Don't Lose Your Biculutural Integrirana oglasna kampanja – dizajner Yingbo Qiao

Dizajn Don't Lose Your Biculutural Integrirana oglasna kampanja čiji je autor Yingbo Qiao iznimno je cijenjeni dobitnik prestižne nagrade 2021 Srebrna nagrada A' Design Award u natjecateljskoj kategoriji Oglašavanje, Marketing i Komunikacija.

SrebroOglašavanje· 2021

Don't Lose Your Biculutural Integrirana oglasna kampanja

autor/ica Yingbo Qiao

Klijent: Sparrow Creative Lab

Dobitnik nagrade Srebrna nagrada A' Design Award u kategoriji Oglašavanje

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Dizajn

O dizajnu Don't Lose Your Biculutural Integrirana oglasna kampanja

Don't Lose Your Bicultural integrirana je oglasna kampanja stvorena za uslugu etničkog televizijskog kanala. Kampanja uključuje osam plakata, a svaki je naslov napisan na drugom jeziku: portugalskom, kineskom, arapskom, ruskom, japanskom, francuskom, talijanskom i hindskom. Vizuali koriste pixel art i izgrađeni su oko televizijske testne slike, koja se odnosi na trenutak gubitka. Simboli zemalja sudionica spojeni su kako bi stvorili jedinstvenu i raznoliku sliku. Cilj je potaknuti useljeničke zajednice da očuvaju svoje jezike i svoju baštinu.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Don't Lose Your Biculutural Integrirana oglasna kampanja je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i dojmljivim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Don't Lose Your Biculutural Integrirana oglasna kampanja bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Don't Lose Your Biculutural Integrirana oglasna kampanja je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: To leverage Xfinity Ethnic Channel’s patented brand promise of multicultural provider by showing it in dramatic fashion, rather than just saying it in a straightforward way. To further reinforce the theme the solution was built around fully embracing the TV test pattern which alludes to the moment of “loss”. Its ties Ethnic channels including Brazil, China, France, Italy, Japan, India, Russia, middle east by connecting the symbols of the participating countries to create a diverse feeling.
Dimenzije i pakiranje: The eight posters contain eight different languages in title to interpret the main idea -Don’t lose your bicultural.
Oznake: Culture diversity, Ethnic Channel, Culture integration,
Proizvodna tehnologija: Pixel art in using at the design. Pixel art is a type of digital art that harks back to the early days of computer graphics, where there were only a limited number of pixels on screen, and so any visuals you created looked quite crude and blocky.
Dizajnerski izazov: The loss of language undermines a people's sense of identity and belonging, which uproots the entire community in the end. They may become incorporated into the dominant language and culture that has subsumed them, but they have lost their heritage along the way. Xfinity Ethnic Channel knows how important your languages are.
Istraživanje: Cultural loss usually occurs when a smaller group encounters or becomes wrapped up in a larger, more dominant culture.immigrants just learning to speak English, which is what most Americans focus on.One reason for Xfinity Ethnic Channel can save your roots is that English typically replaces the language of one’s immigrant parents and grandparents. As a result, linguistic assimilation sometimes fuels efforts to regain the language and heritage that has been lost.
Inspiracija: As a pioneer spot, the Bay Area has long been a destination for immigrants from within the United States and abroad, and boasts one of the most diverse populations in the country; Therefore, people who live here all have most commonly understood form of assimilation is that of cultural assimilation. Especially for minorities. they are eager to find a way to maintain their own culture, and need a TV platform like Xfinity Ethnic Channel to help them to achieve their goal of cultural integration.
Trajanje projekta: The project started in November 2020 in San Francisco and finished in January 202.
Tijek rada: Compared with the same period last year, one month after the advertising campaign was launched, channel subscriptions have increased by 25%。
Članovi tima: Yingbo Qiao
Zasluge za fotografije: Illustration/Creative Director: Yingbo Qiao