Dizajn Chadao Knjiga čiji je autor Wang Zhi iznimno je cijenjeni dobitnik prestižne nagrade 2021 Brončana nagrada A' Design Award u natjecateljskoj kategoriji Tiskani i Objavljeni Mediji.

BroncaTisak· 2021

Chadao Knjiga

autor/ica Wang Zhi

Klijent: Yunnan TAETEA Group Co., Ltd.

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Tisak

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Boje

Dizajn

O dizajnu Chadao Knjiga

Materijali omota i boje tvrdog uveza koriste se kako bi se na jasan način prikazale tipične boje Pu'er čaja. Dizajn i izgled fonta ispravno su ostavljeni praznima, a cjelokupni izgled je pun promjena. Moderni jezik dizajna koristi se za objašnjenje šarma kineskog Pu'er čaja, a dizajn poglavlja je jednostavan i jasan. Slike i sadržaj su dobro usklađeni i zanimljivi. Grafika i tekst su skladno i pravilno prikazani.

Priznanje

O nagradi Brončana nagrada A' Design Award

Chadao Knjiga je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Chadao Knjiga bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Chadao Knjiga sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: The sheath and the color of the hardcover are carefully chosen to create a transparent sense of maroon—a typical color of Pu'er tea—and to reflect the texture of the tea. The font design and layout are properly left blank, creating a sense of change. Modern design language is used to explain the charm of Chinese Chadao, with the chapter design kept simple and clear. The illustrations and texts are harmoniously arranged and designed to complement each other.
Dimenzije i pakiranje: Book size: 170mm x 240mm x 23mm
Oznake: TAETEA System, Pu'er Tea, Chadao, An Eight-step Process, hardcover, Acrylic Materials
Proizvodna tehnologija: The book sheath is made of transparent acrylic. The process consists of four-color printing, bronzing and creasing, etc. The hand-drawn style illustrations are computer-aided design.
Dizajnerski izazov: The most difficult part is to find the exact visual design expression. Nowadays, learning Chinese tea ceremony has become a fashion, and people's thoughts will gradually sublimate in the process of tasting Pu'er tea; however, it is nevertheless a challenge to express the philosophical thoughts behind the Chinese tea ceremony and the tea culture.
Istraživanje: The purpose of the research is to re-understand and express the charm of Chinese Pu'er tea as well as the Chinese tea ceremony. Empowered by selected printing materials, novel special paper and binding technology, the research explores how to convey the different touches of the through distinctive visual expressions.
Inspiracija: The book is inspired by Pu'er tea from TAETEA Group. The Eight Teachings of the TAETEA System are both a set of elegant and procedural skills to brew tea and are self-motivating methods of self-introspecting Chadao studies. It consists of eight interrelated, consecutive of arrays of moves, including cleansing, opening, awakening, measuring, cultivating, experiencing, sharing, and finishing.

An Eight-step Process ceremony enhance the design inspiration for the reunderstanding of the aesthetic value of Chinese Chadao.
Trajanje projekta: January 1 to 31, 2018; Beijing, China
Tijek rada: By getting people take out and open the book with care, the transparent acrylic sheath brings a touch of sacred ritual. Throughout the eight chapters, the joy of reading stays in the entire reading process. Be the book open or closed, there is always a particular three-dimensional effect.
Patenti: Copyrights belong to Foreign Languages Press, 2018
Članovi tima: Translator: Wang Chiying
Guest Editors:Xu Xue, Gao Feiyan
Zasluge za fotografije: Photographe: Wang Haifei, Sun Yishuai