Catzz Mačji Krevet – dizajner Mirko Vujicic

Dizajn Catzz Mačji Krevet čiji je autor Mirko Vujicic iznimno je cijenjeni dobitnik prestižne nagrade 2020 Platinska nagrada A' Design Award u natjecateljskoj kategoriji Njega Kućnih Ljubimaca, Igračke, Potrepštine i Proizvodi za Životinje.

PlatinaNjega Kućnih Ljubimaca· 2020

Catzz Mačji Krevet

autor/ica Mirko Vujicic

Klijent: Mirko Vujicic

Dobitnik nagrade Platinska nagrada A' Design Award u kategoriji Njega Kućnih Ljubimaca

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Dizajn

O dizajnu Catzz Mačji Krevet

Prilikom dizajniranja Catzz kreveta za mačke, nadahnuće su crpile potrebe mačaka i vlasnika te potreba za objedinjavanjem funkcije, jednostavnosti i ljepote. Dok su promatrali mačke, njihove su jedinstvene geometrijske značajke nadahnule čist i prepoznatljiv oblik. Neki karakteristični obrasci ponašanja (npr. Pomicanje ušiju) ugrađeni su u korisničko iskustvo mačke. Također, imajući na umu vlasnike, cilj je bio stvoriti komad namještaja koji bi mogli prilagoditi i ponosno izložiti. Štoviše, bilo je važno osigurati lako održavanje. Sve to omogućuje uglađeni, geometrijski dizajn i modularna struktura.

Priznanje

O nagradi Platinska nagrada A' Design Award

Catzz Mačji Krevet je pobjednik Platinske nagrade A' Design Award, iznimno prestižnog priznanja koje se dodjeljuje uistinu izuzetnim, elegantnim i veličanstvenim dizajnima. Platinski pobjednici čudesa su stvaranja, svjedočanstva granica intelektualne kreativnosti te pokazuju nenadmašan profesionalizam i genij svojih dizajnera. Očekuje se da ovi dizajni budu najpoznatiji radovi koji određuju estetiku jednog doba, doprinose dobrobiti društva i pomiču granice umjetnosti, znanosti, dizajna i tehnologije. Catzz Mačji Krevet pokazuje uzvišenu razinu izvrsnosti i nedvojbeno čini svijet boljim mjestom svojim korisnim i vrijednim karakteristikama. Catzz Mačji Krevet je rad koji je osvojio Platinsku nagradu A' Design Award i koji budi želje, nadahnjuje, oduševljava i pali veliku radost.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: Catzz cat bed relies on clean and contemporary design, which is the result of careful thinking and research in order to make a perfect combination of functionality, content and form. The modularity of the product enables personalization, reconfiguration, easy maintenance and conveniently flat packaging.
Dimenzije i pakiranje: Product dimensions:
Width: 570 mm
Depth: 580 mm
Height: 610 mm

Triangular module (equilateral triangle) specifications:
Edge dimension: 288 mm
Thickness: 11 mm
Oznake: cat bed, pet furniture, pet supplies, cat toys
Proizvodna tehnologija: Triangular modules are made from felt pieces and plastic plates, all cut by a laser. Two felt pieces are glued to a plastic plate in the middle, and the hems of felt pieces are sewn. Each module corner has a snap fastener stud attached. Assembly connectors, made from metal by cutting and bending, have snap fastener sockets attached. Modules used for "ears" do not have a plastic plate, but only two pieces of felt sewn together, and have fabric connectors because the "ears" need flexibility.
Dizajnerski izazov: After the research, a clear need for a cat bed that assembles and disassembles easily, but is sturdy at the same time, arose. The challenge was not to use any screws and to avoid using tools. I needed something simple. Therefore, I opted for snap fasteners to connect the triangular modules reliably and plastic plates to strengthen them within, making modules thin and sturdy. As a result, those modules can fit into a flat packaging which is simple to transport.
Istraživanje: The purpose of the research was to gain insight into cat owners' needs and wishes regarding cat furniture and toys. First, a survey was conducted in March, 2019. The total of 250 participants completed the survey anonymously. The results showed that most participants valued these characteristics most (in decreasing order): ease of cleaning, ability to personalize it, contemporary design, and reasonable price. Secondly, using prototypes, the functionality and ergonomics were tested.
Inspiracija: I was inspired by my own cat in terms of both form and function. Distinct geometry in my cat facial features guided the form of design, whereas her movement and behavior inspired the interactive aspect. The material was chosen to fit the cat needs for a warm and snugly environment, which felt provides. Knowing that cats are always on the lookout for the perfect hiding and resting spot and that their preferences vary, it was important for me to provide the possibility for adaptation.
Trajanje projekta: The idea was born in Belgrade, in the beginning of 2019. It was followed by numerous sketches and mock-up models, and searches for different kinds of materials. In September 2019, after having finalized the design, I made the prototype. The prototype enabled an insight into the product's minor flaws, which were dealt with. Afterwards, technical specifications and production technology were defined in January 2020.
Tijek rada: Catzz cat bed can be easily disassembled if needed to be washed, transported or reconfigured. It comes in different colors so that it can match the cat color or complement the space. Also, it can be transformed in three variants to fit the cat personality and needs (e.g. more or less privacy or warmth). It comes with a cat toy tied to Catzz cat bed ear by an elastic string, which makes the ear move when the cat plays with the toy, and if there is more than one cat, they can join the play.