Harlem Advocacy Serija plakata – dizajner Jiaqi Song

Dizajn Harlem Advocacy Serija plakata čiji je autor Jiaqi Song iznimno je cijenjeni dobitnik prestižne nagrade 2021 Brončana nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Grafike, Ilustracije i Vizualne Komunikacije.

BroncaGrafika· 2021

Harlem Advocacy Serija plakata

autor/ica Jiaqi Song

Klijent: Bandujo Advertising Design

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Grafika

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Boje

Dizajn

O dizajnu Harlem Advocacy Serija plakata

Harlem Advocacy je serija plakata za oglašivačku kampanju izrađena za program zagovaranja javnog zdravlja sa sjedištem u Harlemu, New York City. Plakati kombiniraju vizualni identitet marke s ilustriranim ikonama, pri čemu svaka ikona predstavlja jednu uslugu, poput medicinske, socijalne, obrazovne ili potpore vezane uz zapošljavanje. Jedan glavni plakat prikazuje sve ikone zajedno. Za javnu distribuciju, serija je podijeljena na pojedinačne plakate, od kojih svaki prikazuje jednu ikonu u velikoj veličini. Vizualni stil pod utjecajem je pop arta, kako bi lokalni stanovnici mogli brzo prepoznati usluge.

Priznanje

O nagradi Brončana nagrada A' Design Award

Harlem Advocacy Serija plakata je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Harlem Advocacy Serija plakata bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Harlem Advocacy Serija plakata sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: This is a series of advertising campaign posters designed for Harlem Health Advocacy Partners, an organization under the New York City Department of Health. To help the residents in Harlem know more about the services from this organization: medical, social, educations, job-related, etc, these campaign posters include a brand lock up, various illustrated and designed icons, representing different services, to promote this program provided by New York City Department of Health.
Dimenzije i pakiranje: Digital Design and Illustrations, Printed poster size 24 x 30 inches.
Oznake: graphic design, poster, illustrations, social service, poster design
Proizvodna tehnologija: Adobe Illustrator, Adobe Indesign, Adobe Photoshop.
Dizajnerski izazov: The creative challenge in this project has been that since the audiences of this campaign are very specific, it needs to find the right balance between messaging and visual communications, in order to help the Harlem residents understand the messaging of this campaign easily and quickly. But at the same time, the design style of the posters needs to convey this "Harlem Style", in order to grab attention and promote the services from Harlem Health Advocacy Partners.
Istraživanje: The research process of this project starts with brainstorming how to convert a government/social service project into an eye-catching and fun project. The research objective was to do as many competitive researches, statistically and visually, as possible, in order to help understand the needs of Harlem residents.
Inspiracija: The inspiration for this project comes from the location where Harlem Health Advocacy Partners mainly focuses on helping: Harlem. Since the main audiences that are benefited from this program are residents living in the Harlem community, the look and feel of this project should have this Harlem vibe, in order to resonate with the residents. To communicate with the residents in a clear and easy-understood way, these posters are heavily visual graphics and illustration orientated, influenced by pop art and design style.
Trajanje projekta: This project started in June 2017 in New York City and finished in September 2017 in New York City.
Tijek rada: There is one main campaign poster, which includes all the illustrated visual icons graphics. And when the posters are out for distribution in public, they will be broken into the individual poster with one single icon zoomed in, representing that specific service provided by Harlem Health Advocacy Partners.