste se kako bi se dodala boja i svjetlost bijelom arhitektonskom prostoru.

Priznanje

O nagradi Brončana nagrada A' Design Award

Pop Pop Dizajn događaja je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Pop Pop Dizajn događaja bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Pop Pop Dizajn događaja sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: It was a winter season project for the spatial experience design of Lotte Duty Free that combined cultural elements with retail space to deliver more than shopping experience. We suggested a story that reminds us of precious moments of travel with a seasonal space direction and product design for travel goods. The illustrations by Dutch artist Jordy Van Den Nieubdijk portrayed the winter in Santa Village. The illustrations represented the theme in an elaborate process like completing a picture with hundreds of puzzle pieces.
Dimenzije i pakiranje: Neon-flex, Acrylic, Fomex / 8 Lotte Duty Free Shops in Korea
Oznake: Winter, Christmas, Jordy, Santa
Proizvodna tehnologija: As all three-dimensional productions were linear, we grappled with how to express them. The neon-flex lights were designed to be attached or stand independently by using acrylic and fomex. We concentrated the technology on coloring the white architectural space with various colors and lights.
Dizajnerski izazov: The biggest challenge was to reconstruct the illustrations to fit the different spaces and interior designs of the eight stores. On top of the specified form, we tested and applied everything we could change including materials, size and more.
Istraživanje: Duty Free retail stores have distinct characteristics for the tendency of customer visit compared to the normal retail stores. They tend to make visits targeting a certain period of time (after making a trip reservation) irregularly. Design VMD must consider the decoration of the space and the image of the season together. In addition, we tried spatial experience design, which combined cultural elements with space to deliver more than just shopping experience.
Inspiracija: We paid attention that the special purpose of shopping space of Duty Free Shop is where people visit for travel. The motif of Santa Village was an item that could include meanings of the winter, Christmas in the winter, and gifts altogether. The illustration style of the artist in a way like a puzzle helped to express new images.
Trajanje projekta: Nov 2018 ~ Jan 2019, 8 Lotte Duty Free Shops in Korea
Tijek rada: The composition of images consisted of the characters holding gifts, animals and trees. However, the separating lines between the elements were connected or overlapped with each other and they provided a pleasure as if enjoying a puzzle. By recreating or separating various characters, a fresh and different joy was created at where the eyes of customers visiting the shop stayed. To ensure that customers who come to Duty Free Shops with the expectation of travel have greater expectation and enjoyment, the Duty Free Shop was designed to be another route to convey the travel experience.
Članovi tima: TIST, Client : Lotte Duty Free and Illustrator : Jordy Van Den Nieubdijk