BSTN Raffle Kutija Za Tenisice – dizajner Ralf Kauffmann

Dizajn BSTN Raffle Kutija Za Tenisice čiji je autor Ralf Kauffmann iznimno je cijenjeni dobitnik prestižne nagrade 2021 Srebrna nagrada A' Design Award u natjecateljskoj kategoriji Oglašavanje, Marketing i Komunikacija.

SrebroOglašavanje· 2021

BSTN Raffle Kutija Za Tenisice

autor/ica Ralf Kauffmann

Klijent: Brainartist GmbH

Dobitnik nagrade Srebrna nagrada A' Design Award u kategoriji Oglašavanje

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Dizajn

O dizajnu BSTN Raffle Kutija Za Tenisice

Zadatak je bio osmisliti i proizvesti akcijsku figuru za Nike cipelu. Budući da ova cipela kombinira dizajn bijele zmijske kože sa svijetlozelenim elementima, bilo je jasno da će akcijska figura biti kontorcionist. Dizajneri su figuru u vrlo kratkom vremenu skicirali i optimizirali kao akcijsku figuru u stilu poznatih akcijskih heroja. Zatim su osmislili mali strip s pričom i izradili ovu figuru u 3D printanju s visokokvalitetnim pakiranjem.

Priznanje

O nagradi Srebrna nagrada A' Design Award

BSTN Raffle Kutija Za Tenisice je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i dojmljivim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da BSTN Raffle Kutija Za Tenisice bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. BSTN Raffle Kutija Za Tenisice je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: At BSTN in Munich, the new Nike Air Max 90 New Species were available in the online shop. But not only that: The Sneaker Freaks could apply for the purchase option of one of the 25 12″ limited edition figures in the New Species design plus an elaborately designed collector’s showcase in comic style at the Raffle on the BSTN website.

But who has to be commissioned with the design and production of such a special edition? Best an agency with 20 years of experience in things like timing madness, production world saving and – Nike; just Brainartist.

From the scribble on the after-briefing pizza napkin to the rather elaborate production and delivery it took 4 hissing weeks – then the snake charmers of Brainartist had once again satisfied the eternal sneaker freak greed for a worldwide super-rare collector’s item.

And because this pack with the new Nike sneakers is only available 25 times worldwide, this limited BSTN special edition powered by Brainartist has already become a super rare collector’s item on the scene.
Dimenzije i pakiranje: Hero: 30cm
Box : 40cm
Oznake: 3d Printing, Packaging, Design, Raffle, Limited Edition,
Proizvodna tehnologija: 3D-Printing for Figure
Plastic and cardboard for the Box
Dizajnerski izazov: Timetable from idea to delevering: 6 Weeks
Istraživanje: The figure was sketched and further developed. Then it was built in 3D so that it could be produced with a 3D printer. The packaging was also planned in 3D to fit exactly and provided with illustrations on a cardboard sleeve.
Inspiracija: By the design of the Sneaker with Snakedesign.
The Figure is inspired by Marvel Heros with animal elements and the Shoe with light Grey Snake Pattern.
Trajanje projekta: The project started with a call from the customer and the photo of the nike shoe with the wish to create something extraordinary. From this point until the launch we had 6 weeks for the idea, realisation and delivery of the figures to the winners of the raffle.
Članovi tima: Ralf Kauffmann
Martin Stüwe
Chris Maier
Zasluge za fotografije: Copyright by Brainartist, Nike and BSTN.