Dengo 80g Čokoladna pločica – dizajner Brazil & Murgel Design Studio

Dizajn Dengo 80g Čokoladna pločica čiji je autor Brazil & Murgel Design Studio iznimno je cijenjeni dobitnik prestižne nagrade 2020 Zlatna nagrada A' Design Award u natjecateljskoj kategoriji Kulinarska Umjetnost.

ZlatoKulinarska Umjetnost· 2020

Dengo 80g Čokoladna pločica

autor/ica Brazil & Murgel Design Studio

Klijent: Dengo Chocolates

Dobitnik nagrade Zlatna nagrada A' Design Award u kategoriji Kulinarska Umjetnost

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Dizajn

O dizajnu Dengo 80g Čokoladna pločica

Dengo 80g je čokoladna pločica stvorena za Dengo Chocolates. Skulpturalni oblik predstavlja elemente Atlantske šume u Bahiji, u Brazilu, gdje se bere kakao, poput suhog lišća, raslinja i sjemenki. Zakrivljene površine kombiniraju dvodimenzionalne i trodimenzionalne linije, tako da polirana završna obrada reflektira svjetlost po cijeloj pločici. Pločica se proizvodi u polikarbonatnim kalupima izrađenima od CNC strojno obrađenih aluminijskih predložaka, koji zadržavaju fine linije i zakrivljenosti. Različita debljina daje oštar zvuk pucanja pri lomljenju pločice.

Priznanje

O nagradi Zlatna nagrada A' Design Award

Dengo 80g Čokoladna pločica je pobjednik Zlatne nagrade A' Design Award, iznimno prestižnog priznanja koje se dodjeljuje prvorazrednim, čudesnim i izvanrednim dizajnima. Zlatni pobjednici iznimno su inovativne, vrlo vizionarske i blistavo zasljepljujuće kreacije koje odražavaju genij, mudrost i umijeće svojih dizajnera. Očekuje se da Dengo 80g Čokoladna pločica bude vrlo hvaljen, trendovski i monumentalan izum koji pruža dosad neviđenu vrijednost. Ovaj dizajn koji je osvojio Zlatnu nagradu A' Design Award spektakularan je, cijenjen projekt koji izuzetno koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Dengo 80g Čokoladna pločica stvara snažne osjećaje želje, budi strast, potiče kreativnost i fascinira nas.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: Since a glossy chocolate tells a lot about its quality, the shape was designed in order to treat the light as something tangible. The light is explored on a surface that results from a combination of 3D and 2D lines, creating volumes and shapes that portray elements from the Atlantic Forest, where Dengo's cacao is harvested. The chocolate becomes a sculpture that represents seeds, fruits and leaves in an effort to inspire, create brand recognition and convey the brand's message to the consumer.
Dimenzije i pakiranje: 80g / Width 80mm x Depth 180m x Height 8 mm (aprox)
Oznake: Cocoa, Chocolate, edible, Brazil & Murgel, organic, Brazilian Atlantic forest, cacao, Dengo, Brazil, Bahia
Proizvodna tehnologija: After the first creative steps, which included roughs and hand-carved wax modeling, it was developed the digital model to generate the moulding templates in CNC machined aluminum. This templates were used to manufacture polycarbonate chocolate moulds that guarantees high fidelity of the lines, curves and surfaces, as well as the high-polished finishing of the chocolate.
Dizajnerski izazov: Dengo aims for real environmental and social impact through a short production chain, valuing the cocoa farmer's work. Besides, the brand has a spontaneous visual and verbal identity, with a very strong Brazilian identity and style. Therefore, it was essencial that the bar it self should tell the story about it's origin, as well as disrupting the monotony found in ordinary chocolate bars in order to reflect authenticity, spontaneity and the Brazilianness found in the brand's personality.
Istraživanje: The first of many layers of research is the origin of Dengo's cacao: the cabruca, a traditional cocoa agroforestry system, located in the heart of the Atlantic Forest in Bahia, Brazil. In cabruca, cacao trees are cultivated under tall native species that filter access to light, and promote an active cycle of organic matter, enriching the soil with water and nutrients. Interviews with cocoa farmers, images and visits to the Atlantic Forest were a rich complement for the creation of the concept.
Inspiracija: The design represents elements found in the Atlantic Forest, the origin of Dengo's cacao, such as dry leaves on the ground, foliage of the tall trees that provide an interesting play of light and shadow, and a variety of seeds. The aesthetics is also influenced by Tarsila do Amaral and Lasar Segall, two of the leading Brazilian Modern Artists. Some key characteristics of their work guided to an expressive style, consistent with what had already been created for the brand in previous projects.
Trajanje projekta: The project took place in Sao Paulo, between May and October 2018.
Tijek rada: Dengo Chocolate Bar should be intensely perceived through all the senses. Firstly, the bar comes as a surprise after opening its wraps, presenting an unpredictable shape. The vision engages the perception of high quality chocolate by it's polished surface, as the shape communicates the cacao's origin. Secondly, the dynamic thickness allows a crisp snap, which means it is a well-tempered chocolate and provides a good biting experience that enhances the perception of the flavor as well.
Patenti: n/a
Članovi tima: Creative Director and Designer: Fabio Brazil
Creative Director and Designer: Henrique Murgel
Technical Developer: Alexandre Soong (Atom Studios)
Technical Developer: Hulk Giannelli (Atom Studios)
CEO and Co-Founder at Dengo: Estevan Sartoreli
Head of Operations at Dengo: Gustavo Raguzzani
Maintenance and Project Manager at Dengo: Jhonata Carvalho
Chocolatiere at Dengo: Luciana Lobo
Zasluge za fotografije: Image #1: Rubens Kato
Image #2: Estudio Gastronomico
Image #3: Estudio Gastronomico
Image #4: Diego Cagnato
Image #5: Diego Cagnato