$Refracting Reality Dizajn knjige – dizajner Ching-Fa Lung$

Dizajn Refracting Reality Dizajn knjige čiji je autor Ching-Fa Lung iznimno je cijenjeni dobitnik prestižne nagrade 2021 Srebrna nagrada A' Design Award u natjecateljskoj kategoriji Tiskani i Objavljeni Mediji.

SrebroTisak· 2021

Refracting Reality Dizajn knjige

autor/ica Ching-Fa Lung

Klijent: Art Center College of Design

Dobitnik nagrade Srebrna nagrada A' Design Award u kategoriji Tisak

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Boje

Dizajn

O dizajnu Refracting Reality Dizajn knjige

Refracting Reality je knjiga o svjetlosti i ljudskoj percepciji. Knjiga istražuje četiri karakteristike svjetlosti: refrakciju, refleksiju, difrakciju i interferenciju. Te se kvalitete izražavaju kroz tipografiju i slike na 368 stranica. Odabrani su premazani i nepremazani papiri kako bi se podržali različiti dojmovi svjetlosti. Čvrsta prizma smještena je u hrbat knjige te je čitatelj može izvaditi. Uz prizmu, čitatelji mogu izravno promatrati ponašanje svjetlosti i stupiti u interakciju s tiskanim slikama.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Refracting Reality Dizajn knjige je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i dojmljivim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Refracting Reality Dizajn knjige bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Refracting Reality Dizajn knjige je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: The book expressed light characteristics: Refraction, Reflection, Diffraction, and Interferer through typography and imageries. The light experience was considered in the book's materials, such as coated paper, uncoated paper, and a solid prism. The prism of the book spine was used to manifest the perception of light.
Dimenzije i pakiranje: W8.5" x D1.75" x H11.75", 368 pages
Oznake: Book Design, Editorial Design, Typography, Transmedia Design
Proizvodna tehnologija: The book was printed with the Epson P600 inkjet printer and using the Red River paper. Coated paper and uncoated paper were used for inner pages and the prism was used as a book's spine accessory.
Dizajnerski izazov: To create a 368-page book designed from extensive research on a chosen topic. Not only design a book but also curate the contents, edit and create a compelling narrative for readers to experience the book extensively.
Istraživanje: In modern society, light is commonly used as a medium throughout a lot of screen time and various screen types. The designer wants to understand deeply the history of how humans started using light and what metaphors light has been bringing to humanity throughout centuries.

Not only looking at light as an art medium but also looking at the different meanings of light brings different cultures and religions in history. Different perspectives that humans observed light was the interesting context of the research for this project.
Inspiracija: Light has been the main part of our world since the beginning of time. Humans have learned to use light to tell stories, relate, experience, and communicate. This book questions our perception of the world by examining the light through different forms of expression.
Trajanje projekta: The project started in January 2019 in Pasadena and finished in April 2010 in Pasadena.
Tijek rada: Prism can be taken out of the book spine and readers can experience traits of light such as reflection, refraction, diffraction, and Interfere by using the actual prism. They can also interact with the book because a lot of imageries were curated considering this interaction.
Zasluge za fotografije: Photographer: Kevin Martin