Ztraw Višekratna slamčica – dizajner Thinkthing Studio Ltd.

Dizajn Ztraw Višekratna slamčica čiji je autor Thinkthing Studio Ltd. iznimno je cijenjeni dobitnik prestižne nagrade 2021 Željezna nagrada A' Design Award u natjecateljskoj kategoriji Održivi Proizvodi, Projekti i Zeleni Dizajn.

ŽeljezoOdrživi Proizvod· 2021

Ztraw Višekratna slamčica

autor/ica Thinkthing Studio Ltd.

Klijent: Thinkthing Studio Ltd

Dobitnik nagrade Željezna nagrada A' Design Award u kategoriji Održivi Proizvod

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Dizajn

O dizajnu Ztraw Višekratna slamčica

Ztraw je sklopivo rješenje džepne veličine koje rješava najveće probleme s kojima se suočavaju višekratne slamčice; prenosivost i higijenu. Jednostavno je otvorite kako biste očistili svaki kutak i presavijte je natrag kako biste je nosili sa sobom bilo gdje. Izrađena je od mješavine PP i TPE materijala s antibakterijskim spojem koji osigurava da je vaša slamčica sigurna, a dolazi s perivim etuijem. To je prvi stilski ekološki prihvatljiv proizvod po pristupačnoj cijeni koji je prilagođen ljudskoj ergonomiji i spaja čvrst trokutasti oblik u kružni otvor za usta.

Priznanje

O nagradi Željezna nagrada A' Design Award

Ztraw Višekratna slamčica je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaratelja. Očekuje se da Ztraw Višekratna slamčica bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Ztraw Višekratna slamčica se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvalitete života koja pomažu da svijet postane bolje mjesto.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: Ztraw is a foldable and pocket-size solution that solves the biggest issues faced by reusable straws; portability and hygiene. Just open it up to clean every corner and fold it back up to carry it with you anywhere with the stylish pouch in ten colours. It has antibacterial compound mixed PP & TPE material to make sure your straw is safe along with a washable pouch, it can prevent the growth of bacteria unlike any straw in the market. It is the first-ever stylish eco-friendly product at an affordable price that fits human ergonomics and blends a sturdy triangular shape into a circular mouth opening.
Dimenzije i pakiranje: Product Dimension: 190mm x 37mm x 3.8mm Product Weight: 15g Product Material: Antibacterial Polypropylene & Antibacterial Thermoplastic elastomer
Product Package: 80mm x 200mm x 10mm
Oznake: Reusable, Straw, Foldable, Fashion, Minimal, Travel, Compact, Sustainable
Proizvodna tehnologija: Ztraw is manufactured with injection molding; after the polypropylene component is solidified, it is then placed in another mold to inject thermoplastic elastomers for the soft joint of Ztraw. We have to make sure the placement is precise or it will affect the vacuum suction experience of the product. For the pouch, we have laminated two types of materials together, PU and PEVA to make the internal wall of the pouch waterproof and not affect the appearance of the pouch. However, the PEVA makes it hard to attach the magnet and we have to figure out a way to secure it. So we found a special glue and a vacuum-formed plastic case to secure the magnet. Making sure the case has enough surface area and looks good on the pouch.
Dizajnerski izazov: Since the shape and folding methods of Ztraw is very hard to achieve without using actual production methods. In order to finetune ZTRAW's design throughout our journey, we have to build a new injection molding mold for each correction, which is a very expensive but accurate development process. Therefore, we have joined Kickstarter, hoping to gain more support to our journey in discovering the most convenient reusable straw in the world. Since Ztraw is a foldable straw that can be unfolded flat, it is very hard to create an airtight structure to have a similar user experience as a normal straw. We have tested so many prototypes with less than 1mm difference to achieve that and it requires high precision during production to minimize any percentage error.
Istraživanje: We have done research online on existing problems with reusable straw and we have tested out quite a few different designs from the market. The most common problem with existing design is that they are hard to clean and will trap molds on the internal walls. So we looked at existing reusable straw that can be popped open and found out that in order to counteract the possibility of air leakage with an open structure, they are mostly bigger in size with hard material to create a stronger structure or uses soft rubbery materials to conceal the opening but making the straw less sturdy. We also found out that a lot of people think green products lack style. In the age where aesthetics is everything, green products do not stand out like other products at first sight. Therefore, we found a market gap for Ztraw where there are no sturdy but compact straw that can be opened up for easy cleaning. It's hard for people to take the first step and begin a sustainable lifestyle because it looks hard to approach and it lacks user experience. So we have created Ztraw with these in mind.
Inspiracija: At least 37 countries are planning to restrict the use of single-use straw, which leads to the popularity of reusable straw. However, reports have shown problems with reusable straws from hurting people physically to trapping mold and causing sickness. This results in a market gap where people need straw but they are worried about the quality of the straw they were given. We wanted to change the belief that it is hard to maintain a green lifestyle by making our product simple and user-friendly.
Trajanje projekta: The idea came to us in 2018 January and we have officially launched it on Kickstarter on 2020 March. The production begins in June in our chinese factory and then sent to Hong Kong to be assembled by St. James' Settlement sheltered workshop. The product starts sending out to buyer in 2020 July.
Tijek rada: Ztraw comes in a flat pack packaging to minimize the the carbon footprint during transportation and limit unnecessary use of extra materials. To use Ztraw, first you fold up Ztraw according to the vertical line along the body. Then you can fold it up into a triangular shape so that the first and last sections overlap to secure the flat surface into a drinkable straw. To carry it around, simply unfold the straw to wipe with towel/tissue and fold it in half and put Ztraw in the pouch provided.
Patenti: GB1903150.9,GB1914067.2
Članovi tima: Li Sung Shan Jason,
Wong Mung Sha Monsha,
Lam Nga Wing Justina,
Luk Yu Hei Ashley