Grundig Heinzelmann Limited Edition Promotivni animirani film – dizajner Digital Panorama

Dizajn Grundig Heinzelmann Limited Edition Promotivni animirani film čiji je autor Digital Panorama iznimno je cijenjeni dobitnik prestižne nagrade 2021 Platinska nagrada A' Design Award u natjecateljskoj kategoriji Film, Video i Animacija.

PlatinaFilm· 2021

Grundig Heinzelmann Limited Edition Promotivni animirani film

autor/ica Digital Panorama

Klijent: Digital Panorama

Dobitnik nagrade Platinska nagrada A' Design Award u kategoriji Film

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Dizajn

O dizajnu Grundig Heinzelmann Limited Edition Promotivni animirani film

Grundig Heinzelmann Limited Edition promotivni je animirani film stvoren za radio inspiriran povijesnim dizajnom. Radio Heinzelmann predstavljen je 1946. godine kao drveni kutijasti radio izrađen bez elektronskih cijevi. Film reinterpretira ovo nasljeđe kroz svijet drva i brušenog metala u skladu. Svi elementi modelirani su i animirani u trodimenzionalnom prostoru pomoću računalne grafike. Film traje šezdeset sekundi u punoj visokoj rezoluciji i završava u prostoriji s retro, ali modernom atmosferom.

Priznanje

O nagradi Platinska nagrada A' Design Award

Grundig Heinzelmann Limited Edition Promotivni animirani film je pobjednik Platinske nagrade A' Design Award, iznimno prestižnog priznanja koje se dodjeljuje uistinu izuzetnim, elegantnim i veličanstvenim dizajnima. Platinski pobjednici čudesa su stvaranja, svjedočanstva granica intelektualne kreativnosti te pokazuju nenadmašan profesionalizam i genij svojih dizajnera. Očekuje se da ovi dizajni budu najpoznatiji radovi koji određuju estetiku jednog doba, doprinose dobrobiti društva i pomiču granice umjetnosti, znanosti, dizajna i tehnologije. Grundig Heinzelmann Limited Edition Promotivni animirani film pokazuje uzvišenu razinu izvrsnosti i nedvojbeno čini svijet boljim mjestom svojim korisnim i vrijednim karakteristikama. Grundig Heinzelmann Limited Edition Promotivni animirani film je rad koji je osvojio Platinsku nagradu A' Design Award i koji budi želje, nadahnjuje, oduševljava i pali veliku radost.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: Grundig Intermedia roots lie in the traditional German company Grundig, which was founded in 1945 and achieved world fame with its radios and televisions. After the Second World War Germany was in ruins and so were most radios but new production was tightly controlled by the allies. Radio dealer Max Grundig saw an opportunity and built Heinzelmann, a Grundig radio without tubes that was not officially a radio. And this was the same legendary design that was brought to life today.
Dimenzije i pakiranje: 1920 1080 Full HD Duration 60 seconds Frame Rate 25Fps
Oznake: Grundig, Heinzelmann, Radio, Animation, Digital Panorama
Proizvodna tehnologija: %100 CGI animation. All elements were modelled in 3d space and animated in Maxon’s Cinema 4D software. Compositing was made in Adobe After Effects.
Dizajnerski izazov: The main objective was to support Grundig’s motto, Embracing change is good if you remain true to yourself in a convincing plus entertaining way. The world of this product had to be mysterious and simple. The main elements of the animation were the wooden and brushed metallic materials that was used to build the classic design. They had to look real to convince the audience. Combining all these with a dramatic music in harmony, was the main challenge. The room we saw at the ending, had to reflect a feeling for a timeless, retro looking but modern life ambiance. We believe that we could achieve this.
Istraživanje: Sales reports and benchmarks were examined to filter the most known designs of radios. We came across the fact that Grundig Heinzelmann is very well known product since 1946. Our client briefed us about the history of this product and we leveled this up. The animation was planned to be aired on social media such as Grundig’s Youtube channel and retail stores in all around Europe. The store visitors were subjected to a questionairre to measure the effectiveness of the film.
Inspiracija: Grundig introduced its legendary Heinzelmann product in 1946. It was designed as a wooden box tubeless radio. This wooden design inspired us and we built the way over the wood idea. We dreamed a world of wood and metal in harmony without loosing the roots of Grundig brand.
Trajanje projekta: Our first presentation of the idea to the client was in the first week of December 2020. Production started within a week. We finished and delivered the final film at the end of December 2020.
Tijek rada: This is a CG Animation video. Planned to be played on social media platforms such as Youtube, Vimeo, Facebook, Instagram and Grundig’s web site.
Patenti: Copyrights belong to Arcelik A.S, 2019
Članovi tima: Client - Arcelik Global Content Studio
Agency - Digital Panorama
Creative – Emre GOREN
3D Supervisor - Emre GOREN
3D Artist - Emre GOREN
3D Modeling - Teberdar GURBEY
3D Modeling - Emre GOREN
Sound Mix – Emre GOREN
Account Manager (Agency) - Pinar DINCER
Account Specialist (Agency) - Gozde MENTESE
Account Director (Agency) - Sevilay KOP
IT (Agency) - Kaan METEER
Executive Producer (Client) - Tayfun UGUZLUOGLU
Executive Producer (Client) - Gorkem GOR
Zasluge za fotografije: Video Credits: Emre GOREN